Monday, April 19, 2010

Fisher-Price(R) and SOMOSTV Partner to Offer New Programming Content

MIAMI, April 19 /PRNewswire/ -- Fisher-Price, Inc. and SOMOSTV (Spanish language pay TV producer and distributor) reached an agreement to broadcast Fisher-Price's Little People® content for the newly launched preschoolers channel, "Semillitas." The Little People brand recently celebrated its 50th anniversary last year.

"Semillitas," launched in Chicago, Boston, Washington, D.C., New York, Philadelphia and Lehigh Valley, PA though RCN on March 15.

Luis Villanueva, President and CEO of SOMOSTV declared, "We have a channel that has been created to support Hispanic parents to educate, preserve their roots and language as well as entertain their small children with safe, non-violent content in a loving and caring atmosphere. Our mission statement is shared with Fisher-Price's by providing young families with the best tools possible to bring up their children. We are proud that this partnership reflects our mutual trust and awareness of the needs of the Hispanic family. The Little People brand represents the values and content that makes it a perfect fit for 'Semillitas.'"

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