Wednesday, February 24, 2010

Telemundo Station Group Launches First Spanish IPhone TV Apps With LSN Mobile

Telemundo, a leading producer of innovative and high-quality Hispanic content in the U.S., announced today that its Television Station Group has launched the very first and only iPhone apps for local Spanish-language TV stations with its mobile partner LSN Mobile, using LSN Mobile's Local Wireless® media-to-mobile platform.

"Once again, we are first to market with an innovative tool for our "A la Mano" users," said Ronald Gordon, President Telemundo Station Group. "Research continues to indicate that mobile devices are a growing communication platform for Hispanic consumers, and we are meeting their desire for relevant content and information when and where they want it to be."

Each A La Mano market and station will have its own app. There are nine apps in total, including Chicago, Los Angeles, Dallas, Miami, New York, San Jose, Houston, Puerto Rico and Phoenix. The new apps feature all the informative "A La Mano" content, including news, weather, sports, entertainment, slideshows, high-quality video, lottery numbers and horoscopes, in addition to local market personalization in an easy-to-navigate design. It provides an enhanced environment for the iPhone and advertisers looking to connect with Hispanic consumers in a fresh and contemporary way.

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