Monday, April 12, 2010

Busca Corp. Names DiálogoPR Agency of Record

LA JOLLA, CA. April 9 -- Fresh off a deal to become the official video gaming channel for MSN Latino, Busca Corp. is taking its public relations to a new firm. Following an agency review, the Hispanic digital entertainment network determined DiálogoPR could best capture the brand’s revitalized direction. DiálogoPR 's Hispanic market expertise and seasoned agency team were key decision factors for the La Jolla-based company. Billings were not disclosed.


Through a family of Internet properties, which includes LevelUp, Deporte1, MetaTube, Buscatodo and Tarreo, Busca Corp. provides Internet users with access to a variety of content and resources that promote social interaction, information distribution, and overall consumer gratification.


“Busca Corp. has tremendous growth potential,” said Lucía Matthews, Director at DiálogoPR. “The timing is right to help take this dynamic brand to the next level by helping to expand their user base.”


The PR campaign includes Hispanic consumer and industry education on the benefits of Busca Corp.’s websites and its platform development service.


“We are very excited about our new partnership. DiálogoPR 's reputation for Hispanic brand positioning strategies and return on investment is well-known. The agency’s strength in these areas as well as its personality, aligns well with our current and emerging needs.”


About Busca Corp.
Busca Corp. is a digital entertainment network for Mexico, Latin America and for U.S. Hispanic markets. Headquartered in La Jolla with offices in Tijuana, Mexico City, and Santiago, Chile, Busca Corp. focuses on the videogame and entertainment enthusiast markets. For more information visit http://buscacorp.com/ or contact Lucía Matthews at lucia@prdialogo.com.


About DiálogoPR
DiálogoPR helps brands develop and implement communications strategies. Focusing exclusively on Hispanic markets DiálogoPR has carved out a niche as a leader within the national Hispanic PR sector. For more information visit http://prdialogo.com/.

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