Friday, April 2, 2010

Moore's Law

Moore's Law is a commonly referenced maxim in the technology industry. It states that the number of transistors that can be placed inexpensively on an integrated circuit doubles approximately every two years.

While this may sound like a lot of engineering or futuristic jargon, the law has become closely linked to the capabilities of many digital electronic devices -- commonly expressed in terms of processing speed, memory capacity or resolution quality. A simple, yet effective, application of Moore's Law means that every two years MP3 players, like the iPod, will have double the memory capacity, laptops will have twice the processing speed and mobile phones will offer two times better viewing resolution at the same or lower cost.

You may be wondering what Moore's Law has to do with Hispanic marketing. Simply put, Moore's Law means digital media devices are getting faster, more robust, easier to use and cheaper, speeding their adoption by U.S. Hispanics of all ages, income and acculturation levels.

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