Wednesday, March 31, 2010

DIRECTV Launches PASIONES Channel

MIAMI & EL SEGUNDO, Calif.--(BUSINESS WIRE)--PASIONES, the 24-hour channel dedicated to “Telenovelas,” announced today that it is now available to DIRECTV customers through the DIRECTV Más™ platform, on channel 444.

PASIONES delivers an ideal programming mix and multicultural strategy, offering “Telenovelas” from top producers representing multiple countries, such as Brazil, Argentina and Venezuela. The channel combines the latest hits, which have been ratings leaders, with the most memorable classics, as well as exclusive access to “Behind the Scenes” footage.


"The philosophy of PASIONES - to have the best `Telenovelas' from different countries, the most recognized actors and the best stories all in one place - has really struck a chord with our audience," said Juan Pablo Santos, vice president of New Business for IMAGINA U.S. "We're really committed to satisfying the `Telenovela' lover with the best and most varied product on the market."


“DIRECTV is the premier destination for quality, innovative English- and Spanish-language programming for the Hispanic community,” said Toby Berlin, vice president of DIRECTV Programming Acquisitions. “PASIONES fits perfectly into that mix and we are thrilled to add their ‘Telenovela’ programming to our DIRECTV Más platform.”


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