Friday, April 30, 2010

PIA Debuts Spanish Radio Ads in Agent Branding Program

WASHINGTON, April 30 /PRNewswire-USNewswire/ -- The National Association of Professional Insurance Agents (PIA) has unveiled a series of 25 Spanish radio advertisements as the latest phase of its award-winning branding program, Local Agents Serving Main Street America(SM).


PIA's new Spanish radio ads complement the 28 English radio ads and 251 English print ads already available to PIA members as part of PIA's Main Street branding campaign. PIA members across the country have run the English ads in their local print and radio markets.


"The addition of Spanish radio advertising to the PIA Branding Program is a very exciting opportunity for PIA members," said PIA National President Jon Spalding. "PIA members are increasingly marketing to Hispanic insurance consumers, who make up a growing share of the insurance buying public."


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