Tuesday, April 27, 2010

Traffiq Launches Service Aimed At Latin Market

Online media planning and buying platform Traffiq is pushing into the Spanish-language ad market with a new service for publishers, advertisers and agencies targeting the U.S. Hispanic and Latin American audiences.

Partnering with the New York-based company on the new Traffiq Latino initiative is The Media Maquiladora, a Hispanic-focused marketing agency with offices in Sarasota, Fla. and Mexico City. A dedicated team within the agency will manage day-to-day operations and business development for the program designed to tap into the approximately $3 billion in digital ad spending across the Hispanic and Latin American markets.

"The underlying premise is that audiences consume content based on language almost as much as geography. And as more and more content finds its way to audiences around the Spanish-language world, advertisers need to find them regardless of where a publisher is located," said Kent Kirschner, CEO of The Media Maquiladora and executive managing director of Traffiq Latino.

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