Wednesday, March 10, 2010

Mun2 Launches New Mobile Website

Universal City, CA March 9, 2010mun2, the preeminent voice for bicultural Latinos in America, today announced the launch of the new mun2 mobile website, http://m.holamun2.com. This is the first of three mun2 mobile launches scheduled for 2010.  Other mobile services will include short-code integration with the PPL and other interactive features on the site as well as a smart-phone version of the web site.

The search-engine-optimized (SEO) WAP site targets legacy devices which provide mobile web access for many Hispanic consumers. It complements mun2’s existing SMS notification services, launched in 2009, which allow registered users (holamun2.com/PPL) to receive personalized notifications via SMS and click through to a mobile-friendly presentation of relevant content.

“Comscore reports that U.S. Hispanics continue to over-index on mobile device usage, with nearly 7 in 10 Hispanics consuming content on a mobile platform,” said Jacqueline Hern├índez, Chief Operating Officer, Telemundo. “Most notably, the market penetration of smart phones in the U.S. is 44% for Hispanics and only 11% for General Market. Young Latinos are living in the mobile world, and we are committed to bringing mun2 content to mobile platforms.”

The site is also compatible with deep links from search engines, allowing users who are searching the web via a mobile device to be taken to a mobile-friendly version of mun2 lifestyle entertainment and news archives. Additional enhancements will be rolled out throughout the year, including mobile video support for legacy devices.

 “The mun2 audience is young and technologically savvy, and our mobile launches throughout 2010 will help them to consume mun2 content whenever and wherever they want to,” added Jose Marquez, Vice President, Interactive Strategy, Telemundo and mun2.

Scarborough Research reports that Hispanics have a higher likelihood of using multiple features on phones to accomplish a variety of tasks, including phone calls, email, sending text and picture messages, and accessing the internet. According to a Mintel survey, U.S. Hispanics spend an average 1.1 hours per week accessing the internet via mobile devices, compared with an average of just 24 minutes spent by General Market consumers.

About mun2
mun2 (moon-dos) is the lifestyle cable network for today's culture connectors (C2s) – bicultural Latinos 18-34. As the bilingual network that amplifies the Latinos experience, mun2 is culturally-grounded and reflects the best of both worlds – mun2 is uniquely American. From reality to music, on-air to digital, mun2 creates original content across a multi-screen platform. As the only nationally measured bilingual cable network by Nielsen NTI, mun2 has an increased distribution to over 34.1 million U.S. TV households nationwide, and is a part of the Telemundo Communications Group, a division of NBC Universal.

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