Friday, April 2, 2010

Study: 52 Percent Of Bloggers Consider Themselves Journalists

According to a new study released by PR Week and PR Newswire, 52% percent of bloggers surveyed consider themselves journalists. This is an increase from 2009’s study, when just one in three had the same opinion. However, despite this, only 20% of bloggers obtain the majority of their income from their blogs; which is an 4% increase from 2009.


A few other stats caught our attention as well. When it comes to using blogs and social networks, like Twitter or Facebook, for research, 91% of bloggers and 68% of online reporters “always” or “sometimes” use blogs for research. But only 35% of newspaper and 38% of print magazine journalists surveyed use blogs or social networks for research purposes


The stats are even more interesting when it comes to using Twitter, which is often a place for breaking news and consumer trends, alone for research. 64% of bloggers and 36% of online reporters said they use Twitter as a research tool for stories. But only 19% of newspaper reporters and 17% of print magazine reporters use the microblogging network as a resource for research. Newspaper and print magazine reporters also source Twitter less frequently than their online counterparts with 19% and 22% saying they have used a Twitter post in a story, respectively. This is in contrast the higher use of sourcing Twitter for stories for bloggers (55%), online magazine/news (42%) and even TV news (48%).


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