Thursday, March 11, 2010

New Media Agency, Publiquest, Inks Deal With Whoop(R) to Bring Cross-Platform Mobile Apps to Argentina, Chile and Spain

ATLANTA, Feb. 22 /PRNewswire/ -- One of South America's top award-winning digital and new media agencies has inked a deal with Atlanta-based Whoop® that will enable Publiquest to produce and publish unlimited rich media mobile apps for its global client portfolio, the companies announced today. Whoop's web-based platform enables agencies to produce highly functional apps that play on virtually any mobile device. To date, Publiquest has used the Whoop platform to produce and publish apps for various clients.

"Mobile is definitely trending higher and very fast," said Leandro Cabo Guillot, general director of Publiquest. "We're fielding a broad range of requests from clients for rich mobile apps that can play on different devices. To our knowledge, only Whoop is able to deliver on the promise that so many other vendors talk about: true, multi-platform rich mobile apps. Our business is growing, and we're excited to be one of Whoop's flagship agencies in the southern hemisphere."

"Publiquest was one of the first agencies to really push the Whoop platform with very exciting rich media apps," said Manuel Reyna, managing director of Whoop's South American operations. "We're delighted to see all of the new and cool apps that Publiquest is building on the Whoop platform."

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