Monday, March 22, 2010

Mobile Web 2.0 Market to Reach $19B

The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to [pdf] a new study from Juniper Research.

"Mobile Social Web 2.0: Forecasts, Challenges & Regulations 2010-2014" defines web 2.0 as primarily consisting of social web, geolocation and presence. Social web includes applications for community, social gaming, blogging, dating and chatting, which can be free or paid.(via MarketingCharts).

Although location- and presence-based services naturally intertwine with social web applications, Juniper analysts predict these will remain service enablers, rather than direct revenue streams. Juniper sees the mobile phone as a central catalyst for web 2.0, because it is carried with the user at most times, is ideally placed to capture information at its source, and is a key enabled of user-generated content and social web interaction.

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