Wednesday, March 31, 2010

Mixed Messages on Mobile TV and Video

According to a survey from mobile video solutions company QuickPlay Media, the majority of US mobile phone users are at least somewhat interested in watching TV and video content on their phones.

Similar numbers of respondents were interested in the possibility of seamless multiscreen viewing, but substantial numbers remained unconvinced of the utility of mobile TV and video.

The biggest reason reported for not watching mobile video was its perceived cost. This could be a matter of education, and QuickPlay cites that many mobile video viewers have come on board in the past year as a sign of growth.

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