Wednesday, February 3, 2010
15B Mobile Tickets Forecasted to be Sold by 2014
Transport Leads the Way
The transport sector is leading the way, according to The Mobile Ticketing report, with SMS, bar code and app-based services offered by rail and metro providers and airlines. In the foreseeable future, Jupiter predicts that cinema chains, concert organizers and sports teams will also recognize the commercial viability of this technology.
Fifteen billion is a small percentage of the total tickets issued globally, according to report author Howard Wilcox, which is why the technology hasn’t advanced as quickly as might be expected. "There is plenty of scope for innovative solutions to penetrate this market," he says.
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