Tuesday, March 16, 2010
Seccion Amarilla USA and SeccionAmarilla.com Launch Their 2010 Advertising Campaign With the Staging of 'La Mejor Jugada'
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With an innovative communication strategy and based on digital media, social networks, national print media, direct mail, BTL (below-the-line) activities, sports marketing and viral marketing, Seccion Amarilla USA will introduce its new online promotion called: "La Mejor Jugada."
"La Mejor Jugada" is a creative, interactive and entertaining soccer game that will be available starting today at seccionamarilla.com. Once online users create an independent profile, they can play and learn about the history of soccer. Participants will have the chance to win over 5,000 prizes including: Trips to South Africa for two, 42" plasma TV's, soccer jerseys, soccer balls, mugs, gift cards for online sporting goods and many more prizes.
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