Though Hispanic households have the lowest rate of Internet penetration in the US, the Internet is quickly becoming a mainstream medium for the group.
In 2014, eMarketer expects that 70% of the Hispanic population will be online, up from almost 60% in 2010. Thanks to a robust rate of growth within this general population, the online population will grow by nearly 10 million people between 2010 and 2014, to 39.2 million. As the results of the 2010 census are made public in early 2011, those figures may increase even more.
“This online population is young and thriving,” said Lisa E. Phillips, eMarketer senior analyst and author of the new report “Hispanics Online: Demographics and Media Usage.” “They frequently use social media, message boards and sports sites.”
Read full article
Subscribe to:
Post Comments (Atom)
Popular Posts
-
According to Statista , between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Mean... -
New York City: On June 7, 2016 PlanetM signed an exclusive three year agreement with Federation of International Masters Basket... -
Understanding the following hot marketing trends and planning for them can help you succeed in 2016. One hot trend is virtual reality. ... -
Below we present a listing of the top infographics published on MarketingProfs in 2015. "Top" means, in this case, popular; a... -
TAMPA — Trimeka Benjamin was focused on a career in broadcast journalism when she entered Bethune-Cookman University. But when Benjamin... -
Hispanic growth in income and population across all ages will drive increases in consumer spending that will exceed the shopping totals o... -
eMarketer last estimated social media usage in Latin America in July 2015. Facebook is set to reach 39.0% of the total population of the ... -
Unlike the mega-M&A that dominated digital media in 2014 (Disney/Maker Studios, Apple/Beats Music, Facebook/Oculus), one story domina... -
Dropbox just released its diversity report for 2015 on the company’s blog, citing some progress around having more women in leadership po... -
This year, it became impossible to turn on your television without noticing a major sea change: People of color are the stars of shows on...
No comments:
Post a Comment