Tuesday, April 6, 2010

Sana Health Group, Inc., Taps DiálogoPR For Representation

Sana Health Group, Inc., appoints National Hispanic PR firm to promote its online community HispanoSano.com, where Hispanics connect on health.

Miami, FL, April 6 -- The bilingual healthcare website will rely on DiálogoPR’s Hispanic market expertise to develop and implement its public relations strategy.

Based in Miami, Sana Health Group’s HispanoSano.com was developed by JeanMarie Adams and a core group of health community leaders who came together to help improve health and wellness for Hispanics.

“Through DiálogoPR’s strategic counsel we plan on building our member base to ultimately expand our market share,” HispanoSano President, JeanMarie Adams said. She added, “We are excited to partner with an agency with such a deep understanding of the Hispanic consumer.”

DiálogoPR will facilitate the attainment of HispanoSano.com’s PR goals through its proprietary benchmarking, tracking and measurement program.

“Healthcare is complicated, time consuming and difficult to afford for many Hispanics,” stated Lucía Matthews, Director of DiálogoPR. “JeanMarie’s healthcare expertise and hard work has paid off. Their bilingual community platform is the place where Hispanics connect on health. HispanoSano is all about the Hispanic consumer.”

About Sana Health Group, Inc.
Sana Health Group’s HispanoSano.com offers Hispanic consumers manageable, trusted sources and resources that make staying healthy easier. To learn more about the company visit http://sanahealthgroup.com/ or contact Lucía Matthews at lucia@prdialogo.com.

About DiálogoPR
DiálogoPR helps brands develop and implement communications strategies. Focusing exclusively on Hispanic markets DiálogoPR has carved out a niche as a leader within the national Hispanic PR sector. For more information visit http://www.prdialogo.com/.

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