Thursday, May 6, 2010

AudienceScience buys Hispanic digital marketing firm Consorte

Bellevue-based AudienceScience announced today that it is buying Consorte Media in a move to better target online advertising campaigns to the Hispanic community. Terms of the deal were not disclosed.


"The integration of these two leading companies results in a quality offering to address this growing, yet long overlooked market,” said AudienceScience CEO Jeff Hirsch in a statement. “Providing marketers with the ability to accurately target Hispanic consumers enables them to realize significant potential for a robust consumer channel, and incorporates valuable new audience intelligence into the already robust data offerings of The Audience Gateway."


Consorte Media was backed by Sutter Hill Ventures and Mayfield Fund. Interestingly, Mayfield Fund also happens to be one of the investors in AudienceScience.


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