Monday, February 22, 2010

Univision Interactive Media to Launch Comprehensive Online and Mobile 'Novelas Y Series' Channel on Univision.com

NEW YORK, Feb. 22 /PRNewswire-HISPANIC PR WIRE/ -- Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, today announced plans to launch a new online and mobile "Novelas y Series" (Novelas and Series) channel later this year on Univision.com. This launch follows the website's successful originally produced webnovela, "Vidas Cruzadas" (Crossed Lives).


"Building on the success of our originally produced webnovela, 'Vidas Cruzadas', the launch of this new dedicated online and mobile Novela channel clearly demonstrates our commitment to providing U.S. Hispanics with the best possible interactive entertainment experience," said Kevin Conroy, president of Univision Interactive Media, Inc. "We have significantly increased our focus on the importance of video and we are excited about the opportunity to offer our online and mobile audience high quality novela programming from leading content producers around the world."


Univision.com's new channel will include premier third-party content from Azecta America, RCN Television, and Dori Media Group, as well as original programming from Univision Interactive Media. Programs from Univision Networks' top shows and special events will also be featured. Users will be able to access the video on both online and mobile platforms. As a hub for novela enthusiasts, the channel will also include the latest novela news, celebrity gossip, behind-the-scenes footage and message boards on a dedicated section co-branded with Dori Media Group.


Conroy adds, "The launch of the''Novelas y Series' channel will expand the deep multimedia experience that Univision offers to today's Hispanics, reaching them wherever and however they consume content."


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