According to an Internet Innovation Alliance study of African-American and Hispanic consumers, only 42% use the Internet at least regularly.
Another 30% were considered occasional users, while 16% did not use the Internet at all. African-American respondents were nearly twice as likely as Hispanics to never go online.
eMarketer estimates that overall, 64.8% of people of any age use the Internet at least once per month in the US.
“It is very telling that of those respondents who do not have Internet access, 43 percent cited either not knowing how to use the Internet or not seeing the need for the Internet as the reason why they are not online,” said Internet Innovation Alliance co-chairman David Sutphen, in a statement. “But interestingly, 44 percent of these same respondents said they would be more likely to subscribe to Internet services if they were provided free lessons on how to use the technology and 30 percent would be more likely to adopt if they had more information about how they could benefit from going online. It’s clear that digital literacy programs indeed are a crucial part of the formula for closing the digital divide.”
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Marketing to Latinos Conference Series
LatinVision Media News
Wednesday, December 30, 2009
Tuesday, December 29, 2009
Multichannel Retailers Bring Web into Store
Many retailers bring multichannel offerings directly into the store by allowing employees or consumers to place online orders in-store. Some offer point-of-sale terminals or Web-enabled mobile devices for employees to use, while others have Internet-enabled kiosks for customers to access themselves.
“The ability to place online orders while in-store reduces the frustration shoppers feel when items are out of stock or part of an expanded assortment not carried by the store,” said Jeffrey Grau, eMarketer senior analyst and author of the new report, “Shop In-Store, Look Up Online.” “Web-enabled devices also give customers access to product information and user reviews that help them make purchase decisions.”
Retailers are most likely to give store associates access to in-store online look-up, according to the e-tailing group.
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“The ability to place online orders while in-store reduces the frustration shoppers feel when items are out of stock or part of an expanded assortment not carried by the store,” said Jeffrey Grau, eMarketer senior analyst and author of the new report, “Shop In-Store, Look Up Online.” “Web-enabled devices also give customers access to product information and user reviews that help them make purchase decisions.”
Retailers are most likely to give store associates access to in-store online look-up, according to the e-tailing group.
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Monday, December 28, 2009
Comcast is expanding its ethnic programming
Comcast Corp. is targeting Spanish speakers and immigrants with about 140 new ethnic TV channels, a major move into that market for the cable giant.
The company says it wants to compete with satellite providers DirecTV and Dish Network for ethnic viewers looking for programming in their native languages or from their home countries.
"We've been licensing product like mad," said David Jensen, Comcast's vice president for content acquisition. "For a long time, Charlie [Dish Network chief Charles Ergen] owned ethnic TV because of a bandwidth efficiency that cable couldn't compete with."
That shortage of bandwidth, or space, for new channels is no longer a problem; Comcast is converting its cable system to digital technology from analog.
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The company says it wants to compete with satellite providers DirecTV and Dish Network for ethnic viewers looking for programming in their native languages or from their home countries.
"We've been licensing product like mad," said David Jensen, Comcast's vice president for content acquisition. "For a long time, Charlie [Dish Network chief Charles Ergen] owned ethnic TV because of a bandwidth efficiency that cable couldn't compete with."
That shortage of bandwidth, or space, for new channels is no longer a problem; Comcast is converting its cable system to digital technology from analog.
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Internet use growing fast among Latinos
Latino adults are increasing their use of the Internet faster than other ethnic groups, according to a new survey from the Pew Hispanic Center and the Pew Internet and American Life Project.
Between 2006 and 2008, the percentage of adult Latinos in the U.S. who used the Internet grew to 64 percent from 54 percent, according to the survey. Among whites, Internet use increased to 76 percent from 72 percent. Blacks saw the smallest overall gain - two percentage points to 63 percent. Latinos who were born in the U.S. were much more likely to go online than those born outside the U.S.
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Between 2006 and 2008, the percentage of adult Latinos in the U.S. who used the Internet grew to 64 percent from 54 percent, according to the survey. Among whites, Internet use increased to 76 percent from 72 percent. Blacks saw the smallest overall gain - two percentage points to 63 percent. Latinos who were born in the U.S. were much more likely to go online than those born outside the U.S.
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Wednesday, December 23, 2009
Digital signage part of Chicago Tribune Hispanic marketing effort
Tribune Company has announced the creation of Tribune Hispanic, a cross-platform national media solutions group aimed at helping advertisers reach the growing Hispanic market. Tribune Hispanic will offer an array of products including print, online, television, mobile, out-of-home, digital signage and events to provide access to Hispanic consumers.
Tribune already reaches 1.7 million Hispanic consumers every week through the company's four Spanish-language media properties - Hoy Chicago, Hoy Los Angeles, El Sentinel Orlando and el Sentinel South Florida - markets in which about 28 percent of the nation's Hispanic population resides. As part of the Tribune Hispanic initiative, these newspapers will re-brand their entertainment sections as "ViveloHoy." Special sections also will be created in conjunction with events such as the 2010 World Cup and the bicentennial anniversary of Mexico's independence.
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Tribune already reaches 1.7 million Hispanic consumers every week through the company's four Spanish-language media properties - Hoy Chicago, Hoy Los Angeles, El Sentinel Orlando and el Sentinel South Florida - markets in which about 28 percent of the nation's Hispanic population resides. As part of the Tribune Hispanic initiative, these newspapers will re-brand their entertainment sections as "ViveloHoy." Special sections also will be created in conjunction with events such as the 2010 World Cup and the bicentennial anniversary of Mexico's independence.
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Latinos Online: How Changing Demographics Of Those Online Impacts Search
The PEW Internet and American Life Project just released new information about use of the internet by Latino adults in the United States. How does this relate to search engine optimization? Understanding who’s online and how they search is core to success in search acquisition beyond simply ranking well. Over a billion people are now online worldwide, which means the potential audience we can attract from search likely has varied internet experience, needs, and demographic profile. Data about who might end up at our sites from the search box can help us ensure that we build sites that keep them there once they arrive.
Looking at the Latino market specifically, according to comScore senior analyst Jamie Gavin, Latin America is gaining momentum in online use at the same time the United States is slowing. This latest data from PEW Internet provides insight on Latinos in the United States. The report notes that this demographic grew in internet use the most in the United States between 2006 and 2008 , rising 10%. Even more useful for ensuring that web sites meet visitor needs is that groups with typically low rates of internet use have had the largest increases. These groups include foreign-born Latinos, those without high school degrees, and those in lower income brackets. In fact, Latinos with household incomes above $50,000 had no change in internet use.
This trend may be true of other demographic groups as well. Some segments of the population already have high levels of saturation regarding internet use and therefore, growth tends to be among those who may be less tech savvy. My mom is now using your web site and I promise you, she does not know how to navigate it. She thinks Firefox and Internet Explorer lead to two different internets. From a search acquisition perspective, this means you may need to take a fresh look at your site’s usability. If someone who is not experienced with navigating web pages lands on any page of your site (since with search, every page becomes the home page), can they see at a glance that this page satisifies their search and the page include an obvious call to action? If you’ve done usability tests before, check the demographics of the users. Were they more tech savvy than the current internet population?
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Looking at the Latino market specifically, according to comScore senior analyst Jamie Gavin, Latin America is gaining momentum in online use at the same time the United States is slowing. This latest data from PEW Internet provides insight on Latinos in the United States. The report notes that this demographic grew in internet use the most in the United States between 2006 and 2008 , rising 10%. Even more useful for ensuring that web sites meet visitor needs is that groups with typically low rates of internet use have had the largest increases. These groups include foreign-born Latinos, those without high school degrees, and those in lower income brackets. In fact, Latinos with household incomes above $50,000 had no change in internet use.
This trend may be true of other demographic groups as well. Some segments of the population already have high levels of saturation regarding internet use and therefore, growth tends to be among those who may be less tech savvy. My mom is now using your web site and I promise you, she does not know how to navigate it. She thinks Firefox and Internet Explorer lead to two different internets. From a search acquisition perspective, this means you may need to take a fresh look at your site’s usability. If someone who is not experienced with navigating web pages lands on any page of your site (since with search, every page becomes the home page), can they see at a glance that this page satisifies their search and the page include an obvious call to action? If you’ve done usability tests before, check the demographics of the users. Were they more tech savvy than the current internet population?
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Tuesday, December 22, 2009
Citadel Media Announces Long-Term Agreements With ABC News Radio and ESPN Audio
NEW YORK, Dec. 20 /PRNewswire/ -- Citadel Media announced today that it has signed a long-term agreement with ABC News Radio and a multi-year extension with ESPN Audio. Under the terms of the agreements, the network will continue to provide advertising sales support and affiliate relations for ABC News Radio and will maintain its relationship with ESPN Audio to sell advertising across its portfolio of properties.
"Extending these partnerships allows our network to maintain its position as a leader in the industry," said John Rosso, President of Citadel Media. "Our goal remains the same - connecting advertisers with the audiences they are targeting and delivering content that drives listenership for our affiliates. ESPN Audio and ABC News Radio are the perfect broadcast partners to help us meet that goal."
"ABC News Radio and ESPN Audio represent the best-in-class offerings we strive to provide to our affiliates and advertising partners," said Farid Suleman, CEO of Citadel Broadcasting Corporation, the parent company of Citadel Media. "The opportunity to grow our relationships with each of these organizations is a key component to the future success of our network and demonstrates the strength of our business. We're proud to be associated with the outstanding teams behind each of these respected industry brands."
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"Extending these partnerships allows our network to maintain its position as a leader in the industry," said John Rosso, President of Citadel Media. "Our goal remains the same - connecting advertisers with the audiences they are targeting and delivering content that drives listenership for our affiliates. ESPN Audio and ABC News Radio are the perfect broadcast partners to help us meet that goal."
"ABC News Radio and ESPN Audio represent the best-in-class offerings we strive to provide to our affiliates and advertising partners," said Farid Suleman, CEO of Citadel Broadcasting Corporation, the parent company of Citadel Media. "The opportunity to grow our relationships with each of these organizations is a key component to the future success of our network and demonstrates the strength of our business. We're proud to be associated with the outstanding teams behind each of these respected industry brands."
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Nielsen Shares Top Advertising Trends for 2010
Nielsen have shared their predictions for the advertising market in 2010, with smartphone and social networking advertising set to provide new sales channels.
Here’s a look at their top 5 trends from the Nielsen blog:
1.Optimizing media convergence is a top priority. A better understanding of media convergence will manifest in order to deliver a better return on investment. The ability to accurately measure activity and link online ads to offline purchasing behavior will be critical.
2.New models emerge to take advantage of smartphones. Accurate mobile measurement will be required to stay head of the snowballing growth of that media platform.
3.More cross-media ad campaigns surface. The massive growth of online video games played and shared online leads the way for more successful interactive and cross-media advertising campaigns to appear. Growth in the adoption of this innovative advertising across screens and activities will increase.
4.Commercialization of social networking hubs increase. Social media will provide a new sales channel for establishing product awareness and commercializing brands to better support traditional advertising or text-based ads.
5.More interesting and interactive online ads appear. Increased use of more creative advertising and content models online such as video, attention-seeking page takeover ads and mechanisms for greater interactivity will drive the next era of Web development.
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Here’s a look at their top 5 trends from the Nielsen blog:
1.Optimizing media convergence is a top priority. A better understanding of media convergence will manifest in order to deliver a better return on investment. The ability to accurately measure activity and link online ads to offline purchasing behavior will be critical.
2.New models emerge to take advantage of smartphones. Accurate mobile measurement will be required to stay head of the snowballing growth of that media platform.
3.More cross-media ad campaigns surface. The massive growth of online video games played and shared online leads the way for more successful interactive and cross-media advertising campaigns to appear. Growth in the adoption of this innovative advertising across screens and activities will increase.
4.Commercialization of social networking hubs increase. Social media will provide a new sales channel for establishing product awareness and commercializing brands to better support traditional advertising or text-based ads.
5.More interesting and interactive online ads appear. Increased use of more creative advertising and content models online such as video, attention-seeking page takeover ads and mechanisms for greater interactivity will drive the next era of Web development.
Read full article
Digital Content Partnership Named: 'Next Issue Media'
The joint venture to create a digital content production service and storefront—including Time Inc., Meredith, Hearst, Condé Nast and News Corporation—has been given a name: Next Issue Media. For now, the company has yet to name its product or storefront.
John Squires, formerly Time Inc.'s executive vice president, is heading up the joint venture as interim managing director, which was officially announced early this month. Next Issue Media will be creating a common content format for producing digital magazines and other publications, as well as a storefront to distribute and sell them.
The Next Issue Media name "will be utilized as John and the team he is assembling communicate with publishers, advertisers, hardware manufacturers, software developers and retailers," a spokesperson said.
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John Squires, formerly Time Inc.'s executive vice president, is heading up the joint venture as interim managing director, which was officially announced early this month. Next Issue Media will be creating a common content format for producing digital magazines and other publications, as well as a storefront to distribute and sell them.
The Next Issue Media name "will be utilized as John and the team he is assembling communicate with publishers, advertisers, hardware manufacturers, software developers and retailers," a spokesperson said.
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Monday, December 21, 2009
Mobile Marketing Association acquires Brazil's AMMB
The mobile marketing industry in Latin America is set to benefit from the union of two organisations which represent the sector.
Industry body the Mobile Marketing Association (MMA) announced this week that it has acquired the Associacao de Mobile Marketing do Brasil, which it said would help to strengthen its position while doubling its membership in the country.
Federico Pisani Massamormile, MMA global chairman, described Brazil as a "leading South American light" for the sector, before adding that the union would lead to increased industry collaboration throughout the region.
This will help the sector to become more sustainable in the future, he remarked.
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Industry body the Mobile Marketing Association (MMA) announced this week that it has acquired the Associacao de Mobile Marketing do Brasil, which it said would help to strengthen its position while doubling its membership in the country.
Federico Pisani Massamormile, MMA global chairman, described Brazil as a "leading South American light" for the sector, before adding that the union would lead to increased industry collaboration throughout the region.
This will help the sector to become more sustainable in the future, he remarked.
Read full article
Friday, December 18, 2009
7-Eleven Mobile Marketing Shows Promise
DALLAS – Most of us know that mobile marketing is huge overseas and largely untapped in the U.S. market. However, we’re getting there...slowly but surely.
7-Eleven is testing mobile marketing in about 200 San Diego stores and has so far “avoided some of the read-rate accuracy problems that have plagued other trials,” reports StorefrontBackTalk.com.
The program may raise a few questions, such as the potential to be marketing to kids “officially as young as 16” or as young as 14. As for spamming, because of the trial’s opt-in feature, complaints about receiving unwanted ads should be minimal.
The news source writes that 7-Eleven designed the mobile marketing trial to “test several concepts,” such as whether folks want to use their cell phone as a mobile device, connecting with the Gen Y/Millennial customers and reaching Hispanic consumers.
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7-Eleven is testing mobile marketing in about 200 San Diego stores and has so far “avoided some of the read-rate accuracy problems that have plagued other trials,” reports StorefrontBackTalk.com.
The program may raise a few questions, such as the potential to be marketing to kids “officially as young as 16” or as young as 14. As for spamming, because of the trial’s opt-in feature, complaints about receiving unwanted ads should be minimal.
The news source writes that 7-Eleven designed the mobile marketing trial to “test several concepts,” such as whether folks want to use their cell phone as a mobile device, connecting with the Gen Y/Millennial customers and reaching Hispanic consumers.
Read full article
Thursday, December 17, 2009
72% Of Advertisers See More Digital Spending In 2010
A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year. Justifying this apportionment, 33.9% said ROI for new media is "somewhat" better than traditional, and 28.2% said new media's ROI is "significantly" better.
Along with the good news for digital media, the survey (which focused on executives from companies headquartered in the Western U.S.) delivered some bad news for traditional: 86% of the respondents say they expect their spending on traditional media -- including broadcast TV and radio and print newspapers and magazines -- to remain even (45.7%) or decline (40.3%) in 2010.
But despite all the negative publicity, it's worth noting that print still garners the lion's share of media spending, with 47% of those surveyed saying print is their single biggest media investment. That places it well ahead of email marketing, with 13.4% of respondents saying this was their main area of expenditure, and interactive advertising, at 10.2%.
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Along with the good news for digital media, the survey (which focused on executives from companies headquartered in the Western U.S.) delivered some bad news for traditional: 86% of the respondents say they expect their spending on traditional media -- including broadcast TV and radio and print newspapers and magazines -- to remain even (45.7%) or decline (40.3%) in 2010.
But despite all the negative publicity, it's worth noting that print still garners the lion's share of media spending, with 47% of those surveyed saying print is their single biggest media investment. That places it well ahead of email marketing, with 13.4% of respondents saying this was their main area of expenditure, and interactive advertising, at 10.2%.
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Hipcricket Doubles Campaign Count in One Year
KIRKLAND, Wash.--(BUSINESS WIRE)--Attesting to mobile marketing’s traction and Hipcricket’s leadership with such clients as Nestle, HBO and Arby’s, the company announced today it has doubled its total campaign count in the last 12 months and has surpassed 50,000. Through this momentum, Hipcricket has also seen its clients build remarketable databases of opted-in mobile subscribers, while driving new customers into their stores or adding audience counts to media properties.
Specific details on some of Hipcricket’s biggest successes in 2009 include:
•Hipcricket further teamed with major brands and media to create and run integrated mobile programs that led to permission-based databases that have seen numbers well into the six figures.
•Hipcricket and its clients saw significant response for mobile coupons and offers that led to trials and sales. In response, Hipcricket introduced a new measureable solution which places mobile coupons within reach of the more than 240 million Americans who have text messaging on their mobile phones. Based on patent-pending technology, the new mobile coupon solution enables any business with a point of sale system that accepts credit cards to fully track and measure the redemption and usage patterns of mobile coupons to increase customer loyalty and sales.
•Major brands and retailers are uniquely and effectively reaching Hispanic customers through permission-based offers and advertisements sent to their mobile phones. As part of the only comprehensive Hispanic Mobile Marketing Network, HBO, Harley-Davidson, Arby’s, Cheetos and others are reaching a demographic that over indexes in cell phone penetration, text message usage and their propensity to interact, and has buying power that is projected to exceed $1 trillion in 2010.
•Media companies with broadcast stations in such markets as Dallas, Los Angeles, Philadelphia and Washington DC worked with Hipcricket to boost their PPM (portable people meter) numbers through mobile clubs and the pushing of alerts for breaking news and programming information.
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Specific details on some of Hipcricket’s biggest successes in 2009 include:
•Hipcricket further teamed with major brands and media to create and run integrated mobile programs that led to permission-based databases that have seen numbers well into the six figures.
•Hipcricket and its clients saw significant response for mobile coupons and offers that led to trials and sales. In response, Hipcricket introduced a new measureable solution which places mobile coupons within reach of the more than 240 million Americans who have text messaging on their mobile phones. Based on patent-pending technology, the new mobile coupon solution enables any business with a point of sale system that accepts credit cards to fully track and measure the redemption and usage patterns of mobile coupons to increase customer loyalty and sales.
•Major brands and retailers are uniquely and effectively reaching Hispanic customers through permission-based offers and advertisements sent to their mobile phones. As part of the only comprehensive Hispanic Mobile Marketing Network, HBO, Harley-Davidson, Arby’s, Cheetos and others are reaching a demographic that over indexes in cell phone penetration, text message usage and their propensity to interact, and has buying power that is projected to exceed $1 trillion in 2010.
•Media companies with broadcast stations in such markets as Dallas, Los Angeles, Philadelphia and Washington DC worked with Hipcricket to boost their PPM (portable people meter) numbers through mobile clubs and the pushing of alerts for breaking news and programming information.
Read full article
Wednesday, December 16, 2009
Discovery en Español wins big on Sunday 12/13
The Network's original production EL CASO COLOSIO, which aired on 12/13 at 9 PM, ranked as the #1 Pay-TV network program for the night in HHs, Adults 18-49, Men 18-49 and Women. Discovery en Español built on this momentum to the 10 PM hour, where ADICTOS a CRISTAL (Meth Nation) came in at #2 for the evening among all aforementioned demos.
Program descriptions follow:
Sunday 9 PM - El Caso Colosio (Delivering: 197K A18-49): Offers viewers an in-depth look at the murder of Luis Donaldo Colosio Murrieta. Colosio was a Mexican politician, and PRI presidential candidate, who was assassinated in 1994 during a presidential campaign rally in Tijuana. Colosio was shot in the head from a distance of a few centimeters in front of a person recording video nearby. Colosio collapsed, and was subsequently rushed to the city's main hospital. His death was announced a few hours later; amid contradicting eyewitness reports and controversy that remain to this day.
Sunday 10 PM - Meth Nation (Delivering: 152K A18-49): Meth Nation thrusts viewers into the raw, gritty world of methamphetamine as told by people on the front lines of addiction. Meth Nation uses 3-D animated graphics to trace the path the drug takes once ingested, triggering a rush of dopamine unparalleled by any other stimulant. Viewers will meet law enforcement agents putting their lives on the line to bust meth cooks’ operations and addicts fighting against all odds to piece their lives back together.
Source: NHIH, Live+SD, 12/13/09*
About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit discoveryenespanol.com.
Program descriptions follow:
Sunday 9 PM - El Caso Colosio (Delivering: 197K A18-49): Offers viewers an in-depth look at the murder of Luis Donaldo Colosio Murrieta. Colosio was a Mexican politician, and PRI presidential candidate, who was assassinated in 1994 during a presidential campaign rally in Tijuana. Colosio was shot in the head from a distance of a few centimeters in front of a person recording video nearby. Colosio collapsed, and was subsequently rushed to the city's main hospital. His death was announced a few hours later; amid contradicting eyewitness reports and controversy that remain to this day.
Sunday 10 PM - Meth Nation (Delivering: 152K A18-49): Meth Nation thrusts viewers into the raw, gritty world of methamphetamine as told by people on the front lines of addiction. Meth Nation uses 3-D animated graphics to trace the path the drug takes once ingested, triggering a rush of dopamine unparalleled by any other stimulant. Viewers will meet law enforcement agents putting their lives on the line to bust meth cooks’ operations and addicts fighting against all odds to piece their lives back together.
Source: NHIH, Live+SD, 12/13/09*
About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit discoveryenespanol.com.
Comcast Takes Online TV Service National
NEW YORK (AdAge.com) -- Comcast, the nation's leading cable operator, is also taking the lead in putting cable TV online.
Starting today, the company said it is extending its online TV service, in beta for the past six months, to many of its 15.7 million broadband subscribers across the country, the broadest implementation yet of what the cable industry calls "TV Everywhere."
Comcast, which calls its service Fancast Xfinity TV, is also adding 30 new cable networks to the mix including premium channels such as Time Warner's HBO, Cinemax, Liberty Media's Starz, as well as ad-supported cable networks such as AMC, TNT and TBS.
The strategy behind TV Everywhere is to preserve the very-profitable cable TV business model by giving consumers access to shows online that they are already paying for as part of their cable package -- but in a controlled way. This way, the thinking goes, consumers will be less tempted to cut their cable subscriptions and just watch whatever TV is available online using a broadband connection.
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Starting today, the company said it is extending its online TV service, in beta for the past six months, to many of its 15.7 million broadband subscribers across the country, the broadest implementation yet of what the cable industry calls "TV Everywhere."
Comcast, which calls its service Fancast Xfinity TV, is also adding 30 new cable networks to the mix including premium channels such as Time Warner's HBO, Cinemax, Liberty Media's Starz, as well as ad-supported cable networks such as AMC, TNT and TBS.
The strategy behind TV Everywhere is to preserve the very-profitable cable TV business model by giving consumers access to shows online that they are already paying for as part of their cable package -- but in a controlled way. This way, the thinking goes, consumers will be less tempted to cut their cable subscriptions and just watch whatever TV is available online using a broadband connection.
Read full article
Tuesday, December 15, 2009
Telemundo to Introduce Broad News Strategy across Key Day Parts and Multiple Platforms
MIAMI--(BUSINESS WIRE)--Telemundo Communications Group ("Telemundo"), a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today introduced a comprehensive news strategy to enhance and expand its news content across key day parts and multiple platforms. The expanded news strategy will involve network shows “Noticiero Telemundo,” “Al Rojo Vivo con Maria Celeste” and “Levantate.” It will feature an increased investment in local newscasts at the Telemundo stations and an invigorated multimedia news strategy across all its platforms. In addition, Telemundo will launch a weekly public affairs show featuring high-level newsmakers to address the issues that are important to Hispanics today.
"The media business is going through enormous changes, we are in a technological revolution and our audiences are consuming news and information in dramatically different ways. They are telling us what they want, when they want it and how they are going to get it, 24 hours a day,” said Don Browne, President of Telemundo. “For 55 years Telemundo has been a pioneer and innovator in media and has been driven by our founder Angel Ramos' original vision, to create content with quality and integrity that informs, empowers, inspires and entertains our Hispanic community. In that spirit, we are expanding our news platforms in order to reach all of our audiences at a time when news and information are important to our country and essential in serving our community.”
The network announced today that news veteran Jose Diaz-Balart will replace Pedro Sevcec on “Noticiero Telemundo.” Díaz-Balart is an award-winning journalist with over 25 years of experience having served as host of various news programs at the Telemundo network and stations. He was the first journalist in the US to anchor daily newscasts in both Spanish and English and is a veteran of international news broadcasts, having served as Washington bureau chief for Telemundo Network and, prior to that, as its European bureau chief. Before joining Telemundo, Diaz-Balart was co-anchor of "CBS This Morning." He is the recipient of two Emmy Awards, a George Foster Peabody Award and the Alfred I. duPont-Columbia University Award.
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"The media business is going through enormous changes, we are in a technological revolution and our audiences are consuming news and information in dramatically different ways. They are telling us what they want, when they want it and how they are going to get it, 24 hours a day,” said Don Browne, President of Telemundo. “For 55 years Telemundo has been a pioneer and innovator in media and has been driven by our founder Angel Ramos' original vision, to create content with quality and integrity that informs, empowers, inspires and entertains our Hispanic community. In that spirit, we are expanding our news platforms in order to reach all of our audiences at a time when news and information are important to our country and essential in serving our community.”
The network announced today that news veteran Jose Diaz-Balart will replace Pedro Sevcec on “Noticiero Telemundo.” Díaz-Balart is an award-winning journalist with over 25 years of experience having served as host of various news programs at the Telemundo network and stations. He was the first journalist in the US to anchor daily newscasts in both Spanish and English and is a veteran of international news broadcasts, having served as Washington bureau chief for Telemundo Network and, prior to that, as its European bureau chief. Before joining Telemundo, Diaz-Balart was co-anchor of "CBS This Morning." He is the recipient of two Emmy Awards, a George Foster Peabody Award and the Alfred I. duPont-Columbia University Award.
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Monday, December 14, 2009
Univision Interactive Media Launches Re-Designed Mobile Website
NEW YORK, NY, December 14, 2009 – Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, today announced the launch of the re-designed Univision mobile website, available at http://www.univision.com from any Web-enabled mobile device. The mobile website brings the exclusive Spanish-language content of Univision.com to the mobile screen, engaging Hispanics across all U.S. mobile carriers.
“Our new Univision.com mobile website offers great new functionality and enhanced content that is much more aligned with our online site. This re-design reflects our increased focus on the mobile market and our continued commitment to providing the best experience, content and information to our audience across all platforms and devices,” said Kevin Conroy, president of Univision Interactive Media, Inc. “This is another great addition to our suite of relevant and compelling mobile products for our highly engaged U.S. Hispanic mobile audience.”
Developed in collaboration with Quattro Wireless, the leading premium mobile ad network, the revamped mobile website offers new products and enhanced content that create a personalized mobile experience for users to access their favorite news, sports, entertainment and local information anytime, anywhere. In addition, users can customize their horoscopes, weather alerts, movie show times and downloads.
The mobile website is a powerful vehicle that continues to engage millions of U.S. Hispanics. Since its launch in 2005, it has seen tremendous growth and is currently reaching more than one million unique users with over 20 million pages and more than five million visits on average per month. 1
This re-design will make advertising more effective by creating richer contextual experiences across all channels and sub channels, whether as part of an integrated interactive or offline media initiative, or as a stand-alone mobile effort. Mobile website advertising represents a fast growing segment of the interactive market, yielding campaigns with strong performance and proving to be an effective way to reach engaged users and drive response.
In addition to this robust mobile website, Univision Móvil engages mobile users with a comprehensive network of offerings including Smartphone applications, downloadable content, messaging programs and exclusive integrations with some of the highest-rated Univision television shows and special events.
U.S. Hispanic cell phone penetration is growing at a rate over twice as fast as non-Hispanics (26 percent among Hispanics vs. 12 percent among non-Hispanics from 2008 to 2009). 2
1 Quattro Wireless, Q3 2009
2 Simmons NCS/NHCS, Spring 2008 (Apr07-June08) & 2009 (Apr08-June09), Population A18+
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
“Our new Univision.com mobile website offers great new functionality and enhanced content that is much more aligned with our online site. This re-design reflects our increased focus on the mobile market and our continued commitment to providing the best experience, content and information to our audience across all platforms and devices,” said Kevin Conroy, president of Univision Interactive Media, Inc. “This is another great addition to our suite of relevant and compelling mobile products for our highly engaged U.S. Hispanic mobile audience.”
Developed in collaboration with Quattro Wireless, the leading premium mobile ad network, the revamped mobile website offers new products and enhanced content that create a personalized mobile experience for users to access their favorite news, sports, entertainment and local information anytime, anywhere. In addition, users can customize their horoscopes, weather alerts, movie show times and downloads.
The mobile website is a powerful vehicle that continues to engage millions of U.S. Hispanics. Since its launch in 2005, it has seen tremendous growth and is currently reaching more than one million unique users with over 20 million pages and more than five million visits on average per month. 1
This re-design will make advertising more effective by creating richer contextual experiences across all channels and sub channels, whether as part of an integrated interactive or offline media initiative, or as a stand-alone mobile effort. Mobile website advertising represents a fast growing segment of the interactive market, yielding campaigns with strong performance and proving to be an effective way to reach engaged users and drive response.
In addition to this robust mobile website, Univision Móvil engages mobile users with a comprehensive network of offerings including Smartphone applications, downloadable content, messaging programs and exclusive integrations with some of the highest-rated Univision television shows and special events.
U.S. Hispanic cell phone penetration is growing at a rate over twice as fast as non-Hispanics (26 percent among Hispanics vs. 12 percent among non-Hispanics from 2008 to 2009). 2
1 Quattro Wireless, Q3 2009
2 Simmons NCS/NHCS, Spring 2008 (Apr07-June08) & 2009 (Apr08-June09), Population A18+
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
PumpTop TV Salutes Hispanic Market with Celebrity Appearances on its Digital Out-of-Home Network
In an effort to demonstrate just how interactive and diversified programming can be on its nationwide digital out-of-home network, PumpTop TV has announced that selected stations in eight major metropolitan designated market areas (DMAs) will feature Hispanic-focused content to provide viewers with a richer, more targeted experience. The cities selected all have a large Hispanic population: Los Angeles, San Diego, San Francisco, Sacramento, Houston, Dallas, Phoenix and Chicago.
Starting Monday, Dec. 7, PumpTop TV will feature programming from Rooftop Comedy, Alebrije Entertainment, Univision’s top astrologer Walter Mercado, Manana Media, Sony Music featuring David Archuleta, Splash News Online and Movie City News highlighting a special interview with Penelope Cruz about her upcoming movie “Nine.” The programming will rotate so that PumpTop TV viewers will receive a wide variety of entertainment and information that will consist of video and banner content.
“We are very excited to be able to demonstrate just how flexible and user-friendly our network can be,” said Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV, Irvine, Calif.
Read full article
Starting Monday, Dec. 7, PumpTop TV will feature programming from Rooftop Comedy, Alebrije Entertainment, Univision’s top astrologer Walter Mercado, Manana Media, Sony Music featuring David Archuleta, Splash News Online and Movie City News highlighting a special interview with Penelope Cruz about her upcoming movie “Nine.” The programming will rotate so that PumpTop TV viewers will receive a wide variety of entertainment and information that will consist of video and banner content.
“We are very excited to be able to demonstrate just how flexible and user-friendly our network can be,” said Doug Woo, executive vice president of AdtekMedia, the parent company of PumpTop TV, Irvine, Calif.
Read full article
Integrating E-Mail and Social Media
Business executives around the world are optimistic about next year, according to the “2010 Marketing Trends Survey” from StrongMail. Nearly nine in 10 plan to increase or maintain their marketing budgets, and one-half expect their customers to be spending more in the coming year.
E-mail and social media top the list of marketing tactics respondents will increase spending on in 2010. Search came in third.
Combining social media and e-mail marketing is a growing trend. More than four in 10 business executives said integrating the two tactics was one of their most important e-mail marketing initiatives for 2010, just after improving performance and targeting and growing opt-in lists.
Read full article
E-mail and social media top the list of marketing tactics respondents will increase spending on in 2010. Search came in third.
Combining social media and e-mail marketing is a growing trend. More than four in 10 business executives said integrating the two tactics was one of their most important e-mail marketing initiatives for 2010, just after improving performance and targeting and growing opt-in lists.
Read full article
7-Eleven Launches Mobile Marketing Test
Approximately 200 7-Eleven convenience stores in San Diego are testing a mobile marketing campaign through Dec. 31, 2009, where consumers can send a text message to receive free beverages, the company reported.
During the test, residents can send a text with the word "FAST" or "RAPIDO" ("fast" in Spanish) to "72579." Then they will receive a message for a free beverage offer at 7-Eleven stores. The promotion is limited to one free beverage per day, at participating 7-Eleven stores.
Four of the convenience retailer's most popular drinks are featured -- Slurpee frozen carbonated beverage, Big Gulp fountain drink, fresh-brewed hot coffee and its proprietary iced coffee.
"7-Eleven appeals to customers who are busy and on the go," said Rita Bargerhuff, 7-Eleven vice president and chief marketing officer. "Our marketing programs try to reach them where they are – by radio and outdoor when they're in the car, at movies and sporting events, or online at Facebook, Twitter and slurpee.com. Mobile marketing is the next step to reach our target customers -- the millennials who don't go anywhere without their phones."
Read full article
During the test, residents can send a text with the word "FAST" or "RAPIDO" ("fast" in Spanish) to "72579." Then they will receive a message for a free beverage offer at 7-Eleven stores. The promotion is limited to one free beverage per day, at participating 7-Eleven stores.
Four of the convenience retailer's most popular drinks are featured -- Slurpee frozen carbonated beverage, Big Gulp fountain drink, fresh-brewed hot coffee and its proprietary iced coffee.
"7-Eleven appeals to customers who are busy and on the go," said Rita Bargerhuff, 7-Eleven vice president and chief marketing officer. "Our marketing programs try to reach them where they are – by radio and outdoor when they're in the car, at movies and sporting events, or online at Facebook, Twitter and slurpee.com. Mobile marketing is the next step to reach our target customers -- the millennials who don't go anywhere without their phones."
Read full article
Friday, December 11, 2009
US Online Ad Spend Turns the Corner
US online advertising spending is set to drop this year for the first time since 2002. eMarketer estimates online ad spending will be down 4.6% this year. However, the slowly recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to Internet ad spending growth in early 2010.
“The economic cycle has reached bottom—at least for the online ad industry,” said David Hallerman, eMarketer senior analyst and author of the new report, “US Ad Spending.” “While spending in the first three quarters of 2009 fell by 5.3%, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, eMarketer’s estimates indicate a smaller loss during Q4, of 2.5%.”
The various components of online advertising react differently to cyclical and structural changes. While one format might show relatively healthy growth in the recession, another suffers due to the same economic climate. For example, paid search will grow by 2.2% in 2009, while classified ad spending will decline by 30.2%. Even during 2010 and 2011, eMarketer projects search will continue to grow at mid-single-digit rates, while classified spending will decrease again both years.
Read full article
“The economic cycle has reached bottom—at least for the online ad industry,” said David Hallerman, eMarketer senior analyst and author of the new report, “US Ad Spending.” “While spending in the first three quarters of 2009 fell by 5.3%, according to the Interactive Advertising Bureau and PricewaterhouseCoopers, eMarketer’s estimates indicate a smaller loss during Q4, of 2.5%.”
The various components of online advertising react differently to cyclical and structural changes. While one format might show relatively healthy growth in the recession, another suffers due to the same economic climate. For example, paid search will grow by 2.2% in 2009, while classified ad spending will decline by 30.2%. Even during 2010 and 2011, eMarketer projects search will continue to grow at mid-single-digit rates, while classified spending will decrease again both years.
Read full article
The Hispanic Chamber of E-Commerce (HISCEC) Announced Their Partnership With the Green Technology Alliance (GTA)
SAN DIEGO, Dec. 10 /PRNewswire-HISPANIC PR WIRE/ -- The Hispanic Chamber of E-Commerce (HISCEC) has joined forces with the Green Technology Alliance (GTA) to promote the increased adoption of sustainable business practices.
"The GTA is focused on supporting all who desire to gain exposure for their emerging green, clean and sustainable technologies as well as those that wish to operate more efficiently," Michelle Naquin, GTA CEO, said. "The GTA is proud to partner with HISCEC. The real benefit of the HISCEC approach is the resources they offer to help Hispanic businesses be successful."
This strategic partnership will ensure even more resources for HISCEC Hispanic business and Hispanic entrepreneur members. The HISCEC will utilize GTA's network and expertise to provide additional opportunities for members to leverage green techniques, such as e-commerce and technology usage, into enhanced business success.
"The Hispanic Chamber of E-Commerce has partnered with the Green Technology Alliance to support Hispanic-owned businesses committed to incorporating sustainable economic development strategies as part of their business models," Tayde Aburto, HISCEC President and Marketing Director, said.
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"The GTA is focused on supporting all who desire to gain exposure for their emerging green, clean and sustainable technologies as well as those that wish to operate more efficiently," Michelle Naquin, GTA CEO, said. "The GTA is proud to partner with HISCEC. The real benefit of the HISCEC approach is the resources they offer to help Hispanic businesses be successful."
This strategic partnership will ensure even more resources for HISCEC Hispanic business and Hispanic entrepreneur members. The HISCEC will utilize GTA's network and expertise to provide additional opportunities for members to leverage green techniques, such as e-commerce and technology usage, into enhanced business success.
"The Hispanic Chamber of E-Commerce has partnered with the Green Technology Alliance to support Hispanic-owned businesses committed to incorporating sustainable economic development strategies as part of their business models," Tayde Aburto, HISCEC President and Marketing Director, said.
Read full article
This Holiday Season Discovery en Espanol Hits the Rewind Button!
MIAMI, Dec. 9 /PRNewswire-HISPANIC PR WIRE/ -- This holiday season Discovery en Espanol invites viewers to catch some of the most celebrated specials of 2009, programs that captured key moments in time and that moved many by their sheer historical impact. Some inspired viewers with tales of personal courage, while others shed light on issues of importance that gave way to personal introspection. All were masterpieces that related timely stories through robust visuals, powerful recreations and impactful testimonials that brought each and every one of these specials to life in true Discovery en Espanol style.
Starting on December 21 and running through December 25, viewers are invited to buckle-up and travel back in time for the gift of some of the best of Discovery en Espanol 2009.
Ciudad Juarez, the Silence Continues -- 12/21 at 9 PM ET/ 10 PM PT
In Ciudad Juarez, a Mexican border city with the US, more than 500 women have been murdered and well over a thousand continue missing in what is an ongoing national tragedy. This state of affairs, which began in 1993, seems to have worsened with the passing of time. According to official figures, of each ten femicides last year alone, four were attributable to domestic violence and the remaining six to organized crime. What's worse, there is an ongoing attempt to disguise 2,000 plus of these crimes committed last year as simply narcotics related. Now there a chilling new template for the victims: young middle class girls. As well as a new theory on motive: human trafficking. This documentary also revisits and brings up to date many of the cases examined in the original "Silencio en Juarez" special.
AH1N1: Mexico Reacts -- 12/22 at 9 PM ET/ 10 PM PT
With hundreds of dead confirmed and close to 100,000 infected in over 25 countries around the world, the influenza virus, better known as AH1N1, has become one of the worst global epidemics of the last 40 years. What few ever imagined is that it would spring-up from one of the most populous countries in the Americas, Mexico. This special tackles the panic that ensued as well as scientifically addresses and looks at past similar experiences, such as the more recent avian flu, as well as what is currently being done on a global basis to contain this and other possible future threats.
Read full article
Starting on December 21 and running through December 25, viewers are invited to buckle-up and travel back in time for the gift of some of the best of Discovery en Espanol 2009.
Ciudad Juarez, the Silence Continues -- 12/21 at 9 PM ET/ 10 PM PT
In Ciudad Juarez, a Mexican border city with the US, more than 500 women have been murdered and well over a thousand continue missing in what is an ongoing national tragedy. This state of affairs, which began in 1993, seems to have worsened with the passing of time. According to official figures, of each ten femicides last year alone, four were attributable to domestic violence and the remaining six to organized crime. What's worse, there is an ongoing attempt to disguise 2,000 plus of these crimes committed last year as simply narcotics related. Now there a chilling new template for the victims: young middle class girls. As well as a new theory on motive: human trafficking. This documentary also revisits and brings up to date many of the cases examined in the original "Silencio en Juarez" special.
AH1N1: Mexico Reacts -- 12/22 at 9 PM ET/ 10 PM PT
With hundreds of dead confirmed and close to 100,000 infected in over 25 countries around the world, the influenza virus, better known as AH1N1, has become one of the worst global epidemics of the last 40 years. What few ever imagined is that it would spring-up from one of the most populous countries in the Americas, Mexico. This special tackles the panic that ensued as well as scientifically addresses and looks at past similar experiences, such as the more recent avian flu, as well as what is currently being done on a global basis to contain this and other possible future threats.
Read full article
Thursday, December 10, 2009
Dow Jones Launches Blogs Covering Private Equity, Venture Capital and Bankruptcy Markets
NEW YORK, March 9 /PRNewswire/ -- Dow Jones today announced the launch of three blogs that offer professionally sourced, timely perspectives on three highly topical financial areas: private equity, venture capital, and bankruptcy. These blogs are available for free on WSJ.com and are produced by editors of leading Dow Jones subscription publications Private Equity Analyst, VentureWire and Daily Bankruptcy Review. The newly launched blogs are:
-- Private Equity Beat (http://blogs.wsj.com/privateequity) - An inside
view into the deals, personalities and issues ahead in the world of
private equity.
-- Venture Capital Dispatch (http://blogs.wsj.com/venturecapital) - Insight
into the newest start-ups and the latest trends in venture capital
investing.
-- Bankruptcy Beat (http://blogs.wsj.com/bankruptcy) - An expert look into
the latest corporate bankruptcies, companies headed for trouble, and
emerging trends in bankruptcy law, distressed investing and corporate
restructuring.
The new blogs are hosted by The Wall Street Journal Digital Network, alongside its other leading business blogs on WSJ.com at http://blogs.wsj.com. All blogs on WSJ.com are available to all users.
Read full article
-- Private Equity Beat (http://blogs.wsj.com/privateequity) - An inside
view into the deals, personalities and issues ahead in the world of
private equity.
-- Venture Capital Dispatch (http://blogs.wsj.com/venturecapital) - Insight
into the newest start-ups and the latest trends in venture capital
investing.
-- Bankruptcy Beat (http://blogs.wsj.com/bankruptcy) - An expert look into
the latest corporate bankruptcies, companies headed for trouble, and
emerging trends in bankruptcy law, distressed investing and corporate
restructuring.
The new blogs are hosted by The Wall Street Journal Digital Network, alongside its other leading business blogs on WSJ.com at http://blogs.wsj.com. All blogs on WSJ.com are available to all users.
Read full article
Wednesday, December 9, 2009
Tribune Launches Multiplatform Hispanic Ad Play
Tribune Co. launched an initiative Monday intended to connect advertisers with Hispanic consumers through its newspapers, broadcast stations, online, mobile devices, events and out-of-home advertising.
Tribune Hispanic is a "cross-platform national media solutions group," the Chicago-based media giant said in its announcement.
Tribune said it already reaches 1.7 million Hispanic consumers every week through its Spanish-language print and online properties: the daily Hoy in Chicago; its weeklies Hoy Los Angeles, El Sentinel Orlando and El Sentinel South Florida, plus weekend home-delivered El Fin de Semana TMC-like products in Chicago and L.A.
As part of the Tribune Hispanic initiative, these papers will rebrand their entertainment sections as "ViveloHoy," the name of Hoy's Web site.
"More than ever, national advertisers require innovative, consistent and engaging solutions to reach this unique consumer group," Hoy Chicago General Manager John Trainor said in a statement. "Our increased level of collaboration will shortly translate into more meaningful, efficient and consistent solutions our national advertisers can tap into."
Read full article
Tribune Hispanic is a "cross-platform national media solutions group," the Chicago-based media giant said in its announcement.
Tribune said it already reaches 1.7 million Hispanic consumers every week through its Spanish-language print and online properties: the daily Hoy in Chicago; its weeklies Hoy Los Angeles, El Sentinel Orlando and El Sentinel South Florida, plus weekend home-delivered El Fin de Semana TMC-like products in Chicago and L.A.
As part of the Tribune Hispanic initiative, these papers will rebrand their entertainment sections as "ViveloHoy," the name of Hoy's Web site.
"More than ever, national advertisers require innovative, consistent and engaging solutions to reach this unique consumer group," Hoy Chicago General Manager John Trainor said in a statement. "Our increased level of collaboration will shortly translate into more meaningful, efficient and consistent solutions our national advertisers can tap into."
Read full article
Univision Interactive Media Launches New Cooking Vertical Site
NEW YORK, NY, December 08, 2009 – Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, today announced the launch of its new vertical site, “Cocina” (Cooking) on Univision.com: http://cocina.univision.com/. The new vertical site is Univision.com’s first-ever fully dedicated cooking resource.
“This is a truly comprehensive new product, including seamless integration between online and mobile platforms, interactive tools, and a terrific user-generated content experience,” said Kevin Conroy, president of Univision Interactive Media, Inc. “This is a great example of the new model for our sites, and reflects our ongoing commitment to delivering to U.S. Hispanics the best possible interactive experiences and content, not found anywhere else.”
The “Cocina” vertical site provides a rich platform for users to publish their own recipes and share them with the larger Hispanic community. The online website features:
Hundreds of delicious recipes from around the world. Plus, users can add their own recipes and photos to their “Mi Cocina” (My Kitchen), and send recipes and ingredient lists directly to their mobile phones.
Users can personalize their experience by sharing, rating and commenting on recipes, and bookmarking their favorites from other users to their “Mis Favoritas” (My Favorites) recipe section.
Exclusive video and cooking tips from celebrity chefs from popular Univision, TeleFutura, and Galavisión shows, including “Despierta América” (Wake-Up America), “¡Qué Sabor!” (Such Flavor) and “Delicioso” (Delicious), among others.
A completely revamped design with easy navigation and stunning photos.
A recipe search tool allows users to browse by meal, country, ingredient and more.
From the mobile website, users can view their “Mi Cocina” section, rate recipes and add to their recipe favorites list.
A dynamic “Cocina” widget will soon be featured, which users will be able to embed on their blogs and social networking profiles across the Internet. Users will also be able to create personalized widgets using their recipe uploads and bookmarked favorites, as well as view recipe sections from other users.
As the first “Cocina” advertiser across online and mobile, General Mills Inc. will have exclusive sponsorship of the “Cocina” widget and is sponsoring key areas of the site, including the recipe section. General Mills has category exclusivity within Baking, Snacks, Yogurt, Soups, Meal Planning Alternatives and Breakfast Cereals.
Nearly 12 million U.S. Hispanics live in a household that spends $100+ on groceries in a week, that’s 54 percent of all online Hispanics age 18 and older. With more than 11 million U.S. Hispanics reporting that they really enjoy cooking and trying new recipes, the “Cocina” vertical site is serving this audience with culturally relevant offerings they can use on a daily basis.
Simmons NCS/NHCS Summer 2009 Full Year, Population A18+ (July 08-Sept. 09); “Online” defined as online computer services do you use - yes. “Enjoy cooking” and “try new recipe” statements based on any agree.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
“This is a truly comprehensive new product, including seamless integration between online and mobile platforms, interactive tools, and a terrific user-generated content experience,” said Kevin Conroy, president of Univision Interactive Media, Inc. “This is a great example of the new model for our sites, and reflects our ongoing commitment to delivering to U.S. Hispanics the best possible interactive experiences and content, not found anywhere else.”
The “Cocina” vertical site provides a rich platform for users to publish their own recipes and share them with the larger Hispanic community. The online website features:
Hundreds of delicious recipes from around the world. Plus, users can add their own recipes and photos to their “Mi Cocina” (My Kitchen), and send recipes and ingredient lists directly to their mobile phones.
Users can personalize their experience by sharing, rating and commenting on recipes, and bookmarking their favorites from other users to their “Mis Favoritas” (My Favorites) recipe section.
Exclusive video and cooking tips from celebrity chefs from popular Univision, TeleFutura, and Galavisión shows, including “Despierta América” (Wake-Up America), “¡Qué Sabor!” (Such Flavor) and “Delicioso” (Delicious), among others.
A completely revamped design with easy navigation and stunning photos.
A recipe search tool allows users to browse by meal, country, ingredient and more.
From the mobile website, users can view their “Mi Cocina” section, rate recipes and add to their recipe favorites list.
A dynamic “Cocina” widget will soon be featured, which users will be able to embed on their blogs and social networking profiles across the Internet. Users will also be able to create personalized widgets using their recipe uploads and bookmarked favorites, as well as view recipe sections from other users.
As the first “Cocina” advertiser across online and mobile, General Mills Inc. will have exclusive sponsorship of the “Cocina” widget and is sponsoring key areas of the site, including the recipe section. General Mills has category exclusivity within Baking, Snacks, Yogurt, Soups, Meal Planning Alternatives and Breakfast Cereals.
Nearly 12 million U.S. Hispanics live in a household that spends $100+ on groceries in a week, that’s 54 percent of all online Hispanics age 18 and older. With more than 11 million U.S. Hispanics reporting that they really enjoy cooking and trying new recipes, the “Cocina” vertical site is serving this audience with culturally relevant offerings they can use on a daily basis.
Simmons NCS/NHCS Summer 2009 Full Year, Population A18+ (July 08-Sept. 09); “Online” defined as online computer services do you use - yes. “Enjoy cooking” and “try new recipe” statements based on any agree.
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
VidaySalud.com(TM) Reaches 1,000,000 Page Views In its First Six Months of Operation
LOS ANGELES, Dec. 7 /PRNewswire-HISPANIC PR WIRE/ -- Today, in Los Angeles, health expert Aliza Lifshitz, M.D., better known to the Latino community as la Doctora Aliza(TM), announced an important milestone for Spanish-language health site www.VidaySalud.com(TM).
"In just six months from its launch, VidaySalud.com(TM) has reached one million page views as measured by Google Analytics. This speaks to the appetite for factual, science-based health information in the U.S. Hispanic community and the Spanish-speaking world at large," said Dr. Lifshitz. "In addition, we are now delivering over 70,000 double-opt-in newsletters monthly to engaged subscribers."
This landmark event caps an eventful two quarters in which VidaySalud.com(TM) has entered into a content affiliation with the Harvard Medical School, teamed with Meredith Hispanic Ventures' Ser Padres in its Pregnancy and Children's Health channels, developed a BabyCare initiative with Warner Brothers' Baby Looney Tunes, launched new Healthy Home and Oral Health channels and entered into relationships with several blue-chip advertisers.
Read full article
"In just six months from its launch, VidaySalud.com(TM) has reached one million page views as measured by Google Analytics. This speaks to the appetite for factual, science-based health information in the U.S. Hispanic community and the Spanish-speaking world at large," said Dr. Lifshitz. "In addition, we are now delivering over 70,000 double-opt-in newsletters monthly to engaged subscribers."
This landmark event caps an eventful two quarters in which VidaySalud.com(TM) has entered into a content affiliation with the Harvard Medical School, teamed with Meredith Hispanic Ventures' Ser Padres in its Pregnancy and Children's Health channels, developed a BabyCare initiative with Warner Brothers' Baby Looney Tunes, launched new Healthy Home and Oral Health channels and entered into relationships with several blue-chip advertisers.
Read full article
Tuesday, December 8, 2009
Tribune Company Launches Cross-Platform Sales Group Aimed at Growing Hispanic Market
CHICAGO, Dec. 7 /PRNewswire/ -- Tribune Company today announced the creation of Tribune Hispanic, a cross-platform national media solutions group designed to help advertisers reach the growing Hispanic market through an array of products including print, online, television, mobile, out-of-home, digital signage, and events.
Tribune already reaches 1.7 million Hispanic consumers every week through the company's four Spanish-language media properties -- Hoy Chicago, Hoy Los Angeles, El Sentinel Orlando and el Sentinel South Florida -- markets in which about 28% of the nation's Hispanic population resides. As part of the Tribune Hispanic initiative, these newspapers will re-brand their entertainment sections as "ViveloHoy." Special sections also will be created in conjunction with events such as the 2010 World Cup and the bicentennial anniversary of Mexico's independence.
"More than ever, national advertisers require innovative, consistent and engaging solutions to reach this unique consumer group," said John Trainor, general manager of Hoy Chicago. "Our increased level of collaboration will shortly translate into more meaningful, efficient and consistent solutions our national advertisers can tap into."
Tribune Hispanic capitalizes on a growing consumer market that covets its newspapers. Nationwide, Hispanic consumers will soon represent close to $1 trillion in purchasing power. Tribune research shows that 53% of Hispanic newspaper readers have been reading their favorite newspaper for three or more years; 63% of Hispanic newspaper readers frequently pay attention to the advertisements; and 55% of all Hispanic newspaper readers state they use coupons from the newspaper regularly.
Read full article
Tribune already reaches 1.7 million Hispanic consumers every week through the company's four Spanish-language media properties -- Hoy Chicago, Hoy Los Angeles, El Sentinel Orlando and el Sentinel South Florida -- markets in which about 28% of the nation's Hispanic population resides. As part of the Tribune Hispanic initiative, these newspapers will re-brand their entertainment sections as "ViveloHoy." Special sections also will be created in conjunction with events such as the 2010 World Cup and the bicentennial anniversary of Mexico's independence.
"More than ever, national advertisers require innovative, consistent and engaging solutions to reach this unique consumer group," said John Trainor, general manager of Hoy Chicago. "Our increased level of collaboration will shortly translate into more meaningful, efficient and consistent solutions our national advertisers can tap into."
Tribune Hispanic capitalizes on a growing consumer market that covets its newspapers. Nationwide, Hispanic consumers will soon represent close to $1 trillion in purchasing power. Tribune research shows that 53% of Hispanic newspaper readers have been reading their favorite newspaper for three or more years; 63% of Hispanic newspaper readers frequently pay attention to the advertisements; and 55% of all Hispanic newspaper readers state they use coupons from the newspaper regularly.
Read full article
Monday, December 7, 2009
Comcast Fuels Hope At Indie Networks
Independently-owned cable networks are cautiously optimistic about Comcast’s pledge to offer greater carriage opportunities in the wake of last week’s Comcast-NBC Universal joint-venture agreement.
In an effort to help smooth the regulatory process for its multibillion-dollar deal, Comcast has outlined several public interest conditions — one of which is a promise to launch at least two independently owned cable networks on its programming lineup once Comcast completes its full infrastructure upgrade to digital.
Industry executives said the pronouncement comes as independent networks struggle to secure significant distribution on Comcast-owned systems.
“Remember how independent networks have fared when they’ve called on Comcast in the past. … There has been an attitude of equity investment for carriage within Comcast so we’ll see what happens,” said Gary Lico, president and CEO of CableU, a cable-network research company. “I’m going to take it on good faith because the plain and simple of all of it is you have to do business with everyone. The proof will be in the putting.”
Hispanic-targeted indie network Sí TV is taking a wait-and-see attitude regarding the announcement. Network CEO Michael Schwimmer said the MSO’s track record with regard to launching independent networks is not stellar, particularly when compared to its distribution of its in-house owned-and-operated channels.
Read full article
In an effort to help smooth the regulatory process for its multibillion-dollar deal, Comcast has outlined several public interest conditions — one of which is a promise to launch at least two independently owned cable networks on its programming lineup once Comcast completes its full infrastructure upgrade to digital.
Industry executives said the pronouncement comes as independent networks struggle to secure significant distribution on Comcast-owned systems.
“Remember how independent networks have fared when they’ve called on Comcast in the past. … There has been an attitude of equity investment for carriage within Comcast so we’ll see what happens,” said Gary Lico, president and CEO of CableU, a cable-network research company. “I’m going to take it on good faith because the plain and simple of all of it is you have to do business with everyone. The proof will be in the putting.”
Hispanic-targeted indie network Sí TV is taking a wait-and-see attitude regarding the announcement. Network CEO Michael Schwimmer said the MSO’s track record with regard to launching independent networks is not stellar, particularly when compared to its distribution of its in-house owned-and-operated channels.
Read full article
Friday, December 4, 2009
Univision Gives Real-Time Control to Hispanic Advertisers
Univision is launching an online ad network designed to help advertisers better connect with US Hispanics. Called Univision Partner Group, it will encompass its own properties as well as third-party publishers based in the US, Latin America and Spain and will feature "a collection of premium Spanish-language websites and mobile web publishers handpicked by the Univision editors."
The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor their earnings in real time, writes MediaBuyerPlanner. The Univision Partner Group is working with Adify, Quattro Wireless and AdReady to help deliver ads across the network. Publishing partners will have complete control over which ads run on their sites, and the sites in the ad network will potentially have access to smaller, local advertisers via AdReady’s new, self-service platform.
Other Efforts
The ad network from Univision complements similar initiatives launched recently by Yahoo and the Orange Advertising Network to target this demographic. Last month Yahoo introduced a Spanish-language mobile homepage, Mobile en Español, available on more than 1,900 mobile device models. In addition to mobile search, Spanish US and global news, email and social networking connections, it also provides marketers with "a variety of mobile advertising opportunities and formats."
Read full article
The network will give companies targeting Hispanic audiences the ability to control their campaigns and monitor their earnings in real time, writes MediaBuyerPlanner. The Univision Partner Group is working with Adify, Quattro Wireless and AdReady to help deliver ads across the network. Publishing partners will have complete control over which ads run on their sites, and the sites in the ad network will potentially have access to smaller, local advertisers via AdReady’s new, self-service platform.
Other Efforts
The ad network from Univision complements similar initiatives launched recently by Yahoo and the Orange Advertising Network to target this demographic. Last month Yahoo introduced a Spanish-language mobile homepage, Mobile en Español, available on more than 1,900 mobile device models. In addition to mobile search, Spanish US and global news, email and social networking connections, it also provides marketers with "a variety of mobile advertising opportunities and formats."
Read full article
NBC-Comcast: Done Deal
Cable giant Comcast finally has its content deal, making official an agreement with General Electric Thursday morning that will give the largest U.S. cable operator a 51 percent stake in a joint venture that combines Hollywood player NBC Universal with Comcast's content assets.
The agreement values NBCU in its current form at $30 billion. This compares with the $43 billion valuation that formed the basis of the 2003 deal that created NBCU in its current configuration. However, that came before such recent acquisitions as cable network Oxygen and iVillage.com.
Comcast is contributing its cable nets, including E!, Versus, Golf Channel and 10 regional sports networks plus digital media properties. All this is valued in the deal at $7.25 billion, up from the previously expected $6 billion price tag. In addition, Comcast will pay GE about $6.5 billion in cash, up slightly from what Wall Street had pegged at $6 billion. The final cash figure will depend on adjustments made before the deal closes, including certain performance measures.
When combining the results for Comcast and NBCU, the revenue of the assets that the cable giant would control reached $51 billion in 2008, exceeding those of Walt Disney, Time Warner and News Corp.
Read full article
The agreement values NBCU in its current form at $30 billion. This compares with the $43 billion valuation that formed the basis of the 2003 deal that created NBCU in its current configuration. However, that came before such recent acquisitions as cable network Oxygen and iVillage.com.
Comcast is contributing its cable nets, including E!, Versus, Golf Channel and 10 regional sports networks plus digital media properties. All this is valued in the deal at $7.25 billion, up from the previously expected $6 billion price tag. In addition, Comcast will pay GE about $6.5 billion in cash, up slightly from what Wall Street had pegged at $6 billion. The final cash figure will depend on adjustments made before the deal closes, including certain performance measures.
When combining the results for Comcast and NBCU, the revenue of the assets that the cable giant would control reached $51 billion in 2008, exceeding those of Walt Disney, Time Warner and News Corp.
Read full article
Thursday, December 3, 2009
Terra launches EZTarget Media, its ad network for the USA and Latin America
New York, November 4th, 2008 – Terra (www.terra.com), the largest Internet company in Latin America, launches EZTargetMedia, its new business line in the region and in USA. EZTarget Media is born already as the largest Ad Network - network of alliances with media companies that offers advertisers, publishers and end users a new experience in the consumption of online publicity – from the Hispanic market in the USA to Latin America, with a reach of approximately 30 million users, according to data from comScore.
EZTargetMedia will allow Terra to promote its own brands and leverage its expertise in online publicity in the Hispanic US and Latin America to support publishers and advertisers. The launch of the new business line is marked by an alliance with Spanish media group Prisa, allowing Terra to negotiate exclusively in the USA and Latin America the Internet traffic of the group's assets, including the online version of the El País newspaper.
“EZTarget Media offers Terra the possibility of expanding its reach in the Latin segment of the USA and all of Latin America by delivering relevant publicity to users and ensuring effective results to advertisers", said Riza Soares, director of Ad Network for Terra Latin America and USA.
Read full article
EZTargetMedia will allow Terra to promote its own brands and leverage its expertise in online publicity in the Hispanic US and Latin America to support publishers and advertisers. The launch of the new business line is marked by an alliance with Spanish media group Prisa, allowing Terra to negotiate exclusively in the USA and Latin America the Internet traffic of the group's assets, including the online version of the El País newspaper.
“EZTarget Media offers Terra the possibility of expanding its reach in the Latin segment of the USA and all of Latin America by delivering relevant publicity to users and ensuring effective results to advertisers", said Riza Soares, director of Ad Network for Terra Latin America and USA.
Read full article
ImpreMedia Announces Plans for Hyperlocal Coverage
NEW YORK–(BUSINESS WIRE)– ImpreMedia, the nation’s No.1 Spanish-language online and print news publisher, announced today its plans to introduce hyperlocal coverage, initially in New York and Los Angeles, via community blogging partnerships.
As part of its commitment to serve the Hispanic community, the company will set up impreMedia Community E-Journalism Media Labs in its newsrooms in New York and Los Angeles to assist local bloggers in their efforts at covering the community at a deep and meaningful level.
“The focus will be on hyperlocal journalism,” John Paton, Chairman and CEO of impreMedia, told more than 1,500 media executives gathered at the 62nd Annual Congress of the World Association of Newspapers. Media companies must become hyperlocal and that means “they will have to harness the power of bloggers,” Mr. Paton said. (A copy of Mr. Paton’s speech can be found at http://www.impremedia.com/john-paton/.)
The selected bloggers will take part in four-week orientation sessions working out of the Community E-Journalism Media Labs set up in the newsrooms at El Diario La Prensa in New York and La Opinion in Los Angeles. Mr. Paton said the company will also give the bloggers training in sales and create mutually beneficial sales arrangements.
Read full article
As part of its commitment to serve the Hispanic community, the company will set up impreMedia Community E-Journalism Media Labs in its newsrooms in New York and Los Angeles to assist local bloggers in their efforts at covering the community at a deep and meaningful level.
“The focus will be on hyperlocal journalism,” John Paton, Chairman and CEO of impreMedia, told more than 1,500 media executives gathered at the 62nd Annual Congress of the World Association of Newspapers. Media companies must become hyperlocal and that means “they will have to harness the power of bloggers,” Mr. Paton said. (A copy of Mr. Paton’s speech can be found at http://www.impremedia.com/john-paton/.)
The selected bloggers will take part in four-week orientation sessions working out of the Community E-Journalism Media Labs set up in the newsrooms at El Diario La Prensa in New York and La Opinion in Los Angeles. Mr. Paton said the company will also give the bloggers training in sales and create mutually beneficial sales arrangements.
Read full article
Wednesday, December 2, 2009
Radio measurement tool under fire from minority stations
A small pager-like device designed to measure radio station audiences could be muffling minority radio stations.
At least, that's what minority and urban radio stations are saying. And Rep. Edolphus Towns (D-NY), chairman of the House Committee on Oversight and Government Reform, is hoping to get some answers at a hearing on the matter this morning.
Arbitron, the primary radio audience measurement firm based in Columbia, Md., spent the past 15 years developing the Portable People Meter (PPM) to get a more accurate read on which stations consumers are listening to. PPMs are tiny devices meant to be worn on your belt or stashed in your purse, and they can detect which radio station you are tuning in to.
The devices, which were rolled out in 2007, are given to a sample of listeners and hundreds of hours worth of data is downloaded to get a better picture of who is listening to which radio stations at what times. PPMs replace the old method of audience measurement: asking people to keep a diary of every station they hear throughout the day. (Most people simply waited until the end of the week and tried to remember every station they listened to during the previous days.)
When PPM results started coming in, Arbitron noticed a few trends. For one, listeners actually listened to a greater variety of stations than they reported in the diaries. They also spent less time listening to their "favorite" stations and more time flipping through and lingering on other stations.
But that poses a problem for the stations with the most loyal audiences. Talk radio, Christian broadcasters and Hispanic broadcasters saw a 10-15 percent drop in listeners. Urban stations saw a 25 percent decrease.
Of course, a decline in audience size negatively impacts advertising revenues. So the PPM Coalition formed to lobby against the new measurement method.
Read full article
At least, that's what minority and urban radio stations are saying. And Rep. Edolphus Towns (D-NY), chairman of the House Committee on Oversight and Government Reform, is hoping to get some answers at a hearing on the matter this morning.
Arbitron, the primary radio audience measurement firm based in Columbia, Md., spent the past 15 years developing the Portable People Meter (PPM) to get a more accurate read on which stations consumers are listening to. PPMs are tiny devices meant to be worn on your belt or stashed in your purse, and they can detect which radio station you are tuning in to.
The devices, which were rolled out in 2007, are given to a sample of listeners and hundreds of hours worth of data is downloaded to get a better picture of who is listening to which radio stations at what times. PPMs replace the old method of audience measurement: asking people to keep a diary of every station they hear throughout the day. (Most people simply waited until the end of the week and tried to remember every station they listened to during the previous days.)
When PPM results started coming in, Arbitron noticed a few trends. For one, listeners actually listened to a greater variety of stations than they reported in the diaries. They also spent less time listening to their "favorite" stations and more time flipping through and lingering on other stations.
But that poses a problem for the stations with the most loyal audiences. Talk radio, Christian broadcasters and Hispanic broadcasters saw a 10-15 percent drop in listeners. Urban stations saw a 25 percent decrease.
Of course, a decline in audience size negatively impacts advertising revenues. So the PPM Coalition formed to lobby against the new measurement method.
Read full article
Tuesday, December 1, 2009
Discovery En Español Offers Viewers A 360 Degree Look Into El Caso Colosio
Miami, Florida, December 1st, 2009– The assassination of the leading contender for the Presidency from Mexico’s reigning political party, the PRI (Partido Revolucionario Institucional), Luis Donaldo Colosio, marks one of the most pivotal moments in Mexico’s recent political history. Now 15 years later, the case is still shrouded in mystery. Discovery en Español’s original presentation of El Caso Colosio premiering on Sunday, December 13 at 9 PM E/P, takes on each and every aspect of this tragic event, extensively looking at the theories and dissecting the evidence via powerful testimonials and recreations.
On March 23rd, 1994, Luis Donaldo Colosio falls to the ground a victim of two deadly gun shots amidst a crowded election rally in Tijuana, Mexico. A lone camera captures the mortal shot to the head, but the same video fails to capture the identity of the assailant. Amidst the confusion and panicked crowds, Mario Aburto Martinez, a laborer from a local factory, is arrested and pronounced guilty. Mexico’s Attorney General declares the case closed shortly thereafter, but many remain skeptical! How is it that a lone laborer was able to shoot the candidate at close range while surrounded by personal security, police and thousands of associates? The inconsistency of the evidence presented by the authorities and the detailed analysis of the video conducted by key media outlets do nothing more than heighten suspicions.
Many contend that the man that the police arrested at the scene does not resemble the one that appears one day later at a press conference. Others ask how it’s possible to be shot twice, once to the head and then abdomen on the opposite side, with bullet holes of different sizes and seemingly produced by different caliber weapons. Does this mean that there was more than one assassin involved? Was the crime part of a bigger political conspiracy?
Filmed over a seven month period, this one hour documentary dissects the different theories of the investigation via insightful interviews, dramatizations and CGI. The program contains detailed testimonials from journalists, political analysts, and local political representatives. Among the key figures that appear are: Antonio Cano, former President of the PRI in Tijuana, Jesús Zambrano, member of the Congressional Investigative Commission, Othon Cortés, suspect originally implicated in the crime, and Miguel Montes, the special prosecutor who gained notoriety by confirming the lone shooter assertion. With meticulous attention to detail this insightful documentary delves into each and every existent theory with the intention of offering viewers the facts allowing them to come to their own conclusion.
El Caso Colosio is a production of Discovery en Español under the direction of Michela Giorelli, Director of Production and Irune Ariztoy, Producer, with the support of Tomlinson-de Onis Productions under the Direction of Alan Tomlinson.
For Discovery en Español programming information, interactive games and more, viewers may log onto discoveryenespanol.com.
About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit www.discoveryenespanol.com.
On March 23rd, 1994, Luis Donaldo Colosio falls to the ground a victim of two deadly gun shots amidst a crowded election rally in Tijuana, Mexico. A lone camera captures the mortal shot to the head, but the same video fails to capture the identity of the assailant. Amidst the confusion and panicked crowds, Mario Aburto Martinez, a laborer from a local factory, is arrested and pronounced guilty. Mexico’s Attorney General declares the case closed shortly thereafter, but many remain skeptical! How is it that a lone laborer was able to shoot the candidate at close range while surrounded by personal security, police and thousands of associates? The inconsistency of the evidence presented by the authorities and the detailed analysis of the video conducted by key media outlets do nothing more than heighten suspicions.
Many contend that the man that the police arrested at the scene does not resemble the one that appears one day later at a press conference. Others ask how it’s possible to be shot twice, once to the head and then abdomen on the opposite side, with bullet holes of different sizes and seemingly produced by different caliber weapons. Does this mean that there was more than one assassin involved? Was the crime part of a bigger political conspiracy?
Filmed over a seven month period, this one hour documentary dissects the different theories of the investigation via insightful interviews, dramatizations and CGI. The program contains detailed testimonials from journalists, political analysts, and local political representatives. Among the key figures that appear are: Antonio Cano, former President of the PRI in Tijuana, Jesús Zambrano, member of the Congressional Investigative Commission, Othon Cortés, suspect originally implicated in the crime, and Miguel Montes, the special prosecutor who gained notoriety by confirming the lone shooter assertion. With meticulous attention to detail this insightful documentary delves into each and every existent theory with the intention of offering viewers the facts allowing them to come to their own conclusion.
El Caso Colosio is a production of Discovery en Español under the direction of Michela Giorelli, Director of Production and Irune Ariztoy, Producer, with the support of Tomlinson-de Onis Productions under the Direction of Alan Tomlinson.
For Discovery en Español programming information, interactive games and more, viewers may log onto discoveryenespanol.com
About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit www.discoveryenespanol.com
The Associated Press and impreMedia Team Up To Deliver impreMedia’s Industry-leading Hispanic News Content over Mobile Devices via AP Mobile
NEW YORK--(BUSINESS WIRE)--The Associated Press and impreMedia (www.impremedia.com), the leading Hispanic multi-platform news and information company in the U.S., announced today an agreement to distribute impreMedia’s Spanish-language content over its award-winning multimedia news portal, AP Mobile (www.apnews.com), featuring stories from more than 1,000 local news providers across the country. ImpreMedia content will be featured on the “AP Mobile Noticías en Español” channel, which is available to consumers in the United States who want their international, national and high-level local news in Spanish.
Through this content distribution deal, AP Mobile's customers will now be able to access impreMedia's award-winning Spanish-language content as it relates to their geographical area. Customers can now receive content anytime and anywhere from impreMedia’s network including El Diario/La Prensa in New York, La Raza in Chicago and La Opinion in Los Angeles.
AP Mobile is a mobile application designed specifically for market-leading smartphones. First-time users configure their location settings to receive local news content. Users can also customize homepage categories, use content ratings, share and save articles on their mobile devices as well as choose their language preference.
“This exciting new development is consistent with our strategy to extend our journalism over the media platform of the customer’s choice,” said John Paton, Chairman and Chief Executive Office of impreMedia.
"The popularity, compatibility, and ease of use of AP Mobile's application have made it a favorite news reader in both Spanish and English,” said Arturo Duran, CEO of impreMedia Digital.
Read full article
Through this content distribution deal, AP Mobile's customers will now be able to access impreMedia's award-winning Spanish-language content as it relates to their geographical area. Customers can now receive content anytime and anywhere from impreMedia’s network including El Diario/La Prensa in New York, La Raza in Chicago and La Opinion in Los Angeles.
AP Mobile is a mobile application designed specifically for market-leading smartphones. First-time users configure their location settings to receive local news content. Users can also customize homepage categories, use content ratings, share and save articles on their mobile devices as well as choose their language preference.
“This exciting new development is consistent with our strategy to extend our journalism over the media platform of the customer’s choice,” said John Paton, Chairman and Chief Executive Office of impreMedia.
"The popularity, compatibility, and ease of use of AP Mobile's application have made it a favorite news reader in both Spanish and English,” said Arturo Duran, CEO of impreMedia Digital.
Read full article
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