Tuesday, May 11, 2010

Hispanic Information Television Network Selects Rentrak as TV Measurement Provider

PORTLAND, Ore., May 11 /PRNewswire-FirstCall/ -- HITN (Hispanic Information Television Network), the first Spanish-language educational and cultural network in the United States, and Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that HITN will use Rentrak's TV Essentials set-top-box (STB) service to better gauge the viewing preferences of its audience.


"As we celebrate 27 years of being America's first public television network for Latinos, we recognize more than ever the importance of our role in advancing the educational, socioeconomic and cultural aspirations of our audience," said Jose Luis Rodriguez, HITN-TV Founder and President. "With Rentrak's large database of measured TV households, Rentrak will help us tap into our audience in a more strategic way to maximize the value of our programming for our viewers."


HITN reaches 35 million households across the United States and offers Latinos throughout the Americas unprecedented educational- and entertainment-based programming through its multi-platform information and telecommunications network. The Hispanic-language category is a quickly-growing and integral part of the media industry with viewers watching more than 36 million hours of Hispanic content, which is more than 12 million hours each month, according to Q1 2010 Rentrak data.


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