Tuesday, May 25, 2010

Newspapers' Web Traffic on the Rise

Newspapers may be struggling with how to monetize their online versions, but they're doing just fine with increasing Web traffic. The number of unique visitors to newspaper Web sites in the top 25 markets grew 10 percent from March to April reaching 83.7 million, according a Newspaper National Network analysis of data from comScore Media Metrix. In the top 10 markets, unique visitors during the same period were up nearly 13 percent from March to April reaching 70.8 million.

Since the beginning of the year, unique visitors grew 15 percent each in the top 25 markets and in the top 10 markets.

Pageviews are also up. In the top 25 markets, pageviews hit 2 billion, up 11 percent between March and April. In the top 10 markets, pageviews were up 16 percent to $1.4 billion.

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