Thursday, May 20, 2010

Televisa Chooses Hipcricket de Mexico As Exclusive Mobile Marketing Platform Provider For Mexico and Latin America

MEXICO CITY & KIRKLAND, Wash.--(BUSINESS WIRE)--Groupo Televisa, the largest media company in the Spanish-speaking world, has chosen Hipcricket de Mexico as the exclusive mobile marketing platform provider for Mexico and Latin America. Named a pioneer and leader by influential associations and industry analysts, Hipcricket has conducted over 50,000 campaigns for such companies as Nestle, Macy’s and Arby’s.

Grupo Televisa S.A.B. has interests in television production and broadcasting, production of pay-television networks, international distribution of television programming, direct-to-home satellite services, cable television and telecommunication services, magazine publishing and publishing distribution, radio production and broadcasting, professional sports and live entertainment, feature-film production and distribution, the operation of a horizontal internet portal, and gaming.

In 2009, Hipcricket announced an international expansion beginning with a strategic partnership in Mexico that has brought the first comprehensive mobile marketing solution to that country's mobile operators, broadcast stations and brands.

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