Friday, April 2, 2010

Univision Interactive Media & Gamespot Announce Partnership to Deliver Gaming News, Content & Information To U.S. Hispanic Audience On Univision.Com

Univision to Share Research Revealing Potential of U.S. Hispanic Gaming Market


In addition, Univision will be sharing the results of a proprietary gaming research study it has conducted that reveals the growth potential of the U.S. Hispanic gaming market today at the MI6 Conference at the Grand Hyatt San Francisco. The Univision video gaming study compared attitudes and usage related to the videogame category between Hispanic and non-Hispanic consumers. Among the critical findings was that Hispanic respondents answered in the affirmative at a rate 100 percent higher than non-Hispanic survey applicants when asked if they planned to purchase a videogame in the next 30 days.

“Today’s partnership enables GameSpot to extend its reach to one of the fastest-growing segments of the video gaming community,” said Simon Whitcombe, Vice President-Games, CBS Interactive, which owns GameSpot. “Univision Interactive Media offers the largest and most comprehensive online network dedicated to U.S. Hispanics. Univision research shows that this part of the market has great potential for growth. By adding GameSpot content, Univision Interactive Media’s Hispanic video gaming audience will now have access to award winning videogame content that will inform their purchase decisions.”

“Our new Videogames site will be an industry-leading, fully comprehensive U.S. Spanish-language source for videogame news, content and information,” said Kevin Conroy, president of Univision Interactive Media, Inc. “This launch is part of Univision’s company-wide commitment to providing U.S. Hispanics with best-in-class, Spanish-language video gaming content not currently available to them anywhere else.”

Univision Interactive Media will translate GameSpot content into Spanish, and GameSpot will also produce exclusive weekly Spanish-language content that will appear on Univision.com. GameSpot editor-in-chief, Ricardo Torres will oversee production of a robust variety of gaming information.

Univision Gaming Study Findings & Methodology
Univision’s gaming research offers significant findings for game publishers, console marketers and retailers wanting to capitalize on the U.S. Hispanic consumer. Top line findings include:

· Hispanics demonstrate a greater propensity overall than non-Hispanic consumers for purchase of in-home and portable video game systems.

· Hispanics are not as price sensitive – Hispanic respondents were 15 percent less likely than non-Hispanics to say cost was a primary reason for purchasing video games.

· Hispanics are still a fertile ground for video game growth, as many consider themselves beginners -- with more than 50 percent of respondents labeling their experience as a ‘novice’ level player versus non-Hispanics who claimed ‘novice’ status at 30 percent.

The quantitative research used a national survey administered to 524 Hispanic and non-Hispanic respondents. The screening criterion included Hispanic adults 18-54 who watched eight plus hours of Spanish-language television per week and non-Hispanic adults 18-54 who watched eight plus hours of English-language television per week. The male and female samples were weighted to accurately reflect proportions in the population.

As Univision.com celebrates its 10th anniversary this year, Univision Interactive Media is marking a decade of serving online and mobile Hispanics with premier Spanish-language sites, products and programming not found anywhere else. Today Univision Interactive Media includes Univision.com (http://www.univision.com/), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings.

About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (http://www.univision.com/), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit http://www.univision.net/.


About GameSpot.com
GameSpot's (www.GameSpot.com/) expert editorial team provides more than a million daily visitors with comprehensive, engaging and unbiased game information for console, PC, and portable platforms. The site's award-winning coverage includes previews and reviews on the hottest titles, breaking news, live Web casts, online tournaments, game downloads, videos, guides, hints and more. GameSpot also has one of the most active online gaming communities fueled by a free, innovative social networking service that makes it easy and fun for gamers to meet and interact with other like-minded enthusiasts. The GameSpot family also includes GameFAQs, Game Rankings and GameSpot Trax, the industry's premier real-time market intelligence tool. GameSpot is a property of CBS Interactive.


About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With 200 million people visiting its properties each month, it is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET and Last.fm, span popular categories such as technology, entertainment, sports, news and business.
Follow CBS Interactive on Twitter: www.twitter.com/cbsitweets.

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