Thursday, February 25, 2010

Hispanic Magazine to Increase Readership 251% Through New Distribution at 7-Eleven Stores

ATLANTA, Feb. 25 /PRNewswire/ -- The quarterly Spanish magazine Constru-Guia al Dia™ announced today that nearly 2,000 7-Eleven stores across the country will distribute the magazine, increasing readership 251 percent. The new distribution at 7-Eleven, coupled with an existing collaboration with The Home Depot, will put Constru-Guia al Dia directly into the hands of more than 400,000 Hispanic males across the country.


The magazine is a tremendous, targeted medium for marketers to reach the Hispanic audience, since 39 percent of Hispanic males over age 25 are employed in the construction or building maintenance industries, according to Experian Simmons (spring 2009).


Distribution at 7-Eleven stores will begin with the magazine's summer 2010 issue; 244,250 copies will be available at 1,954 7-Eleven locations in the retailer's top nine U.S. Hispanic markets. Add to this the 170,000 copies available at select Home Depot stores and the result is a truly targeted medium to reach Hispanic consumers.


"We are proud that Constru-Guia al Dia is growing at an exponential rate. Our goal is to create communications platforms that benefit our readers, our advertisers and our retail partners at The Home Depot and 7-Eleven," said Kevin Kilpatrick, publisher of Constru-Guia al Dia. "We launched the magazine three years ago when we realized there were advertisers who wanted to reach the Hispanic male audience in the construction industry, yet there wasn't an ideal print medium. More than 39 percent of Hispanic males age 25 and older are employed in the construction or building maintenance industries, and our goal is to provide the information they need, where they need it."


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