Wednesday, February 24, 2010

Newspaper Sites Most Trusted Local News Source

Newspaper Web sites are the single most-visited and most-trusted source of online local news, according to a survey of 3,050 adult Internet users by ComScore conducted on behalf of the Newspaper Association of America.

Overall, 57% of respondents said local newspaper Web sites were their No. 1 destination for various kinds of local information -- more than all other online local news media combined. The survey also revealed high rankings for the trustworthiness of advertising on local newspaper Web sites.

Breaking local content and advertising down into various categories, 29% said newspaper Web sites were their primary destination for local news, 27% ranked them first for local sports, 26% for local entertainment, and 39% for local classifieds.

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