Tuesday, March 30, 2010

Interpublic Buys Digital Shop CUBOCC in Brazil

NEW YORK (AdAge.com) -- Interpublic Group of Cos. is buying Sao Paulo-based digital specialist CUBOCC, one of Brazil's leading digital creative shops. The agency, with 106 employees, is one of three agencies on Unilever's digital roster in Brazil, and also works for PepsiCo's Doritos brand.

CUBOCC will remain a stand-alone agency and will continue to be run by its founder, Roberto Martini, as CEO and chief creative officer.

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