Tuesday, February 9, 2010

How Demand Media Is Infiltrating Major Media Publishers

Steven Kydd, the executive vice president in charge of Demand Studios, made the rounds last week when he visited New York, stopping at a lunch hosted by the Magazine Publishers of America, where he pitched Demand Media's bevvy of content (about 4,500 pieces of original content, for low costs, per day).

Kydd told us there are several major publishers who are experimenting with Demand Media but some of them are not ready to announce partnerships yet.

He did say Atlanta Journal-Constitution's travel section and Yahoo! use some of Demand's content.

So does Hearst, which has experimented with offering Demand Media content on their new beauty site RealBeauty.com. Demand provided ten articles, out of more than 1,000, on the site, according to Hearst reps. But executives at Hearst say Demand Media does not necessarily "power" their site's content. Their own writers do.

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