Friday, April 16, 2010

Consumers Warming Up to Mobile Coupons

Coupons of all sort have been made a comeback in recent years, thanks in part to the decline in the economy and the increase in online coupon-delivery technology. A new report from Borrell Associates says that trend is set to continue on mobile devices, as cell phones and GPS-enabled smart phones become a popular platform for offering customer discounts.


Total mobile coupon spending in the U.S. is expected to rise from $90 million in 2009 to $6.53 billion in 2014, according to the 2010 U.S. Local Mobile Advertising and Promotions Forecast. That number is predicted to hit $370 million in 2010. By comparison, total U.S. spend on Internet coupons in 2009 was $4.2 billion, and is expected to hit $22.6 billion in 2014.


Local couponing, which is traditionally slower to grow, will account for $4 of every $100 spent on mobile coupons this year, but will reach $1 out of every $6 by 2014, the report said.


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