Friday, February 26, 2010

Obama Improves Race Relations but Media Fails to Advance Goal of Post Racial Society According to Survey by TheLoop21.com & UNITY

LOS ANGELES, Feb. 26 /PRNewswire-USNewswire/ -- One year after the historic election of President Obama, a panel of journalists of color view the election as a positive turning point in U.S. race relations; however, an overwhelming majority thought that mainstream media did not contribute to improved race relations, according to the 2010 Journalism in Color Survey on "Race and the Media."


The Journalism in Color Survey tracks the views of professional journalists of color on issues of race and media. The survey -- commissioned by TheLoop21.com, a leading African-American web site for economic and political news in collaboration with UNITY: Journalists of Color, Inc., a strategic alliance advocating fair and accurate news coverage about people of color – provides a unique perspective on racial coverage in the Age of Obama.


For the second consecutive year, the vast majority of respondents (95 percent) did not think mainstream media adequately covered stories regarding racial issues in a multiracial society. Reasons topping the list were "too little diversity in newsrooms" and "lack of understanding by editors/producers." The most telling example of the inadequacy of diversity in newsrooms is that only 14 percent of survey respondents thought that their producers/editors were very knowledgeable of the minority group that they were covering.


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