Thursday, February 11, 2010

Lotus Entravision Reps Expands Radio Station Portfolio in San Diego

Latest Additions of XOCL-FM/La Mejor and XGLX-FM/Exa Gives Lotus Entravision Reps Top Three Stations in Leading Hispanic DMA

Growing Stable of Spanish-Language Radio Stations Provides Increased Opportunities for National Advertisers

SANTA MONICA, Calif., Feb. 10 /PRNewswire/ -- Lotus Entravision Reps (LER), the joint venture radio-sales rep firm representing more than 125 Spanish-language radio stations, today announced it has added two new top rated stations owned by MVS Radio, XOCL-FM/La Mejor and XGLX-FM/Exa in San Diego, to its growing portfolio.

With these additions and its existing representation of Imagen Group's XLTN-FM/Radio Latina, LER now represents the top three Spanish-language radio stations in the San Diego market, the 14th largest Hispanic DMA in the U.S.

"Through this partnership with MVS and our existing relationship with Imagen, we're now able to offer the most effective and focused way for national advertisers to reach the highly coveted Hispanic community in the San Diego region," said Phillip Woodie, President of LER. "We look forward to working with our new partners to further advance advertising opportunities on these leading stations."

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