Atlanta, GA – February 5, 2010 – Marking another milestone in the continued growth of its multi-platform distribution, the MEXICANAL® Network has charged into California with additional distribution in four new markets. The Spanish-language network is augmenting its carriage on DIRECTV with new digital broadcast distribution deals in Los Angeles (KBEH ch 63.3), San Diego (K5OLL-D ch 50.2) and Palm Springs (KMIR ch 36.2), and new cable distribution in San Francisco via Comcast.
MEXICANAL is distributed via Comcast cable, DIRECTV satellite and digital broadcast. With these multi-city launches, MEXICANAL will add more than 1.1 million additional Hispanic households to its audience.
Los Angeles, San Francisco and San Diego represent the three largest markets in California, and two of the country’s most populous Mexican epicenters. Palm Springs also boasts a growing Hispanic population.
MEXICANAL was the first US offering to create an extensive content network of affiliate broadcasters and stations all throughout Mexico. Today, its viewers benefit from a unique schedule of news, entertainment and sports programming from Jalisco, Michoacan, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche, Chiapas, Yucatan and Zacatecas. These regions represent hometowns for the vast majority of U.S.-based Mexican immigrants.
“Today’s news represents tremendous growth for us as we continue to expand MEXICANAL’s reach into the country’s most important Hispanic markets,” said Luis Torres-Bohl, MEXICANAL’s President. “California is especially significant, as so much of the state’s population is directly connected to the Mexican regions highlighted by our programming. We’re proud to work with these three partners in serving this audience.”
MEXICANAL’s lineup includes such signature programs as MX•24 Noticias, its daily, half-hour original newscast featuring top regional, national and international news; and De Kiosko en Kiosko, which explores the culture, customs and traditions of Jalisco’s different municipalities, among others. The network produces a number of original programs, such as CUADRILATERO, a new boxing series which airs during the first week of each month; and La Ruta de Mexico, a series that explores Mexico’s traditions and the culturally interesting events that take place throughout the year in the different regions. MEXICANAL also celebrates El Grito de Independencia, one of the network’s annual specials exploring the traditions and celebrations surrounding Mexico’s independence.
The MEXICANAL Network, a television channel formed jointly by Atlanta-based Castalia Communications and Mexico-based Cablecom, provides Mexicans living in the United States with news, entertainment and sports programming from their hometowns. The network’s lineup features MEXICANAL original productions and the best programming from affiliate broadcasters, independent producers, and local access stations in regions across Mexico, including Jalisco, Michoacan, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche, Chiapas, Yucatan and Zacatecas. For more information, please visit http://www.mexicanal.com/.