Tuesday, March 2, 2010

Lapiz Sharpens Offerings With Addition of Digital and Shopper Marketing Practices

CHICAGO, March 2 /PRNewswire/ -- Lapiz, one of the top U.S. Hispanic advertising agencies, today announces the addition of Digital and Shopper Marketing practices to its already thriving advertising services. With the addition of new agency resources, including retail and digital subject matter experts, methodologies and processes, Lapiz can now expand its multiple touch points with U.S. Hispanic consumers to help brands achieve their goals.

"We have a strong reputation of having the most intimate understanding of Hispanic consumers' behaviors, and can swiftly apply that knowledge to our new practice areas to move consumers to action," said Dolores Kunda, president and chief executive officer, Lapiz. "Bringing full capabilities in-house allows for the full breadth of our people's talent to be leveraged so that we continue delivering best-in-class marketing communications for our clients."

With a 2010 Census forecast estimating that 50 million Hispanics are living in the U.S., reaching the community is of utmost importance to many brands' strength, growth and survival. Furthermore, the evolution of a multi-channel marketplace has had substantial impact on the retail market, as customers now balance their purchasing habits between the online and offline world. With a laser focus on Hispanic communities and the belief that marketing efforts need to mirror the way consumers live, Lapiz Digital and Shopper Marketing capabilities provide blended techniques to effectively activate consumer purchasing.

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