Tuesday, March 16, 2010

Seccion Amarilla USA and SeccionAmarilla.com Launch Their 2010 Advertising Campaign With the Staging of 'La Mejor Jugada'

MIAMI, March 15 /PRNewswire-HISPANIC PR WIRE/ -- Seccion Amarilla USA and seccionamarilla.com announce the launch of their 2010 advertising campaign, which aims to increase recognition of their digital products among users and clients across the United States.


To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/seccionamarilla/42982


With an innovative communication strategy and based on digital media, social networks, national print media, direct mail, BTL (below-the-line) activities, sports marketing and viral marketing, Seccion Amarilla USA will introduce its new online promotion called: "La Mejor Jugada."


"La Mejor Jugada" is a creative, interactive and entertaining soccer game that will be available starting today at seccionamarilla.com. Once online users create an independent profile, they can play and learn about the history of soccer. Participants will have the chance to win over 5,000 prizes including: Trips to South Africa for two, 42" plasma TV's, soccer jerseys, soccer balls, mugs, gift cards for online sporting goods and many more prizes.
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