Friday, January 29, 2010

Revenue From Mobile Applications Expected To Soar

Revenue from mobile applications is expected to total more than $6.7 billion this year, and grow to $29.5 billion by 2013, according to a new forecast from Gartner. The research firm also predicts that the number of mobile-app downloads will grow to 21.6 billion in 2013 -- up from an estimated 4.5 billion in 2010.

The mobile-apps market to date has been dominated by sales to tech-savvy buyers of Apple's iPhone. But as high-end smartphones come down in price, the average user will become less tech savvy and more reluctant to pay for applications, said Gartner Research Director Stephanie Baghdassarian.

"It will widen the addressable market for an offering that will be advertising-funded," Baghdassarian said. "The value chain of the application stores will evolve as rules are set and broken in an attempt to find the most profitable business model for all parties involved."

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