Friday, May 14, 2010

Internet Advertising Keeps Growing

The first quarter of 2010 saw a 7.5 percent increase in Internet advertising revenue over the same period last year, growing to $5.9 billion, the Interactive Advertising Bureau and PricewaterhouseCoopers said this morning.

The revenue is a drop from the fourth quarter of 2009, which had $6.26 billion in advertising revenue. For several years, the industry saw steady increases in revenue each quarter, but that ceased at the beginning of 2008. The first quarter of 2008 was the first time quarterly revenue dropped from the prior quarter since mid-2004. And the first quarter of 2009 was the first time since 2002 that quarterly revenue dropped compared to the same period a year earlier.

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