Wednesday, March 31, 2010

GlobalHue Digital Executive Ranks Grow

'Multicultural Agency of the Decade' GlobalHue responds to growing clout of multicultural consumers with strategic emphasis on Digital Marketing

SOUTHFIELD, Mich., March 30 /PRNewswire/ -- GlobalHue, the nation's largest multicultural advertising agency, announced today that two industry leaders in digital marketing have joined the agency in new executive positions.


Michael Jacobs is now Senior Vice President, Executive Creative Director, with responsibility for digital creative strategy and execution and Brian Williams is Senior Vice President, Engagement, with responsibility for digital marketing operations.


"Multicultural consumers are increasingly among the most active on the Web and in social media and therefore an obligatory part of any communications strategy," says Don Coleman, founder and CEO of GlobalHue. "We believe the addition of Michael and Brian to our integrated marketing services will provide clients exceptional creative approaches to reaching this desirable and growing part of the American consumer mix."


Jacobs was most recently at MRM as Executive Creative Director where he led the creative effort on all accounts. His previous positions also include founder and Managing Partner for Gravity Partners and Executive Vice President, Executive Creative Director for Digitas West. Over the course of 20 years in the business, he has worked in nearly every major brand category. His work for Roots of Peace, a global de-mining effort, was featured on National Public Radio and Nightline and was cited as a milestone in Public Private Partnerships by Kofi Annan. He has created work that has been recognized by The Jay Chiat Awards, The One Show, Cannes Lions, London International Awards, Effies, Mixx, Webbys, and D&AD. He will work out of GlobalHue's New York City office.


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