Thursday, April 22, 2010
Mobile Social Activity On the Rise
Ground Truth also found that people who use mobile social networks tend to be more engaged with those networks than people on regular PC-based networks like Facebook and MySpace.
The Ground Truth findings would seem to jibe with other recent studies on mobile-social activity. Nielsen found that roughly half of Americans use mobile devices to get on the Internet for social media. The Nielsen study also addressed gender differences in mobile behavior, finding that women use mobile devices for social media purposes 10% more than men, including "tweeting" or checking into social networks like Facebook or MySpace. Overall Nielsen found Women's mobile social network usage led men's 55%-45%.
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