Tuesday, March 23, 2010
AP Builds Local LatAm Mobile Offerings
AP first entered the international market last year with the launch of French and English language versions of The Canadian Press Mobile. Following that, the AP Mobile team developed AP Mobile en Español featuring U.S. Spanish language news in two versions - as a dedicated news category channel for the AP Mobile iPhone application and as a standalone application available for download on BlackBerry App World.
The point of the initiative to serve up content to both local and international audiences. The Spanish-language push, though, is most likely to appeal to this duel-group, given the large Spanish-speaking population in the U.S.
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