Monday, February 22, 2010
Univision Interactive Media to Launch Comprehensive Online and Mobile 'Novelas Y Series' Channel on Univision.com
"Building on the success of our originally produced webnovela, 'Vidas Cruzadas', the launch of this new dedicated online and mobile Novela channel clearly demonstrates our commitment to providing U.S. Hispanics with the best possible interactive entertainment experience," said Kevin Conroy, president of Univision Interactive Media, Inc. "We have significantly increased our focus on the importance of video and we are excited about the opportunity to offer our online and mobile audience high quality novela programming from leading content producers around the world."
Univision.com's new channel will include premier third-party content from Azecta America, RCN Television, and Dori Media Group, as well as original programming from Univision Interactive Media. Programs from Univision Networks' top shows and special events will also be featured. Users will be able to access the video on both online and mobile platforms. As a hub for novela enthusiasts, the channel will also include the latest novela news, celebrity gossip, behind-the-scenes footage and message boards on a dedicated section co-branded with Dori Media Group.
Conroy adds, "The launch of the''Novelas y Series' channel will expand the deep multimedia experience that Univision offers to today's Hispanics, reaching them wherever and however they consume content."
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