Thursday, May 13, 2010

3-D TV Gets More Traction as Comcast Adds ESPN 3D to Lineup

LOS ANGELES ( -- When 3-D TV was all the rage earlier this year at the Consumer Electronics Show in Las Vegas, the conversation was around the technology's potential. But at the National Cable Telecommunications Association conference in Los Angeles this week, the conversation has now shifted to 3-D's actual distribution in the home.

ESPN kicked off the second day of the conference with the news that it had inked its first cable distribution deal with Comcast to air ESPN 3D, a cable network that will air live 3-D coverage of key sporting events throughout the year, beginning with the World Cup on June 11. The network is expected to launch in key Comcast markets in June and will be distributed across Comcast's full digital footprint of 18.9 million homes later this summer.

The Comcast announcement follows ESPN's earlier deal with satellite provider DirecTV. Sean Bratches, ESPN's exec VP-sales and marketing, said the network is in active discussions with other distribution partners as well.

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