Monday, March 22, 2010

Google Boosts Mobile Social Networking

With Google's across-the-board thrust into mobile of late, one piece that seemed to be missing was social networking. That started to change last month with its rollout of the mobile version of Google Buzz, the search giant's social-media sharing platform that lets users send out posts with their exact location.


It continued that effort this week with Google launching an Android widget for Buzz, and more interestingly, a version of its Orkut social network for Android phones. Orkut, of course, never gained any traction in the U.S. but became popular in certain other countries, chiefly Brazil and India.


To the extent that Android expands in the markets where Orkut already has a strong user base online, the new Orkut app for Android can help bring those users over to the mobile side and help offset inroads by Facebook. The blog Inside Facebook last summer reported Facebook in the space of two months had doubled its number of users in the two countries, though still trailing well behind Orkut. With a 33% growth rate as of November, the blog predicted Brazil will eventually become the home to the most Facebook users in South America.


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1 comment:

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