Wednesday, May 5, 2010

Seccion Amarilla USA, Introduces Its New Slogan: 'Aqui lo Encuentras'

MIRAMAR, Fla., May 5 /PRNewswire/ -- As part of Seccion Amarilla USA’s strategy to refresh and renovate its brand, the Spanish Yellow Pages publisher has changed its traditional slogan: “Si funciona y funciona muy bien,” and today introduces its new slogan: “Aqui lo encuentras.”


As mentioned by Benjamin Podoswa, Chief of the Board of Seccion Amarilla, “The reason for this change is based on the development the company has had for over 100 years of international existence, in recent times Seccion Amarilla has gone from being a traditional print media, to being a multimedia platform that uses as a base the practical and successful concept of the Yellow Pages.”


This development has had a great impact on the company’s number of advertisers and users, who are currently being offered a more flexible and interactive platform of communications, which is always connected to the current Hispanic Market of the U.S. “Our new slogan, Aqui lo encuentras, definitely reflects the true spirit of Seccion Amarilla and we hope that it reaches the objective of serving us as a means of easy and direct recall,” ended Benjamin Podoswa.


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