Tuesday, February 16, 2010

Hispanic Market Overview - 2010 Report Now Available to Marketers, Advertisers

MIAMI, Feb. 16 /PRNewswire/ -- Hispanic Market Overview – 2010, the first in a series of reports produced by longtime U.S. Hispanic market journalist and market research specialist Adam R Jacobson, has been released. The report is being distributed exclusively in the U.S. Hispanic market through a partnership between the JakeAdams Editorial Services and Research Consultancy and HispanicAd.com, the tool for the Hispanic advertising and media professional.

The first Hispanic Market Overview offers marketers and advertisers and advertising agency executives and junior staff a clear, concise snapshot of the state of the U.S. Hispanic market. A review of 2009 advertising expenditures and the Spanish-language media those budgets go to is featured throughout the report.

The report also includes the latest population statistics as provided by Geoscape, detailed advertising activity at magazines according to Media Economics Group/HispanicMagazineMonitor and a detailed look at the fast-growing Hispanic digital and online industry.

"This report is designed to give advertising and marketing professionals a comprehensive review of the U.S. Hispanic market, giving them basic information designed to better inform them on the opportunities available for their clients," said Jacobson, most recently the senior associate editor of Hispanic Market Weekly and, prior to that, Management/Marketing/Sales Editor for industry trade publication Radio and Records.

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