Tuesday, March 30, 2010

Interest up in Hispanic television

Their advertising sales might be down nearly $100 million, but Spanish-language broadcasters say that ringing sound you hear from their industry isn’t an alarm bell. It’s a wake-up call — and a lot of companies have already answered.


“This time next year, if you’re not in Hispanic media, you’re going to want badly to get in,” said Don Browne, president of Telemundo. “And those who are already in it are going to feel pretty damn good about it.”


Once a cozy little Monopoly board with all the hotels stacked on two properties, Univision and Telemundo, Spanish-language television has turned into a rambunctious free-for-all with new competitors getting into the game all the time.


Read full article

No comments:

Popular Posts

New York Time

Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo

Total Pageviews