Wednesday, April 14, 2010

San Francisco Bay Area TV Station KAXT Launches Innovative Electronic Program Guide From Tribune Media Services

CHICAGO, April 12 /PRNewswire/ -- Local TV station KAXT, serving the San Francisco/Oakland/San Jose, CA market, has launched an innovative electronic program guide (EPG) from Tribune Media Services. Provided by TMS and using its industry-leading metadata, the All Channel TV Program Guide offers viewers 24/7 access to the most accurate and up-to-date information available on over-the-air programming from local broadcasters. The new on-screen guide is available to viewers now on channel 1.1.

KAXT is the first local TV station in the nation to use a digital sub-channel to deliver an on-screen program guide to viewers. The All Channel TV Program Guide covers all local over-the-air channels and their respective digital sub-channels, providing Bay Area TV viewers receiving over-the-air signals a comprehensive, convenient and easy-to-use information resource. With a good portion of the market receiving their television signals over-the-air, the on-screen guide serves a sizable audience. The San Francisco/Oakland/San Jose TV market is the nation's 6th largest according to Nielsen.

Local broadcasters will also benefit from the new All Channel Program Guide. Stations will be able to purchase time-targeted spots to display topical on-air promos in the guide's prominent video window. Because users of the guide are engaged in making viewing decisions, video promos will have the ability to drive awareness for upcoming local programming and influence tune-in behavior.

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