Wednesday, May 19, 2010

Aflac Unveils New Spanish-Language Website

COLUMBUS, Ga., May 19 /PRNewswire-FirstCall/ -- Aflac, the company that pays policyholders cash fast when they are sick or hurt is unveiling a new interactive Spanish-language Website to inform Hispanic consumers in a culturally relevant way about how Aflac is different from other types of insurance.


On the heels of winning a coveted Webby Award for its English-language aflac.com, the company's new site, Aflacenespanol.com, provides in-depth information in Spanish for consumers and employers. It helps potential customers understand Aflac and how voluntary insurance policies can be beneficial to anyone's financial planning. For business owners who prefer Spanish, the new site provides easily accessible information about how employers can offer Aflac at no additional cost to the company. Visitors will also find Aflac's latest Spanish-language commercials.


"As the leading brand in our industry, we want people to get to know Aflac in the language they find most comfortable," Danny Fleishman, Aflac's vice president of Corporate Sponsorship and Emerging Markets says. "We are committed to providing an experience for Spanish-speaking consumers, business owners and prospective agents that is just as informative and engaging as our English-language site."


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