Thursday, January 21, 2010
Latino and black children have highest rates of media usage -- and it shows
There are substantial differences in children's media use between members of various ethnic and racial groups. Black and Hispanic children consume nearly 4½ hours more media daily (13:00 of total media exposure for Hispanics, 12:59 for Blacks, and 8:36 for Whites).
Some of the largest differences are in TV viewing: Black children spend nearly 6 hours and Hispanics just under 5½ hours, compared to roughly 3½ hours a day for White youth.
The only medium where there is no significant difference between these three groups is print. Differences by race/ethnicity remain even after controlling for other factors such as age, parents' education, and single vs. two-parent homes. The racial disparity in media use has grown substantially over the past five years: for example, the gap between White and Black youth was just over two hours (2:12) in 2004, and has grown to more than four hours today (4:23).
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