Univision launches new digital ad and publisher network

Univision Interactive Media announced the launch of the Univision Partner Group (www.univisionpartnergroup.com). The new unit targets U.S. Hispanics and provides a far-reaching digital advertising and publisher network comprised of pre-screened, high-quality Spanish-language online and mobile websites.

Said Kevin Conroy, president of Univision Interactive Media: “By developing a network with such broad reach, we are meeting the needs of our publishers and advertisers in a way that has not been done before in this category.”

Univision Partner Group publishers include leading Spanish-language websites in the U.S., Latin American and Spain that effectively reach U.S. Hispanics. Univision Partner Group enables publishers to maintain control of the campaigns on their websites and monitor their earnings in real time. Publisher content ranges across several categories, including entertainment, news, sports, business & finance, parenting, home & garden, education, music, video and health. Top UPG publishers currently include Caracol Televisión (www.caracoltv.com - entertainment), Revista Caras (www.caras.com.ar - entertainment), Perfil.com (www.perfil.com - news) El Espectador (www.elespectador.com - news), TyC Sports (www.tycsports.com - sports) and Ambito Financiero (www.ambito.com - business & finance), among others.

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Price War Brews Between Amazon and Wal-Mart

Ali had Frazier. Coke has Pepsi. The Yankees have the Red Sox.

Now Wal-Mart, the mightiest retail giant in history, may have met its own worthy adversary: Amazon.com.

In what is emerging as one of the main story lines of the 2009 post-recession shopping season, the two heavyweight retailers are waging an online price war that is spreading through product areas like books, movies, toys and electronics.

The tussle began last month as a relatively trivial but highly public back-and-forth over which company had the lowest prices on the most anticipated new books and DVDs this fall. By last week, it had spread to select video game consoles, mobile phones, even to the humble Easy-Bake Oven, a 45-year-old toy from Hasbro that usually heats up small cakes, not tensions between billion-dollar corporations.

Last Wednesday, Wal-Mart dropped the price of the oven to $17, from $28, as part of its “Black Friday” deals. Later the same day, Amazon cut its price, which had also been $28, to $18.

“It’s not about the prices of books and movies anymore. There is a bigger battle being fought,” said Fiona Dias, executive vice president at GSI Commerce, which manages the Web sites of large retailers. “The price-sniping by Wal-Mart is part of a greater strategic plan. They are just not going to cede their business to Amazon.”

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MegaTV in Puerto Rico TV

Spanish Broadcasting System, announced that starting November 2009 its television programming will be seen on the entire island of Puerto Rico. Due to an acquisition of new technology, audiences will be able to tune in to the channel over the air through a converter box, as well as on cable and satellite.

The broadcast frequency for the over the air signal via a converter box will be Channel 60. Cable and satellite users can watch Mega TV® on Choice Channel 16, Liberty Channel 45, OneLink Channel 60, DIRECTV Channel 169 and Dish Network Channel 60.

“With these new signals, not only will everyone on the Island be able to watch our programming, we will also have a clearer image. For geographical reasons, most of our households without cable or satellite couldn’t receive our signal in the past. With this new technology, everyone on the island will enjoy Mega TV’s popular and impactful programming,” said Luis Roldan, Senior Vice President, and General Manager for SBS and Mega TV in Puerto Rico. “We are very pleased with the acceptance that the Puerto Rican community has given us and we are committed to keep on bringing excellent programming.”

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Quepasa Finally Poised to Profit? Growing Latin Social Networking Site Says 'Si'

When Quepasa.com re-launched 15 months ago as a full-fledged social networking platform, its Web traffic soared.

But the money didn't follow.

In June, the Nasdaq stock exchange informed Quepasa -- the world's largest Hispanic-oriented social networking site -- that it was falling short on the revenue requirements for listing on the Nasdaq composite index. Quepasa had little choice but to remove itself from the list.

But now, executives at Quepasa believe the site is poised for profits.

The basic premise behind the company's elaborate strategy is simple: tap into the human desires that cause us to show off, compete, trade tokens of affection, and, above all, flirt. To such an extent, of course, that users feel compelled to pay.

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Butterballs or Cheese Balls, an Online Barometer

If you are in Oregon this Thanksgiving, you stand a better than average chance of encountering Tofurkey. More people in New York are looking for caterers to prepare the holiday meal than anywhere else in the country. Live in the Southeast? Brace yourself for a big scoop of broccoli casserole.

And no matter where in the United States you are, don’t be surprised if the host molds refrigerated breadstick dough and bakes it into a cornucopia centerpiece. It is the break-out hit recipe of the season at Allrecipes.com, the nation’s largest cooking Web site.

Now that millions of cooks seek out recipes online, the culinary habits of a nation on its greatest food holiday can be codified and analyzed — a boon for marketers and trend watchers.

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'Palo' y 'zanahoria' para el internauta

James Harding ha dicho basta. El director de The Times está cansado de que los lectores digitales lean sus noticias sin pasar por caja. Por lo que a partir de la próxima primavera su edición online será de pago. "Vamos a atacar la cultura de lo gratis", advirtió Harding la semana pasada en una reunión de directores de periódicos en Londres.

Son palabras que resumen el punto de inflexión al que se acerca el consumo de información y bienes culturales en la Red. Nunca se había accedido a tanta cultura, pero nadie parece encontrar la fórmula para rentabilizar ese volumen de potenciales clientes. De momento, la búsqueda de nuevos modelos de negocio se combina con la coerción.

Por un lado, proliferan las medidas de control de Internet. El Parlamento Europeo ratificó ayer casi por unanimidad la directiva que permite desconectar a los usuarios que se descarguen archivos con copyright sin necesidad de una orden judicial previa. Francia y Reino Unido elaboran legislaciones para sancionar con desconexiones a los internautas y Estados Unidos impulsa un acuerdo internacional para que se pueda perseguir a los proveedores de Internet (ISP) que permitan el intercambio de archivos protegidos. Mientras tanto, el magnate Rupert Murdoch planea hacer de pago las ediciones digitales de sus diarios (entre ellos The Times).

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América TeVé Takes over CV Network Operations

MIAMI, Nov. 24 /PRNewswire-HISPANIC PR WIRE/ -- América TeVé (Sherjan Broadcasting) today announced a joint venture with CV Network (CaribeVision) to manage the network's operations in the Miami, New York and Puerto Rico markets through the already established channels: CV Network Channel 48 Miami, CV Network Channel 34 New York, and CV Network Channel 24 Puerto Rico.

According to the terms of the agreement, América TeVé will operate, distribute and market CV Network's stations through the América TeVé Network. "Integrating both companies constitutes an opportunity to create new content, consolidate existing programming, develop new markets and access a distribution platform offering greater coverage," said Omar Romay, President and CEO, América TeVé.

Alejandro Orvañanos of CV Network said: "This agreement opens a new page of cooperation between the two networks. I am sure that in the future our cooperation will be even more complete and comprehensive, including news sharing, co-producing programs, and joint purchasing of soap operas and television series, among others."

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Ubisoft partners with Univision for Assassin's Creed 2

Univision Communications has formed a partnership with Ubisoft to kick-off a campaign to reach the untapped Hispanic consumer with the launch of its new video game Assassin’s Creed II.

The multi-faceted television and digital campaign will reach hard core Hispanic gamers in Spanish through some of the biggest Spanish-language events such as two upcoming Futbol Liga Mexicana (Mexican League Soccer) playoff games. Viewers will also have an opportunity to take a deeper look into Assassin’s Creed II with Galavision’s “Acceso Máximo” (All Access), where video game expert Orlando León, will give viewers the ins and outs of the game and provide in-depth analysis and tips for players to discuss on how to play the game in order to win. The Futbol Liga Mexicana homepage as well as the “Deportes” (Sports) page on Univision.com will have custom skins to commemorate the launch of Assassin’s Creed II. The campaign will run through 11/30.

“We are thrilled to partner with Ubisoft as they lead the gaming industry in targeting Hispanic hard core gamers to deliver growth today,” said David Lawenda, president of Advertising Sales and Marketing, Univision Communications Inc. “We are at a tipping point where it is now a business imperative to market to Hispanics in the language of their hearts. As such, Univision is pleased to connect Ubisoft to one of the fastest growing segments of the U.S. population and create an innovative marketing strategy to help them grow their business.”

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New broadcast partners sign on for Grandpa

Decode Enterprises has revealed that a raft of new broadcasters have come on board for family series Grandpa In My Pocket.

Cbeebies Latin America has acquired the series alongside sales to HOP Israel, RUV Iceland, Okto in Singapore and Greece's MCOM.

A home entertainment deal has also been agreed with ABC Home Video for Australia, where the series airs on ABC TV, rating as one of the top children's programmes in 2009 to date. ABC TV has also picked up the second series for broadcast.

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GolTV Dedicates Full Afternoon to Live Coverage of FC Barcelona vs. Real Madrid in ‘El Clasico’ on Nov. 29

MIAMI--(BUSINESS WIRE)--GolTV, the only bilingual channel delivering 24/7 soccer, will telecast live coverage of La Liga’s most anticipated match between rivals FC Barcelona and Real Madrid as they compete in El Clásico on Sunday, Nov. 29th. Currently the top ranked clubs in La Liga, FC Barcelona and Real Madrid will face off for the first time this season at Camp Nou stadium in Barcelona, Spain.

Starting at 12:00 noon ET GolTV is committing two extra hours of programming time around the match to give soccer enthusiasts the in-depth, pre- and post-game analysis they demand. Additionally, GolTV is sending legendary sportscasters Luis Omar Tapia and Eduardo Biscayart to Barcelona’s Camp Nou to provide live exclusive, Spanish-language commentary throughout the match, delivered in their uniquely dynamic styles.

“This year’s El Clásico is one of the most eagerly awaited, star-packed soccer games in the sport’s history,” said Enzo Francescoli, CEO and founder of GolTV. “Our pre- and post-match shows will build excitement around the game that will determine La Liga’s top club and set the tone for the rest of the season.”

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ESPN Deportes unveils campaign for Dominican League B-Ball

Just as the season of Major League Baseball comes to a close, ESPN Deportes has launched its coverage of winter baseball from the Dominican Republic with a new campaign. Dubbed, “Durante el invierno el béisbol viaja al Caribe,” (During winter, baseball travels to the Caribbean), the campaign trails baseball as it travels south with ESPN Deportes as the winter baseball season returns yet again to the network. The campaign features animated spots highlighted by a winter baseball themed ‘flight to the island’ and baseball terminology, identifying that the ultimate destination for winter baseball coverage can be found only on ESPN Deportes.

In many Hispanic communities, Baseball is more than just a sport; it is part of their heritage. As the winter approaches, Caribbean communities, mainly on the east coast, begin to think about the traditions they shared back home, where the weather is warmer and baseball is part of their childhood. So through this campaign, ESPN Deported is transporting Caribbean fans back to their hometowns for just a few months and this campaign plays on the communities desire to go home for the holidays.

The TV and radio spots feature the voices of Carolina Guillen, host of the network’s weekly baseball show Béisbol Esta Noche as a flight attendant and Dominican Hall of Fame pitcher Juan Marichal along legendary baseball commentator Ernesto Jerez, as captains of the flight. The print creative also reflects this ‘travel’ theme. The designs feature an airline ticket and a safety aircraft card which highlight the message of the campaign as well as contain network tune-in information.

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RCN Adds V-me To Its Lineup In Four Markets

V-me Media Inc. has reached an agreement with RCN to carry V-me in its systems in Boston, Chicago, New York and Philadelphia.
Under the deal, terms of which were not disclosed, V-me is now available on its digital -cable plan and as part of its MiVision Lite, MiVision Plus and El Paqueton Hispanic programming package.

The network, which provides pre-school education, cooking, lifestyle, nature, music, movies, drama, news, sports and current affairs programming, had already been available to RCN subscribers in the Washington, D.C. market.

"V-me presents high quality entertainment for Spanish speakers of all ages, including "V-me delivers smart, engaging entertainment for adults and kids, which makes us a real alternative for Latino families, "said Carmen DiRienzo, president and CEO of V-me Media Inc., in a statement. "We are delighted to add RCN as a carriage partner across the various Top 25 Hispanic markets where they are an important home entertainment service provider."

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Papatel Launches Free Phone Service Nationwide for US Hispanics

MIAMI, Nov. 18 /PRNewswire/ -- Papatel, a new long-distance service that allows customers to call anywhere across the globe for free, today announced that it has launched nationwide after experiencing exponential growth during its test phase. In less than one year, Papatel has garnered more than 80,000 customers who use the service to call loved ones back home at no cost. The service is easy-to-use and takes less than five minutes to join, by logging on to www.papatel.com or calling 1-(866) PAPATEL.

Enrique Baiz, Founder and President of Papatel, commented; "many of us have families abroad, and keeping in touch with them internationally can be very costly. Particularly in this difficult economic climate, Papatel makes it free and easy to keep in touch with loved ones."

It is so easy. Users establish an account by simply providing basic information including the numbers they will be calling from to make their long-distance calls (whether it be from the cell phone or landline) and they can start using Papatel immediately, with no strings attached. The registration, which takes less than five-minutes, is strictly confidential and the information is never shared with any other entity.

The free service is made possible through an innovative model in which advertisers place ads at the beginning of the calls and after long segments of conversation. Every week, users can acquire 1,000 free points, which allows users to call loved ones in Argentina or Mexico and talk up to 1.5 hours for free. Each time customers listen to an advertisement, they earn points, which provides them with more free long-distance minutes. Consumers can also hear weather reports or their horoscopes if they choose to.

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Report: Hispanics most avid mobile broadband users

While Hispanics trail other U.S. populations in overall access to the Internet, they also are among the most avid users of mobile broadband in Colorado and other states where they represent a large portion of the population, a new report finds.

In fact, 53 percent of Hispanics use mobile broadband, compared to 33 percent of whites, according to the report, published Wednesday by the nonprofit Hispanic Institute.

Hispanics also outpace the general population when it comes to digital media consumption, with 42 percent accessing and downloading digital media, compared to 35 percent of those in the general population.

The report notes that there are 48 million Hispanics living in the U.S. with 81 percent of them concentrated in 10 states, including Colorado, whose population is 20 percent Hispanic.

The report suggests that policymakers consider Hispanics’ concerns as they develop a national broadband strategy.

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Yahoo, HBO, Others Reach U.S. Hispanics via Mobile

Yahoo is making its Spanish-language counterpart, Mobile en Espanol, available on more than 1,900 mobile device models.

The Spanish-language mobile homepage is customized for the specific needs of the U.S. Hispanic consumer, delivering what Yahoo says is a highly engaging mobile internet experience. The site allows users to bring together their favorite content and services from across the internet to create a personally relevant mobile experience, Yahoo says. It offers mobile search, Spanish U.S. and global news, email and social networking connections, sports, local information, RSS feeds, weather, stocks and horoscopes.

It will also be offering advertisers a variety of mobile advertising opportunities and advertising formats.

Several other recent campaigns have used mobile to reach U.S. Hispanics. HBO PPV, for example, used HipCricket’s Hispanic Mobile Marketing Network to promote the Mayweather-Marquez fight and generate opt-ins for its mobile VIP club. Consumers were asked to text “PELEA” (FIGHT) for a chance to win a signed boxing glove. They received an SMS message inviting them to join the club - an offer on which 12.9% clicked. Of those, nearly 70% opted in.

A similar Rite Aid campaign, which provided coupons when consumers texted “MARCA” (BRAND), garnered a 7.6% clickthrough rate. Other brands running recent Hispanic-targeted campaigns using HipCricket include Harley-Davidson, Arby’s, and Cheetos.

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Time Warner Cable Launches in Los Angeles VeneMovies, New 24 Hour Commercial Free Film Channel with Contemporary Movies in Spanish

MIAMI, Nov. 18 /PRNewswire-HISPANIC PR WIRE/ -- Last week, subscribers of Time Warner Cable in the city of Los Angeles started enjoying a new addition to the cable company's successful TV channels package "El Paquetazo." On November 11th VeneMovies, a 24 hour, commercial free film channel that broadcasts the best of originally produced in Spanish films entered this community, significantly enhancing the offering of entertaining film channels to the numerous audiences in the area.

VeneMovies (www.venemovies.com), produced by SOMOSTV (a company dedicated to the development of Pay TV channels for the Hispanic Market), offers the best selection of films from Latin America (Mexico, Colombia, Peru, Chile, Argentina, Venezuela, Puerto Rico and others) and Spain, all of them of recent production, with attractive casting and urban stories that fit the taste of today's film lovers. Produced with the best standards in the industry, VeneMovies' films combine the most popular genres (action, drama, comedies, romance, etc.) with "behind the scenes" footage and coverage of events all across the United States and Latin America in an impacting on-air presence.

The channel, produced in the United States, includes an attractive promotional strategy based on the Latino and US festivities and national holidays.

"We are excited to partner with VeneMovies. The unique quality programming that this partnership provides really compliments the current Time Warner Cable channel line up," said Time Warner Cable Regional Programming Vice President Maureen Lane. "Time Warner Cable is the leader in Spanish-language programming, and with the addition on VeneMovies, we are proud to say we offer the most Spanish-language programming of all competitors in our market."

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Mega TV's Mega News 'Edicion Nocturna' is the 'First and Only Interactive News in Hispanic Television'

MIAMI, Nov. 18 /PRNewswire-HISPANIC PR WIRE/ --

What: Mega TV is proud to be the first and only Hispanic broadcaster to have a news show that gives the community and audience a voice in its content and reporting. "Edicion Nocturna," airs on Mega News and uses the Internet and new media platforms like Facebook, Twitter, and Skype to give audiences the opportunity to report live and be a part of the news.

How: Hosted by journalist Fernando Del Rincon, one of the most respected political analysts in Mexico and the United States, Mega News "Edicion Nocturna" uses Skype, a free Internet service, to allow the audience to participate via Webcam from anywhere around the world. Twitter and Facebook also play an important role in the way the audience can interact live with the news. Host Del Rincon reads the public's Tweets on the show as they are submitted.

Several audience interactions have already been successful. A Facebook user recently commented on the controversy of the video of child actors in Puerto Rico who were playing with weapons on Factor Del Rincon News' Facebook page, essentially turning this viewer into a Web news reporter. The video caused a legal investigation by the island's Government because they did not know if the weapons were real. Additionally, through the use of Skype, viewers spoke about the Maras and their possible relationship as role models that the children actors in Puerto Rico follow.

"This is a stepping stone for future generations of the media. I feel proud to be a pioneer and a channel of the people's voice," said journalist and TV host Fernando Del Rincon.

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Mobile Classified Ad Service Fulfills Mexican-American Entrepreneur's Dream

SAN FRANCISCO, Nov. 16 /PRNewswire-HISPANIC PR WIRE/ -- When iPling Inc.'s Anunciate al Instante! (Instant Classifieds!) mobile-phone-based classified advertising service launches in Mexico City this month, it will be the culmination of a dream for Manuel Monroy, a Mexican entrepreneur working in Silicon Valley. Monroy's vision is to provide simple yet revolutionary tools wherever mobile technology can be leveraged to connect and empower people.

Monroy explains - "With the world in the midst of a mobile revolution, emerging markets remain wide open for creative localized solutions. When we saw decades of stagnation in Mexico's classified industry we had to step in. Our vision is for iPling to host the largest second-hand and personals marketplace in the country."

Anunciate al Instante! uses text messages; it's available to everyone with a mobile phone. Initially it will work on Telcel, Mexico's dominant carrier, but Monroy is also talking to other carriers. Using Anunciate al Instante! is as simple as texting. Use Short Code 99123 to post ads to sell, barter, or rent goods and services, as well as post jobs, events, and personals ads or manage your account. Browse listings by texting keywords and categories. Messages (anonymized for safety) cost MXN1.50 (US$0.11), compared to MXN100-MXN400 for newspaper classifieds.

Anunciate al Instante! improves upon traditional classified ads because it's available anytime, anywhere. Location-aware, it ranks information according to distance. For example, if you need a handyman in the neighborhood or want to buy a TV without having to pay shipping, Anunciate al Instante! instantly connects you with people nearby.

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Mobile & Web Plays Seek US Hispanics

A host of new mobile and online ad initiatives - including those from Yahoo and the Orange Advertising Network - have just been launched with the intent of targeting the 46-million-strong US Hispanic market.

In building off its already-strong mobile homepage, Yahoo is making its Spanish-language counterpart, Mobile en Espanaol, available on more than 1,900 mobile device models. The site offers mobile search, Spanish US and global news, email and social networking connections, sports, local information, RSS feeds, weather, stocks and horoscopes. It also will be offering advertisers "a variety of mobile advertising opportunities and advertising formats."

In a separate effort, Orange Advertising Network - an ad sales house in Europe that is home to 20 Hispanic publishers - is making a similar play for the Hispanic ad market in the US and Latin America, from an online perspective. Its ad tools include site-specific placements, run of network, category affinities, customized branded entertainment and direct-response campaigns. Its network also includes the starMedia portal, Spil Games and El Mundo online, one of the biggest newspapers in Spain.

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Univision Becomes A Premier Spanish-Language Content Partner With Youtube

NEW YORK, NY, November 16, 2009 – Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, today announced that it is partnering with YouTubeÔ to make short-length and long-form Univision videos available on the YouTube.com website.

“This is a very exciting milestone, as it represents the first time that any Univision programming is available on the Web outside our own properties in both a short- and long-form format,” said Kevin Conroy, president of Univision Interactive Media, Inc. “This partnership uniquely extends our reach to our audience and solidifies our position as the leading Spanish-language video provider for U.S. Hispanics with unparalleled programming in all respects.”

“Clearly, Univision has established itself as a premier provider of Spanish-language television content here in the U.S.,” said Chris Maxcy, head of Content Partnerships at YouTube. “This deal is a big win for us and marks one of the most comprehensive partnerships for full-length programming signed to date. There is a huge demand to watch Spanish-language content on YouTube. With this new partnership, our community here in the U.S. can watch and enjoy both full-length and short-form programming from Univision’s three major networks on our platform.”

Univision, TeleFutura and Galavisión television programs will be featured and promoted throughout the YouTube.com website. Content will be updated to include relevant offerings as well as an extensive archive of library programs. In addition to top Univision shows, users will have access to Univision.com videos across key content categories, as well as unique footage from Univision celebrity interviews and special events such as next year’s “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Awards). Univision will also be using YouTube’s leading Content ID technology to more effectively track user engagement and monetize Univision content uploaded by YouTube users.

This partnership solidifies Univision Interactive Media’s leadership position as it provides premier advertisers with unique sponsorship opportunities, including new inventory for display ads. This further establishes Univision Interactive Media as the ideal vehicle for advertisers to connect with U.S. Hispanics anytime, anywhere.

About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

About YouTube
YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.

How Web-Savvy Are Online Seniors?

Seniors are no slouches when it comes to participating in a wide range of Web activity, according to data from the Cable & Telecommunications Association for Marketing (CTAM).

A majority of Internet users over the age of 65 used e-mail, shopped online, researched health information and news, and banked on the Web. In fact, seniors were more likely than any other age group to conduct e-commerce activities.

Boomer Internet users were likewise very active online, with 71% shopping on the Web, 39% visiting networking and community sites, and 30% regularly watching online video.

“The technology adoption behaviors of the younger generations is studied frequently and their impact on advertising and marketing is widely known.” said CTAM president and CEO Char Beales in a statement. But, he noted, “Boomers and Matures, who have significant purchasing power, are active online and more comfortable with technology than often reported.”

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Utilísima Arrives in the United States: A New TV Programming Option for the Hispanic Woman

MIAMI--(BUSINESS WIRE)--Utilísima, the cable television signal created specially for women and enjoying great success throughout Latin America, arrives in the United States. With an audience that exceeds 21 million homes in Latin America, Utilísima offers 24 hours of programming, focusing on the feminine market. The signal is already available to Hispanic women in the United States since it has just been included among the DISH Network channels.

Utilísima gathers in one single signal all the topics of interest to Latina women, including original content with more than 1,000 hours of programming. The programs are hosted by well-known Latin American presenters and international talent from Argentina, Puerto Rico, Colombia, Mexico, Venezuela, and Cuba, with specialists from the entire continent to be added over the next few months.

Created in Argentina more than a decade ago, Utilísima was the first signal with a 24-hour offering, dedicated to women’s topics. Part of the Fox International Channels group since 2007, Utilísima has registered a rapid and constant distribution growth in Latin America, Canada, Spain, New Zealand, and Australia and is now being delivered to Hispanic television audiences in the United States.

“We trust that Utilísima will have great success within the Spanish-speaking audience in the United States due to the variety of programming that includes all the topics that interest women, from decoration, cooking, beauty, health, and crafts to the latest trends for the adolescent public. All the genres within one single channel, 24 hours, every day,” commented Carlos Martinez, Executive VP and Managing Director of Fox Latin American Channels.

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CNN May Restore Journalistic Integrity with Departure of TV Anchor Lou Dobbs, According to Latino Policy Coalition

SACRAMENTO, Calif., Nov. 12 /PRNewswire-HISPANIC PR WIRE/ -- The Latino Policy Coalition (LPC) congratulates Presente.org along with the more than 40 local and regional civil rights organizations that have succeeded in their efforts to draw national attention to CNN Anchor Lou Dobbs' anti-immigrant news program, and thus ultimately end his slanted commentary show on CNN.

"In accepting Lou Dobbs' resignation, CNN may finally restore its journalistic integrity," said LPC Chair Jim Gonzalez.

Lou Dobbs' xenophobic statements fuel hate crimes incidents in Latino communities. Dobbs wrongly portrayed immigrants as criminals, job stealers, and disease carriers who unduly burden America's social welfare system.

"The ouster of Lou Dobbs from CNN reaffirms that what we witnessed with Justice Sonia Sotomayor's successful confirmation. Latinos in the U.S. are connecting with their political power and will not support racial profiling or discrimination, but instead, are invested in just treatment for all and sound immigration reform," Gonzalez concluded.

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Yahoo! lanza página principal móvil para el mercado hispano de los EE.UU.

Proporciona una experiencia que puede ser adaptada y personalizada a través de miles de dispositivos móviles

SUNNYVALE, California, 12 de noviembre /PRNewswire-HISPANIC PR WIRE/ -- Basándose en el éxito del lanzamiento de la página principal móvil más avanzada del mundo, Yahoo! presentó hoy Yahoo! Mobile en Español, una página principal móvil en idioma español que ha sido diseñada en base a las necesidades específicas de los consumidores hispanos de los EE.UU., brindando una experiencia de Internet móvil sumamente dinámica y logrando establecer un nuevo estándar de la industria.

Disponible a través de más de 1,900 modelos de aparatos móviles, Yahoo! Mobile en Español (http://espanol.yahoo.com) simplifica y optimiza la experiencia de Internet para los consumidores hispanos. Los usuarios pueden ahora reunir en un solo sitio su contenido y servicios favoritos de Internet para crear una experiencia móvil de importancia personal para ellos, manteniendo al alcance de sus manos todo lo que les interesa, y mejorando su capacidad de:
-- Descubrir el mundo a través de los resultados de Yahoo! Search, la galardonada herramienta móvil de búsqueda de Yahoo!, contenido editorialmente seleccionado, así como las noticias de EE.UU. y el resto del mundo presentadas en español, incluyendo la sección "América Latina", la cual ofrece noticias importantes de la región latinoamericana.
-- Mantenerse conectados mediante el acceso a su correo electrónico y las cuentas de redes sociales de los proveedores más populares de la Web, así como mensajería instantánea, libretas de contactos, y calendario.
-- Permanecer informados al poder reunir el contenido favorito de la Web -- deportes, noticias, información local, fuentes RSS, condiciones del tiempo, horóscopo y más -- y todo en un solo lugar.

"Con el lanzamiento de Yahoo! Mobile en Español, nos hemos enfocado en incrementar nuestro público entre los más de 46 millones de hispanos de los EE.UU.(1) al proporcionarles una experiencia móvil que es de importancia cultural y personal para ellos, logrando juntar su mundo particular con el mundo que les rodea", dijo Felipe Muñoz, principal director móvil de Yahoo! Hispanic Americas y Brasil. "Con el lanzamiento de nuestra nueva página principal en idioma español, hemos logrado posicionarnos muy bien como el centro de la vida en línea de la gente. Estamos llegando al mercado móvil hispano -- sumamente influyente y cada vez más móvil -- con una experiencia de Internet móvil muy dinámica y personalizada, independientemente del idioma que prefieran los usuarios", añadió Muñoz.
Yahoo! es una marca líder de la Web del Internet móvil en los EE.UU., llegando a más de 35 millones de usuarios únicos por mes(2). Durante los dos últimos años, el uso global de la página principal móvil de Yahoo! se ha triplicado(3). Parte de este crecimiento puede atribuirse al hecho de que Yahoo! continúa proporcionando experiencias móviles más innovadoras y atractivas a los entusiastas consumidores. El lanzamiento de hoy no es la excepción. De acuerdo con comScore, el uso de Internet entre los hispanos ha sobrepasado al de todos los otros grupos, y el 88% de los hispanos disfruta de contenido en sus teléfonos móviles(4). Los datos adicionales de la industria concluyen que los hispanos usan un número mayor de funciones en sus teléfonos móviles, incluyendo el acceso a Internet, y a tarifas más altas que otros subscriptores móviles.(5)
"A medida que las compañías se expanden para llegar a nuevos usuarios móviles alrededor del mundo, resulta cada vez más importante poder proporcionar experiencias móviles combinadas con un contenido valioso que pueda cumplir con las necesidades culturales y los intereses particulares de los usuarios", señaló Tuong Nguyen, principal analista de investigaciones de Gartner Research.
Yahoo! Mobile en Español les permitirá a los proveedores de productos llegar al público hispano de los EE.UU. con anuncios creados especialmente para ellos y a través de una variedad de oportunidades y formatos de publicidad móvil. Con algunos de los inventarios disponibles de la más alta calidad y un público sumamente dinámico, Yahoo! se ha enfocado en trabajar con las marcas del mercado permitiéndoles dirigirse al grupo demográfico que desean captar con el mensaje adecuado, en el lugar adecuado, y el momento adecuado.
La página principal móvil de Yahoo! está disponible en 31 países de Europa, Asia y el continente americano, incluyendo 17 países de Latinoamérica, 14 de los cuales lanzaron la página principal móvil el mes pasado. Para comenzar su experiencia móvil de Yahoo!, visite http://m.yahoo.com en su teléfono móvil. Para la página principal móvil de los hispanos de los EE.UU., visite http://espanol.yahoo.com en su teléfono móvil.

(1) Fuente: Datos de la División de la Población del Buró del Censo de los EE.UU., julio del 2008
(2) Fuente: comScore, agosto del 2009
(3) Datos internos de Yahoo! (agosto del 2007 - agosto del 2009)
(4) Fuente: Reporte de US Custom de comScore MobiLens, para el promedio de los 3 meses que finalizaron en agosto del 2009
(5) Fuente: eMarketer "Hispanos en línea: jóvenes, móviles y bilingües", junio del 2009

Acerca de Yahoo!
Yahoo! Inc. es una marca global líder de Internet y uno de los destinos de Internet de mayor tráfico en el mundo. Yahoo! es dónde millones de personas van a diario para ver lo que está pasando con las personas y las cosas que más les interesan. Yahoo! ayuda a los anunciantes a llegar al público con una proposición publicitaria singular y atractiva. Yahoo! tiene su sede en Sunnyvale, California. Para más información, visite http://pressroom.yahoo.com o el blog de la compañía, Yodel Anecdotal (http://yodel.yahoo.com).

Yahoo!, Yahoo! Mobile y Yodel Anecdotal son las marcas y/o marcas registradas de Yahoo! Inc. Todos los otros nombres son marcas y/o marcas registradas de sus respectivos dueños.

FUENTE Yahoo! en Espanol

ImpreMedia and AOL Latino Announce Alliance for Content Exchange

AOL Latino, http://www.aollatino.com, AOL’s leading bilingual portal for U.S. Hispanics, and impreMedia (http://www.impre.com), the nation’s No.1 Spanish-language online and print news publisher, announced an agreement to share content, in order to benefit Spanish speaking Internet users.

The agreement establishes that both companies, which are widely accepted by Latino cybernauts, will share content in two areas in particular: impreMedia, with an ample base of news coverage in the main cities with Hispanic presence in the United States, will provide news content to AOL Latino, which includes breaking news stories, analysis of the most recent local events and human interest stories, among others.

On the other hand, AOL Latino will provide its content in the lifestyle area, which includes fashion, beauty, family issues and others.

In order to channel this content exchange and put it to the user’s disposition in the easiest and most accessible way, impreMedia and AOL Latino will use their respective widgets for News and Life & Style content. That technological exchange will enrich the respective content platforms of both portals, in an attractive and comfortable way, for the enjoyment of Spanish speakers, who prefer to calm their thirst for up-to-date information via the Internet.

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Digital Out-of-Home Surges as Local Spend Shifts

Outdoor advertising is feeling the pinch of the recession like all other media, but the small subsegment of digital out-of-home is an up-and-comer.

The “Digital Out of Home: Hyperlocal and Hyper Growth?” report from BIA/Kelsey indicates that digital out-of-home spending will increase at a compound annual growth rate (CAGR) of 13.5% from 2009 to 2013, versus 1.4% for out-of-home.

According to BIA/Kelsey, the digital out-of-home space remains fragmented, with advertising complicated to plan and buy. Better integration will be required before scale is reached and growth really takes off.

Similar to BIA/Kelsey’s forecast of $2.2 billion, PQ Media and Veronis Suhler Stevenson expect alternative out-of-home, which includes digital video screens and digital billboards, to grow 9.1% to $2.65 billion this year.

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Online Ads Are Booming, if They’re Attached to a Video

News Web sites are starting to look a lot less like newspapers and a lot more like television.

CNN.com and ESPN.com are featuring video much more prominently on their home pages, often prompting visitors to press play before they begin to read. Even The Wall Street Journal has moved its video player front and center with a twice-a-day live newscast on WSJ.com.

A major reason is commercial. At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command.

The attention to video mirrors changes in how consumers are experiencing news. Major events — be it the presidential election or the death of Michael Jackson — bring a surge in video stream viewings by new users, and each time some of them stick around.

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Univision and Eventus Present 'La Embajada de la Republica Deportiva' (The Sports Republic's Embassy)

MIAMI, Nov. 10 /PRNewswire/ -- Univision Communications Inc., the leading Spanish-language media company in the country, and Eventus, the leading full-service Hispanic experiential marketing, sports and entertainment company, announced today the development of a traveling experiential extension to Univision's flagship sports show "Republica Deportiva" (Sports Republic) with "La Embajada de la Republica Deportiva" (The Sports Republic's Embassy) mobile tour. For over a decade, "Republica Deportiva," with its unique and highly successful format, has been a highly rated program that features unparalleled coverage of U.S. Hispanics' favorite sports. The year-round "La Embajada de la Republica Deportiva" will take "Republica Deportiva's" high-energy content on the road to major Hispanic festivals, sporting events, and "hot spots" across top U.S. markets.

"This live event franchise is part of Univision's commitment to connect our viewers with marketers' brands in creative and new off-air platforms," says Ted Zagat, senior vice president, Franchise Development & Strategic Partnerships, Univision Communications Inc. "We are thrilled to partner with Eventus to deliver the excitement of the 'Republica Deportiva' experience to our loyal viewers in local markets for the first time."

"La Embajada de la Republica Deportiva" mobile experience will feature a state-of-the-art modular unit housing a replica of the highly recognizable sports bar-themed "Republica Deportiva" set, which will be used for periodic live broadcasts, video walls, and feature sports memorabilia from Hispanic athletes. Additionally, the mobile experience will feature an outdoor complex with highly interactive activities in soccer, baseball, boxing and basketball along with photo-taking opportunities, special celebrity appearances and autograph sessions, and of course the appearance of members of the beloved cast of "Republica Deportiva," including Fernando Fiore, Rosana Franco and Felix Fernandez, as well as the show's emblematic "Las Senadoras" (The Senators).

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HBO, Harley-Davidson, Rite Aid, Arby's and Cheetos Use HipCricket's Hispanic Mobile Marketing Network to Most Effectively Reach the Hispanic Market

KIRKLAND, Wash. --(Business Wire)-- Working with mobile marketing leader HipCricket (News - Alert), major brands and retailers are uniquely and effectively reaching Hispanic customers through permission-based offers and advertisements sent to their mobile phones. As part of the only comprehensive Hispanic Mobile Marketing Network, HBO, Harley-Davidson, Rite Aid, Arby's, Cheetos and others are reaching a market that is overweighted with mobile phones, has a desire to interact with brands, and has buying power that is projected to exceed $1 trillion in 2010.

Since creating the network in 2008, HipCricket can point to significant successes seen by major brands and retailers, including: HBO PPV used HipCricket to drive awareness and purchases of the Mayweather-Marquez fight, and to generate opt-ins for its mobile VIP club. Consumers were asked to text "PELEA" ("FIGHT") to a shortcode for a chance to win a signed boxing glove and received an SMS message back inviting them to join the VIP club. An impressive 12.9 percent clicked through, and of them, nearly 70 percent opted into the club, giving HBO a valuable database for re-marketing purposes.

Rite Aid saw a significant increase in store traffic by providing coupon offers when consumers texted "MARCA" ("BRAND ") to a specific shortcode: a coupon for $3 off a purchase of $15 or more produced a 7.6 percent click-through rate; 2.5 percent clicked on an offer for a $25 gift card given to those who transferred their prescriptions to Rite Aid

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Garcia Research Hispanic Online Panel Reaches 10,000 Member Mark

BURBANK, Calif., Nov. 10 /PRNewswire/ -- Garcia Research is pleased to announce that we've surpassed 10,000 Hispanic online panel members last week, and the numbers are rapidly growing.

Launched in September of 2009, Cada Cabeza(TM) is the first Spanish dominant Hispanic online panel created by a research group that truly understands the cultural nuances of the Spanish dominant Hispanic population.

Cada Cabeza(TM) was born out of our own need to fulfill Spanish dominant Hispanic quotas online. After identifying that the rest of the research community was in need of the same demographic, Garcia Research sought to fulfill this need through the creation of Cada Cabeza(TM). The Cada Cabeza(TM) panel now provides high quality Spanish dominant Hispanic online sample that was at one point non-existent. Nobody else in the industry has as many un-acculturated Hispanics in their online databases as Garcia Research.

With our online team consisting of experienced panel managers, creative survey administrators, and a bi-lingual customer service panel hotline, our Hispanic panel promises to deliver the highest quality online data available.

Our proprietary phone-to-online recruitment method powered by the new fully-hosted, Software-as-a-Service telephony solution that combines CATI (Computer Assisted Telephone Interviewing) with predictive dialing, has aided us in becoming the largest Hispanic online panel. The facts speak for themselves; Cada Cabeza(TM) has over 10,000 members.

Cada Cabeza(TM) would like to thank all of our 10,000+ panelists and we look forward to hitting the 100,000 mark very soon!

So if you are looking for an online panel that delivers Spanish dominant and English dominant Hispanics, please contact us for your next Hispanic research project.


About Garcia Research:
Garcia Research Associates, Inc., now in its 19th year of operation, is a Hispanic owned and operated firm that specializes in researching the expanding Hispanic community. The firm has extensive experience in qualitative and quantitative research and has its own in-house data collection service, CATI programming and data processing, as well as in-house qualitative recruiting. They've recently leveraged their Hispanic market knowledge to launch Cada Cabeza(TM), a Hispanic online research panel.

Tech Awards Throws Spotlight on Nine Prize-Winning Companies

The turnout at TechAmerica San Diego’s annual awards ceremony this year was incredible.

More than 500 sponsors, honorees, guests, media and students filled the main event hall at the Hyatt Regency La Jolla at Aventine, which is no easy trick considering the room is about the size of a football field.

That made working the room challenging, though it’s safe to say just about all corners of the local tech scene turned out.

In the end, nine high-tech companies took away the grand prize in each category.

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Increased Technological Resources Available to Latino professionals & Hispanic Businesses

San Diego, CA - November 6, 2009 - The Latinos in Information Sciences and Technology Association (LISTA) and the Hispanic Chamber of E-Commerce (HISCEC) have joined forces in an effort to promote the successful adoption of increased technological platforms and online business strategies among Hispanic businesses.

LISTA and HISCEC seek to bring Hispanic technology professionals together to build a community conducive to networking and sharing best practices with an emphasis on progressing Hispanic business' use of technology. Their union ensures additional resources available for members of both associations. The ultimate goal of this alliance is to further assist in enabling the economic and professional success of the nation's largest and fastest growing minority group.

"One of the goals of the Hispanic Chamber of E-Commerce (HISCEC) is to partner with organizations that promote the use of technology and e-business tools in the Latino business community, LISTA has been successfully doing that over the last nine years" said Tayde Aburto, President of HISCEC "Strategic partnerships are fueling the growth of the Latino business community, we will work very closely with LISTA to provide a wide variety of resources to the Members of both organizations that will contribute to their growth and development. This alliance will foster sharing and collaboration among the Members that LISTA and HISCEC represent".

The HISCEC is an online Hispanic business association focused on promoting Hispanic businesses via the Internet and the use of e-business tools. The HISCEC facilitates transformation of small business to e-business, promotes e-commerce transactions, enables small businesses to interact more closely with customers and suppliers, allows higher degrees of specialization, provides access to national and international markets and promotes distance learning programs to educate its members. For more information about the HISCEC visit the website: www.hiscec.com.

Recent studies state that there will be 3.2 million Hispanic businesses generating $1 trillion in revenues by 2010 . Hispanic-owned firms continue to grow at higher rates than average and they are expected to have higher growth in revenue and labor force than non-Hispanic firms.

“Over the next 10 years, Hispanic businesses will constitute the largest segment of all of the U.S. businesses. Their rate of growth is projected to be almost three times that of overall U.S. firms. That is why we have come together, for our member businesses to understand the different technologies and applications which will help them be successful.” said Jose Marquez, National President of LISTA “In the upcoming year we will be offering hands-on workshops and seminars on e-commerce and online tools for Hispanic businesses throughout the country. We want to make sure that the Latino community meets tomorrow’s demands.”

LISTA is committed to supporting Latinos who work in the science, mathematics, information sciences, new media, telecommunications, and technology sector. Their mission is to educate, motivate, and encourage the use of technology for the empowerment of the Latino community in order to conquer the digital divide. LISTA brings various elements of technology under a central hub that provide its partners and members of the Latino community with the tools the need to succeed in a highly advanced and technological driven society.

About Latino in Information Sciences and Technology Association (LISTA)

LISTA (http://www.a-lista.org) promotes the utilization of the technology sectors for the empowerment of the Latino community. We are an organization that is committed to bringing various elements of Technology under one central hub to facilitate our partners, members and the community with the leverage and education they need to succeed in a highly advanced technologically driven society. You can follow us on http://www.twitter.com/Lista1/ and http://techlatino2030.blogspot.com/

About the Hispanic Chamber of E-Commerce (HISCEC)

The HISCEC is an online Hispanic business association focused on promoting Hispanic businesses via the Internet and the use of e-business tools. The HISCEC facilitates transformation of small business to e-business, promotes e-commerce transactions, enables small businesses to interact more closely with customers and suppliers, allows higher degrees of specialization, provides access to national and international markets and promotes distance learning programs to educate its members. For more information about the HISCEC visit the website: www.hiscec.com.

AP Launches Mobile News Network in Latin America, U.S.

NEW YORK The Associated Press is extending its AP Mobile News Network throughout the Americas.

AP Mobile America Latina offers Latin American news sources to consumers in two ways: AP Mobile en Espanol is available in the U.S. to those who want international, national and local news in Spanish. AP Mobile Latina is available to users throughout Latin America and presents regional, national and world news from AP and participating partners.

The launch coincides with Inter-American Press Association (IAPA) assembly in Buenos Aires, Argentina.

"AP Mobile en Espanol and AP Mobile America Latina will be regional options in all current AP Mobile outlets including the WAP site as well as the iPhone, Palm Pre, Android and Nokia client applications," Jane Seagrave, AP's senior vice president for global product development, said in a statement. She added that the service will soon be available on more handsets and carriers.

Among the partners providing regional news is RBS Group of Brazil.

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Orange Advertising Network Launches in the US and Latin America

NEW YORK, Nov. 6 /PRNewswire/ -- Orange Advertising Network, a leading advertising sales house in Europe, launches today in the US and Latin America to provide a complete portfolio of online marketing solutions.

With more than 20 top Hispanic premium publishers, a US/Latam audience of 21 million unique monthly users and a global reach of 343 million unique monthly users, the Orange Advertising Network offers advertisers in the Americas the ability to target audiences through a wide variety of tools such as site specific placements, run of network, category affinities, customized branded entertainment, direct response, and international solutions.

In addition to offering widespread reach, the Orange Advertising Network operates a transparent network to ensure advertisers have control over the sites where their brand is present. Partnerships with premium publishers ensure well targeted and carefully segmented placement and Orange’s experience in portals, content creation and social media brings a creative approach.

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Radio Ink Presents Forecast 2010

Forecast is Radio Ink's annual radio industry financial conference. This event gathers radio owners, CFOs, group executives, managers and Wall Street analysts to discuss conditions and predictions for the coming year. Forecast is the only conference of its kind in radio.

Participants will hear about trends and opportunities, and meet the trendsetters. Though the primary focus is on the numbers, this conference examines the information that drives the numbers.

For more information and to register

Internet Innovation Alliance Launches 'IIA en Espanol' on Website

WASHINGTON, Nov. 5 /PRNewswire-HISPANIC PR WIRE/ -- The Internet Innovation Alliance (IIA) today launched "IIA en Espanol," a section of the website designed to serve as a resource on important broadband and technology-related information for Spanish language communities. The content includes key studies and facts about broadband, developments with IIA Members and Ambassadors from the Hispanic community and news related to the Internet industry, all available in Spanish at http://www.internetinnovation.org/Spanish.

IIA, a broad-based coalition of business and non-profit organizations, aims to ensure that every American has access to broadband Internet and hopes to reach the more than 45 million Spanish-speaking Americans with information about the transformative benefits of broadband.

A blog authored by Rafael A. Fantauzzi, President and CEO of the National Puerto Rican Coalition, addresses the value of the new "IIA en Espanol" initiative and is featured on the new section of the website.

"The IIA's launch of a Spanish language technology hub reflects the coalition's strong commitment to helping every American understand the all-important broadband issue," said Fantauzzi. "Increased awareness about the benefits of this transformative technology is imperative in the Hispanic community. 'IIA en Espanol' allows Spanish-speaking visitors to learn about the opportunities that broadband technology holds for their children and for improving their own daily lives."

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Why we are not marketing to Hispanics effectively?

In 1955, Raul Cortez launched Channel 41 (KCOR-TV) in San Antonio, Texas and in 1962, SIN (Spanish International Network) was created by Emilio Nicolas Sr., Emilio Azcarraga Vidaurreta and other visionaries. Since then, Hispanic advertising has only been a matter of language and culture. Today, in the realm of the 2010 census, and with the level of information that we have access to -regarding Hispanic consumers- we know it is no longer only a matter of language and culture but also of many other things in between.

For the past three decades Hispanic advertising has mainly focused on talking to Spanish dominant or Spanish dependent Hispanics. Finally in the early 2000’s we have seen the launch of new media outlets trying to reach English or Bilingual speaking Hispanics. TV networks like Mun2, SiTV and LATV were launched, Latina became the authority among magazines trying to reach the more acculturated and English dominant Hispanic females and the Hurban radio format was born.

Unfortunately, few people in our industry understand that the market has changed and that it is not only about advertising to Hispanics in Spanish language but also in English or in both languages at times. Everyone talks about the importance of acculturation among Hispanics but very few understand what it really means, while others just like to say that we need to start looking beyond acculturation. Do they really understand what beyond acculturation stands for?

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7-Eleven to Launch One of the Nation`s Largest In-Store TV Networks

LOS ANGELES--(Business Wire)--
7-Eleven Inc., the world`s premier convenience retailer, has contracted with Digital Display Networks, Inc. to create one of the nation`s largest out-of-home digital networks in more than 6,200 7-Eleven stores throughout the United States and Canada.

Upon its full national deployment, 7-Eleven TV is expected to reach an estimated 190 million monthly viewers. Features of the in-store network will include around-the-clock programming with national and local entertainment news and weather, as well as exclusive content fit for convenience shoppers.

Other original content will consist of commercials advertising 7-Eleven`s signature, proprietary brands, in-store and out-of-store brands and special 7-Eleven promotions. Network programming will be divided into multiple day-parts to promote specific items at the time when they are most relevant to customers.

Two LCD high-definition TV monitors with directional audio, which reaches only those consumers positioned in front of monitors, are being installed in each store, with the complete network expected to be operational nationally by the fourth quarter of 2010. Digital Display Networks (www.ddninc.tv) is providing turn-key services, supervising installation, content production and advertising sales.

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Innovative Online Platform Opens Up to Serve as Bridge Between Attorneys and the Latino/Hispanic Community

Washington, DC (PRWEB) November 3, 2009 -- Lawz Marketing Services, Inc just opened an innovative bilingual online legal directory and resource platform that combines social/professional networking, lawyer referral exchange, community outreach and Hispanic marketing to connect Spanish speaking lawyers and law firms with Spanish speaking support to the US Latino community. The MyLatinoLawyer.com platform user-friendly, clear-cut design makes finding a Spanish-speaking lawyer fast and simple.

According to the Hispanic Pew Institute, the Latino population in the US accounts for more than 14% of the total population and it is projected to increase to 24% by the year 2050. According to comScore, a global leader in measuring the digital world and the preferred source of digital marketing intelligence, the US Latino online population reached a record 20.3 million in February 2009, an increase of 6% over the same period in 2008.

Despite figures above, many attorneys continue facing Hispanic marketing struggles; others give into the stereotype - which basically spreads the misconception that Latinos are not connected. Furthermore, the flood of "general market" online legal directories claiming to reach the Latino market makes choosing the right internet strategy even more difficult. As far as Hispanic Legal Marketing is concerned, online directories offer very little value to the Latino user and have very little focus says Hugo Lembert, VP of Marketing and Business Development for Lawz Marketing Services. It is virtually impossible to find a quality selection of experienced Bilingual Attorneys and Law firms.

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The Hispanic Market Is Set to Soar

Hispanic Americans continue to grow in number at a rate four times that of the general population, with the 2010 Census expected to show their total rising to nearly 50 million, from 38 million in 2000. And second-generation Hispanics are fast becoming the driver of the group's growth, with 88 percent of Hispanic children born in America, versus 61 percent of adults.

As a result, agencies that market to this segment are finding themselves in a strong position, armed with the skills and techniques to take on general assignments from big-name clients. Meanwhile, in a tight business environment, general agencies are starting to compete for work previously reserved for specialist shops.

Is an already competitive agency landscape set to become even more so?

"In the 2010 Census, we'll see confirmation of a shift from Hispanic consumers who are first generation, where Spanish is the dominant language, to second-generation, bilingual, bicultural consumers. It totally transforms how we market," says Cynthia McFarlane, chair of Publicis Groupe's Conill, a Latino agency. "These are consumers who are as influenced by American culture as the country of origin of their families. There is a new American culture forming, and these consumers are having a tremendous impact on mainstream America."

McDonald's, which sees higher brand loyalty among its Hispanic consumers, has added offerings like breakfast burritos to its national menu. In further evidence of the growing bilingual voice of Hispanic consumers, McDonald's runs ads with Spanish taglines in general-market media, and earlier this year used "Spanglish" in general-market advertising for the Quarter Pounder.

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Guias Local, Inc. Announces the Beta Launch of their Bilingual U.S. Local Search GuiasLocal.com

NewswireToday - /newswire/ - Orlando, FL, United States, 11/01/2009 - Guias Local, Inc. announced today the Beta launch of their bilingual U.S. local search GuiasLocal.

GuiasLocal.com offers more than 20 million searchable businesses in both Spanish and English. GuiasLocal.com takes aim at local search with 200 cities, making it the largest bilingual non-yellow page in the U.S.

During the Beta, GuiasLocal.com will allow users to demo El Paso TX, testing both the reach and search accuracy of the search. GuiasLocal.com will continue its enhancements in a future version offering additional fields such as menus, pricing, handicap accessibility, kid friendly, services offered, and more.

GuiasLocal.com offers affordable advertising for businesses from free business submissions to ads throughout the GuiasLocal.com network. This will give small and large businesses the opportunity to reach Hispanics, a $575 billion market still in its infancy.

According to the Roslow Research Group, most of the U.S. Hispanic market with dual language abilities demonstrated better ad recall, persuasion and communication when the ads were in Spanish. There is definitely a fast-growing opportunity for search marketers with the U.S. Hispanic and Latin American markets. But to really capitalize on the potential of this market segment, search marketers will need to carefully plan a strategy that will help reach Latinos, and that takes into account the complexities of multiple languages, nationalities, cultures, gender and age demographics, and acculturation levels to the United States.

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Despite Recession, Startup Hispanic Endeavors Grow

Tatiana Pages, a planner and one of five siblings from the Pages family that runs the Dominican Republic's top agency Pages BBDO, has opened her own New York agency along with Creative Director John Castrillion. The agency, Greencard Creative, is aimed at American Latinos.

Ms. Pages was at BBDO until early this year as a group planning director-Hispanic. She worked with U.S. and Latin American offices, and clients like Gallo and Campbell's, to identify U.S. Hispanic opportunities.

Coming from the media side, Halim Trujillo, who started Mindshare's multicultural unit after client-side jobs in Mexico, is opening Creacion, a Chicago agency looking for niches such as general-market agencies in need of Hispanic expertise and Mexican companies targeting the U.S. Hispanic market (creacionmarketing.com).

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DISCOVERY EN ESPAÑOL DELIVERS BEST OCTOBER IN NETWORK HISTORY

MIAMI – November 2, 2009 – Entering the 4th quarter of 2009, Discovery en Español (DSCE) obtains its best October on record among: HHs, P2+, A/M/W 18-49, and A/M/W 18-34.

The network’s sustained growth placed it in the #2 slot behind Galavision among: HHs (tie with ESPN D) P2+, adults and women 18-49. Some of the key programs in prime time driving the double digit growth among adults 18-49 (Oct. 08 vs. Oct '09) include:

Pesadilla animal: Fridays @ 10pm, +50%*
Destruido en segundos: Saturdays @ 9-10pm, +163%
Hora Extraordinaria: Saturdays @10pm, +44%
A Prueba de Todo: Sundays @ 8pm +66% *
Discovery Presenta: Sundays (La Ciencia del Gol, Silencio En Juarez, Lluvia De Tornados) @ 9-11pm +37%

Below are the actual percentage increases year to year by viewing category within prime time (7-11pm) from Monday-Sunday (#s in the 000s) for the month of October.

Demo Change 08 vs. 09

HHs +66% 29 vs. 48
P2+ +51% 47 vs. 71
A18-49 +47% 32 vs. 47
M18-49 +55% 20 vs. 31
W18-49 +42% 12 vs. 17
A18-34 +29% 21 vs. 27
M18-34 +21% 14 vs. 17
W18-34 +43% 07 vs. 10

"With a strong all around performance year-to-date, 2009 is shaping up to be one of the most successful years for Discovery en Español,” said Luis Silberwasser, Senior Vice President and General Manager of Discovery Networks U.S. Hispanic Group.

Source: NHIH, Live+SD, as dated
*Programs began week of 10/5/09

About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit www.discoveryenespanol.com.

comScore Acquires Latin American Web Measurement Company Certifica

Web measurement company comScore, has acquired Certifica, a similar web measurement company based in Latin America. ComScore says the acquisition will help buid its presence in Latin America. ComScore did not disclose the terms of the acquisition.

Based in Santiago, Chile, Certifica was founded in 2000 and publishes analytics and statistics on Internet usage in Latin America. The sites measured by Certifica will be available for inclusion (on an opt-in basis) in comScore’s Media Metrix 360 measurement product, which combines panel-based audience measurement data and Web site analytics data to provide a more comprehensive view of activity.

ComScore also acquired mobile analytics company M:Metrics in 2008 to broaden its measurement of the mobile web

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Case Study: Hispanics More Apt To Respond To Mobile

It’s no secret that younger consumers respond to mobile marketing much more than older consumers, but I came across an interesting case study that dove into the realm of socioeconomic and race-based demographics in regards to how they respond to mobile marketing.

Continental Airlines recently ran a marketing campaign aimed at the Hispanic-American demographic in which consumers could enter by texting a keyword to a short code or by clicking on a WAP link within an SMS alert from Univision and other various publishers. The contest let consumers enter to win a trip for two anywhere in the world — up to $2,500 worth of plane tickets — by submitting a video.

The airline ran ads on TV, on-line banners, search engine ads, out-of-home, radio and mobile — both SMS and WAP. After it was all said and done, the company found that their interactive ads (mobile and on-line) were more effective than their off-line ads by a long shot (not surprising) but, most interestingly, the mobile ads were five-to-ten times more effective than on-line advertising.

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