The Social Consumer B2C Case Studies and Roundtable

For more information, including registration, please click here to visit the event website.

Use promo code LATV for a discounted rate of $155.

Date: Thursday, November 12, 2009
Time: 8:00 a.m. - 1:00 p.m.
Location: The Graduate Center / CUNY; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195
Website: http://www.bdionline.com/socialconsumer.html

About the Event: It is no secret that social communications' impact on consumers is growing. It is now commonplace for both large and small B2C organizations to embrace social media and social networking to connect with consumers, strengthen brands, provide service, sell products, generate insights, and receive feedback from customers, partners, and employees. Social communications is now part of an integrated marketing and communications platform for most leading organizations. This conference will showcase the best case studies that demonstrate how leading brands use social communications to achieve tangible business goals.

We will cover the following questions:
What are the best examples of how brands integrate social communications into their marketing/communications platforms?
Why is the customer service function becoming social and how do you provide innovative customer service socially?
How do you make e-commerce social to increase sales?
What are the key success factors for building new communities with customers?
What are the best practices for partnering and leveraging established social networking sites such as Facebook, LinkedIn, Twitter and others?
How do leading brands measure and monitor their social communications channels?
What are the best technologies and products for measuring and monitoring social communications?
What are the best examples of how organizations capture, analyze and act on consumer insights derived from social communications channels?
How has social communications changed media relations and how do you provide content directly to communities of customers, partners and employees?
We have a very limited amount of sponsorship/speaking opportunities available. BDI also produces customized webinars for sponsors who want to engage communications and marketing leaders. For more information please contact Steve Etzler at setzler@bdionline.com or 212-765-8045. Follow us on twitter at www.twitter.com/bdionline.

For more information, including registration, please click here to visit the event website. Use promo code LATV for a discounted rate of $155.

Levelup.com Selected as Content Partner for Yahoo! Mexico

LA JOLLA, Calif., Oct. 29 /PRNewswire/ -- Busca Corp. and Yahoo! Mexico
announced today that Levelup.com (www.levelup.com) is providing video game
content to Yahoo! Mexico's front page. As part of the agreement, Yahoo! Mexico
will produce a special Levelup app that users can add to their "My Favorites"
on the Front page. This will provide Yahoo! Mexico users easy access to the
latest news feeds and information from Levelup.com.

"The addition of Levelup.com's content will enrich the Yahoo! Mexico homepage
and provide our users with a direct link to information on anything related to
games- from gaming technology, reviews and news to game previews and videos,"
said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. "Our
association with Levelup.com is also in line with Yahoo!'s Open Strategy,
which seeks to mesh the Yahoo! experience with the best online content and
services."

"This association with Yahoo! Mexico further cements Levelup.com's leadership
in the gaming industry," said Busca Corp President, Ramon Toledo. "We are
confident that this endeavor will provide Busca Corp. and Levelup.com with
further brand recognition and growth in both traffic and ad revenues."

Levelup.com's technology and platform rivals that of their European and U.S.
counterparts and is continually being improved upon. Therefore, Yahoo! users
will benefit from this best-in-class offering available to personalize their
Yahoo! experience. The company now joins the ranks of Facebook and MySpace in
the Yahoo! content offering.

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Popular Mega-Series 'Gabriel' Coming to DVD

MIAMI, Oct. 28 /PRNewswire-HISPANIC PR WIRE/ -- Spanish Broadcasting System (SBS) (Nasdaq: SBSA) and Echo Bridge Home Entertainment have entered into a distribution agreement to release the mega-series that captivated audiences worldwide, "Gabriel Amor Immortal," on DVD on Tuesday, February 9, 2010 at a suggested retail price of $29.99. This exclusive box-set will include all the episodes of the series, along with behind the scenes footage, deleted scenes including the famous love scene between Chayanne and Angelica Celaya that was too hot to show on television, and music videos featuring songs by Chayanne, and Jose Luis "El Puma" Rodriguez.

Nominated for 8 Suncoast Regional Emmy(R) Awards and produced by Megafilms and DirecTV Mas, "Gabriel" is the first scripted dramatic Megaseries filmed in high-definition with 3-D animation and special effects. The cast includes some of Spanish-language's most renowned actors such as: Chayanne, Angelica Celaya, Jose Luis "El Puma" Rodriguez, Laura Ferretti, Sebastian Ligarde, Julian Gil, Mirta Renee, Laura Zerra, Freddy Viquez, Juan David Ferrer, Alvaro Ruiz, Marcos Miranda, Camila Banus and the young singing sensation, Alexia.

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Bad Campaign Worse than None at All

Online marketers had better not be negligent. Good creative makes a successful campaign, but data from Dynamic Logic suggests that the worst-performing campaigns can actually negatively affect brand metrics.

The bottom 20% of online ad campaigns reduced opinions among Internet users exposed to the ads across the board. And purchase intent was pushed down the most by a bad campaign—by 4.1 percentage points.

Top-performing campaigns, by contrast, boosted online ad awareness, message association and aided brand awareness by more than 8 percentage points each.

“When it comes to digital advertising, a lot of time is spent choosing Web sites, ad sizes, formats, targeting and other factors,” said Ken Mallon, Dynamic Logic’s SVP of custom solutions, in a statement. “However, not enough time is spent producing and testing high quality ads.”

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Ayuda For The Arts Celebrates “A Fashionable Taste Of New York” With Celebrity Chefs, Raising Funds For Future Artists

New York, NY, October 20, 2009 - AYUDA for the Arts presents “A Fashionable Taste of New York” an evening of food, fashion and fun. The celebrity-filled event features culinary creations from dozens of New York area’s finest restaurants and top chefs preparing signature dishes.

“A Fashionable Taste of New York” will take place at the Prince George Ballroom, 15 E. 27th St. on Monday, November 9th from 6:00 p.m. – 9:30 p.m.

Proceeds from the evening’s event will go toward scholarships and programs to help creative students from our urban communities develop their artistic potential, enabling them to make significant contributions to our society through the arts.

James Taratunio, President and Co-Founder of AYUDA for the Arts stated, “We are proud to provide assistance so promising artists can fulfill their educational pursuits. “A Fashionable Taste of New York” not only allows us to serve our mission, but also have a great time while helping others.”

At the event, AYUDA for the Arts will honor Tina Ramirez, Founder of Ballet Hispanico; Award-winning celebrity chef Art Smith; and Kent Tritle, Master Conductor/Professor and Organist with the New York Philharmonic with a Guiding Star award for their contributions to the arts and humanitarian efforts.

Good Day New York’s Mike Woods and Ines Rosales will MC the program, with celebrity chefs from the Food Network and The Next Iron Chef preparing their favorite dishes. Priceless auction items and thousands of dollars worth of raffle prizes will be available. Artwork and fashion designs created by former scholarship recipients will also be on display and available for purchase. In a rare appearance, renowned artist Billi Kid will create a signature piece live at the event that will be auctioned immediately following its completion.

The Alliance for Young Urban Design and the Arts (AYUDA for the Arts) is a non-profit organization dedicated to helping the creative young minds from our urban neighborhoods.

For advanced discount tickets and more information, please visit www.ayudaforthearts.org.

Contact: Lili Santiago-Silva, Events Consultant 914.751.5741 or lsilvamanager@gmail.com

AYUDA for the Arts

"Empowering the Creative Minds of the Future"

542 East 79th Street, Suite 2C, New York, NY 10075

Univision, Flock Team Up on Spanish-Language Social Browser

Spanish-language media company Univision Interactive Media teamed up with social Web browser Flock on a customizable, Spanish-language version of Flock 2.5.

The Univision version of Flock 2.5 connects users to Spanish-language content, as well as their email and social-networking and media sites, and it features drag-and-drop functionality enabling easy sharing of photos, videos, text and more to friends' profiles on Twitter, Facebook, MySpace or other social-media sites in the browser's People Sidebar.

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Univision Interactive Media And Flock Announce The First Exclusive Version Of Spanish-Language Social Web Browser

Redwood City, Calif. and New York, N.Y. – October 27, 2009 — Flock, the social web browser, today announced its partnership with Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. This new, free and highly customizable version of Flock is available for download at http://flock.univision.com in either Spanish or English. The Univision.com edition will be the first offering of Flock 2.5 to be available in Spanish.

“Our U.S. Hispanic audience will now be able to stay connected to their favorite Spanish-language content and all of their friends using a secure social web browser,” said Kevin Conroy, president of Univision Interactive Media, Inc. “We’re very excited about the unique user experience we’ve developed in partnership with Flock, and we look forward to continuing to deliver the best possible Web experience for our users.”

This free and highly customized social media browser connects users to the most extensive source of Spanish-language content, while keeping them linked to their email and the most popular social networking and media sites. Simple drag-and-drop functionality enables easy sharing of photos, videos, text and more to a friend’s profile on Twitter, Facebook, MySpace or other social media sites in Flock’s People Sidebar. Through the FlockCast feature, users can also ‘broadcast’ their public actions to multiple locations at once.

The exclusive Univision.com edition of Flock includes access to news, entertainment and sports feeds, as well as a default Univision.com homepage tab and search capability. The custom social media browser also features “favorite” bookmarks, media streams of popular Univision.com videos and photos, and persistent links to other areas of Univision.com.

There are more than 22 million Hispanics online today and the Spanish-language online market growth will continue to outpace the English-language market growth into the foreseeable future.1 In third quarter 2009, there were nine million global visits to the homepages of Univision.com's social media properties: Mi Página, forums, and chat.2 More than 40 percent of Hispanics who are active social networkers visit social media sites such as Facebook and Twitter on a daily basis.3

“Univision.com is a leading provider of online Spanish-language content in the United States,” said Shawn Hardin, CEO of Flock. “Flock is excited to expand its offering to serve the preferences of the Hispanic community in the United States, and Univision.com is the ideal partner to team up with to deliver an experience that combines good friends and great content.”

The browser can be downloaded at http://flock.univision.com.

1 Simmons NCS/NHCS Spring 2009 Full Year, Population Adults 18+ (Apr08 – June09); “Online” defined as online computer services, do you use – yes
2 Univision.com Worldwide Traffic Analytics, MRC Accredited, 3Q 2009
3 2008 Forrester Custom Research, Based on Hispanic Adults who visit social networking sites

About Flock
Flock delivers the only browser designed to enhance the active online social user’s experience and liberate them from the complexities of managing multiple social networks, web mail, media, news feeds and blogs. With Flock, they can instantly discover, enjoy and share the relationships and content they are passionate about. For the second year in a row, Flock was nominated for the 2009 Webby Award for social networking (which it won in 2008). Flock has also received the SXSW 2008 Community Award, was listed #6 in PC World’s 100 Best Products of 2008 and received the 2008 Eddy Award. Flock was founded in 2005. Flock is free to download and use at http://www.flock.com.

About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates the Univision Network, the most--watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

Americans Want Brands that Inform

The top characteristic US consumers want from brands they like is to improve their knowledge—and the least desirable one is for a brand to “only be visible in store”—according to the “Global Web Index” from Lightspeed Research.

Helping consumers keep up to date on topics that were important to them was also key, followed by being entertaining, becoming part of a daily routine, and informing consumers about the product and the company. Consumers were relatively uninterested in brands that tried to act like their friends.

Unsurprisingly in a difficult economy, consumers said the most relevant thing a brand could do for them was offer discounts. That topped various social and creative efforts such as online communities and brand-created video or TV programs.

Word-of-mouth was the No. 1 purchase driver according to the surveyed consumers. Face-to-face recommendations had significantly more weight with respondents than TV ads, advice from online friends, e-mails or Websites.

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McCann Launches McCann MIA, New Gateway Hub To Latin America

McCann MIA a new Miami-based company specializing in the Latin American market is being launched by McCann Worldgroup, one of the world's largest marketing communications organizations. The new venture is a center of proprietary research on emerging Latin American trends and their implications, offering cross-discipline communications expertise to marketers interested in entering or developing their business in Latin America.

McCann MIA, headed by General Manager, Martin Ortells, opens with a staff of 20 employees and Latin America responsibility for three multinational accounts, General Motors, MasterCard and Sony Ericsson.

"We are thrilled with this new initiative. It creates a true center of excellence that offers unrivaled consumer and business insights that will help companies succeed in the dynamic Latin American marketplace," said John J. Dooner, CEO McCann Worldgroup.

"McCann MIA is a truly integrated organization that will allow clients the opportunity to engage Latin American consumers in a mutually beneficial relationship with a brand or product," said Luca Lindner, Latin American & Caribbean Regional Director for McCann Worldgroup.

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Time Warner Launches First Hispanic On-Demand Channel

Univision and Time Warner Cable are partnering to launch a new video-on-demand service for Spanish-language content, called Lo Mejor On Demand ("The Best On Demand").

Lo Mejor offers Time Warner Digital Cable customers a range of free programming drawn from Univision and its sister cable networks TeleFutura and Galavision. The launch of LMOD comes six months after Time Warner and Univision announced the renewal of their partnership.

The new free video-on-demand service was launched with some fanfare in Times Square with live public broadcasts of popular Univision shows, including Despierta America ("Wake-Up America"), Escandalo TV ("Scandal TV," which Univision translates as "Showbiz TV") and El Gordo y La Flaca ("The Fat Guy and the Skinny Girl," which Univision translates as "The Scoop and the Skinny").

Time Warner Digital Cable subscribers will also be able to get popular telenovelas, talk shows, news and sports programming, including "Cristina," "Sabado Gigante," "Republica Deportiva" and "Nuestra Belleza Latina."

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Hispanic Online Ad Spend Stays Positive

Hispanic ad spending is down in all media but online and out-of-home, according to Myers Publishing.

The “Jack Myers Media Business Report” put Spanish-language online ad spending up 2% in 2009, while total Hispanic ad spending is forecast to drop 11.2%. A slight rebound is projected for 2010, with 2.3% growth.

Network TV, which accounts for nearly one-half of the Hispanic ad spend, will be down 5.5% for the year.

Myers Publishing predicts Spanish-language advertising will not reach its 2008 peak of $4.25 billion again until 2012, although its share of total US advertising continues to increase.

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Spain's Prisa acquires 12 pct of V-me Hispanic network

MADRID (AFP) - Spanish media giant Prisa has reached a deal to acquire 12 percent of the US Hispanic television network V-me Media Inc as part of North American expansion plans, it announced Tuesday.

Prisa did not reveal the cost of the deal, which it said "provides for the future takeover" of V-me, the fourth largest U.S. television network targeting the Hispanic marketplace.

"This operation, a first for a Spanish media company in the United States, is part of Prisa expansion plans in North America, and demonstrates its commitment to the audiovisual sector as a strategic area of growth," a statement said.

"Prisa is the perfect partner for V-me," the statement quoted V-me chairman Carmen DiRienzo as saying.

The deal "offers great opportunities to develop new programmes and channels, both domestically and internationally, and to expand and develop brands through Prisa's radio, publishing and broadcast assets."

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Facebook signs Latin American advertising sales deal

Facebook has signed an agreement under which Fox Networks will become its representative to sell advertising in Latin America, including Brazil. The agreement took effect in October, according to a statement issued by the two companies. Fox Networks will sell different formats of advertising on every page of the social network. The agreement also includes disclosure of Facebook on the pay-TV channels of the Fox group and will open possibilities for marketing actions on multi-platforms. .Fox Networks maintains sales offices in 33 markets, including Miami, Mexico, Buenos Aires, Sao Paulo and Santiago.

U.S. Hispanic Advertising Spending by Media, 2008 - 2010: New Myers Report

Hispanic language advertising expenditures are forecast to decline 11.2 percent in 2009 and will rebound slightly with 2.3 percent growth in 2010 according to a new report prepared by Jack Myers Media Business Report. Network television accounts for nearly 50 percent of all Spanish language advertising and, along with online media, it has been the least impacted by the negative trends impacting the advertising industry. In this week's report Jack Myers Media Business Report subscribers are being provided with the industry's only detailed insights on 2009 and 2010 Spanish language advertising expenditures in network television, radio, newspapers, magazines, online and out-of-home.

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Univision Interactive Media Launches New And Enhanced Community Toolbar

San Mateo, Calif., and New York, NY - October 19, 2009 – Conduit^®, the company enabling Web publishers to distribute their offerings directly and indirectly through its global network of publishers, and Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, today announced the launch of the Univision.com Barra (Univision Toolbar), powered by Conduit. This powerful application gives users a simple, personalized conduit to take their favorite Univision.com content with them wherever they browse. It also offers access to social media tools and popular content from across the Web with one click.

“Launching premiere affinity products like the Univision.com Barra enables us to create a direct, always-on connection with our audience,” said Kevin Conroy, president of Univision Interactive Media. “Our new community toolbar is a powerful product that allows us to easily deliver relevant, personalized content to our audience in their browsers and on their desktops.”

“Univision.com has added a powerful, localized retention tool to its Marketing Toolkit for its multi-lingual audience. Through this conduit, community members now have easy access to programming, breaking news and social media updates that will bring them back to Univision.com much more often,” said Adam Boyden, president of Conduit.

Available free of charge, the Univision.com Barra installs in seconds on Internet Explorer, Firefox and Safari on Windows, Linux or Mac and allows users to directly access their favorite Univision.com content, including news, gossip and soccer. Univision.com’s social networking service Mi Página (My Page) can be accessed from the toolbar at the click of a button. In addition, the Univision.com Barra features email notification, weather alerts, access to Web search, as well as radio and videos from top Univision programming and beyond.

Users will automatically receive the latest enhancements, as well as ongoing Univision.com alerts and exclusive offerings. The Univision.com Barra is available for free at http://barra.univision.com.

About Conduit^®

Conduit enables web publishers to distribute their offerings directly and through its global network of more than 200,000 publishers and their 60 million users. Conduit is the inventor of the SaaS platform that allows web publishers to create and distribute their content and products on a custom community toolbar using all the leading operating systems and Internet browsers including Internet Explorer, Firefox and Safari. The free, powerful Conduit platform has earned the prestigious TRUSTe Trusted Download certification. With the Conduit Open™ initiative, launched in 2009, Conduit is creating new distribution opportunities by simplifying the sharing of content and applications via community toolbars across the World Wide Web. The platform has been adopted by major brands such as Fox News, Habbo, iWin, Major League Baseball, NHL teams, Softonic, TechCrunch, and Travelocity, as well as thousands of small and medium organizations in 120 countries around the globe. If you want to Conduit Your Site, visit: www.conduit.com.

About Univision Interactive Media, Inc.

Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net

The SPACECONNECTION Opens Latin America Office in Mexico

NORTH HOLLYWOOD, Calif., Oct. 12 /PRNewswire-HISPANIC PR WIRE/ --The SPACECONNECTION, Inc., a leading provider of Satellite transmission services, recently inaugurated a new office in Mexico City, Mexico. The new office builds on SPACECONNECTION's presence in the Americas.

SPACECONNECTION's Mexico City office was opened in response to Latin America's growing demand for content transmission services and draws on the company's successful track record of sourcing satellite capacity globally. SPACECONNECTION's Latin America team will complement SPACECONNECTION Canada and U.S. teams, working collaboratively under the direction of SPACECONNECTION's US headquarters. Orlando Skelton, VP of Sales, spearheaded the founding of the Mexico City office and is overseeing Latin America sales initiatives.

"As part of our ongoing expansion, SPACECONNECTION is pleased to open its latest office in Mexico City. The strategic location of the Latin America office allows us to better serve our growing Latin America customer base," said Jonathan Crawford, President and CEO, SPACECONNECTION. "We look forward to serving customers in the region, providing a local voice, and to the new opportunities this presents."

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Mobile revolution helps Hispanics

The Hispanic Institute and Mobile Future recently released an in-depth report on mobile broadband's impact on the Hispanic community. The study, Hispanic Broadband Access: Making the Most of the Mobile, Connected Future, outlines developing opportunities made possible by Hispanic Americans' adoption of mobile technology.

Today, Hispanics are second only to African-Americans in their use of mobile broadband, accounting for more minutes used and a higher percentage of mobile device ownership compared to the general public. As a Hispanic-American, I am proud our community is leading the way in wireless adoption, and I'm excited to see how this adoption can be applied to bolster the community as a whole — from entrepreneurial opportunities and health care to education and law enforcement.

Mobile technology has evolved and expanded exponentially over the past 25 years. Applications and services offered today were conceived at an incredible rate in order to meet consumers' continued demand for real-time communications solutions. The Hispanic community has embraced the mobility, efficiency and speed of mobile technology. In fact, more than half of America's Hispanic population uses mobile Internet, a significant proportion compared to other ethnic groups. And in 2008, Hispanics outpaced the general population (42 percent to 35 percent) in accessing and downloading digital media — including music, video, movies, television programs, video games and podcasts. These aren't just dry statistics. As the report advocates, this development offers a new platform to reach a growing population in our country.

The comprehensive study illustrates how advancements in wireless broadband are democratizing both educational and entrepreneurial opportunities by connecting students to additional resources and mobile education tools and connecting small-business owners to suppliers and customers — freeing entrepreneurs to grow and run their business where they choose. The report also outlines important medical advances in remote monitoring and telemedicine, allowing patients to track everything from blood sugar and fitness levels to medication. As a veteran officer for the Houston Police Department, I would add to the list the remarkable impact wireless has had on law enforcement and first responders.

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Brazilian Digital-Advertising Shops to Reach $500 Million in Revenue by 2010

The Brazilian Association of Digital Agencies (ABRADI) just finished its first survey, designed to measure the growth of digital agencies in the country. Brazil owns, by far, the largest digital market in Latin America.

The study revealed there are 2,275 digital agencies in Brazil that today gather up an income of $412 million, not counting media-buying investments. As in the U.S., there's a long tail of small digital agencies. Breaking it down, 63.3% of these agencies' annual revenue is below $650,000; 25.5% is between $650,000 and $2.7 million, and only 10% surpass $2.7 million. César Paz, president of ABRADI, said it is expected that total revenue will exceed $500 million by 2010.

Mr. Paz also leads one of the strongest digital agencies of Brazil, AG2. Among the most visible ones are Aegis Group's AgenciaClick, TV1, FBiz and Publicis' Tribal. Additionally, iThink and WPP's Wunderman and Energy are among the ones that have shown fastest growth in the past few years.

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Veranda Content on ImpreMedia.com

Veranda Entertainment and ImpreMedia, a U.S. Hispanic online and print news publisher, have announced an agreement that will make available for free a catalog of films that can be watched online.

Latin films from Veranda Entertainment’s catalogue can be viewed at impre.com through an ad-supported platform. Powered by Veranda’s online video-on-demand portal, Butaca.tv, the programming presents the largest collection of Latin films ever made available online and in digital quality. All the content will be easily accessed online for free through any computer or internet-enabled television without any registration or software downloads.

“Users will now have access to content that has been not easily available in the past; rights holders will develop a new revenue source; and our publishing partners get new content for their audience and new revenue streams from their online portals,” said Randal Green, COO of Veranda Entertainment.

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IAB to take part in LatinVision Convergence 2009 Digital & Social Media Conference, Oct. 14, in New York

Join the leaders of the IAB Hispanic Committee as they "Make the Case for Hispanic." AOL Advertising, Terra Networks, Vidal and Ford Motors will present case studies that showcase successful campaigns. This one-day event is a place to share and enhance a broader knowledge of industry's best practices to transform businesses and to better meet the demands of an increasingly mobile, fragmented and elusive target audience. For more information visit www.latinvision.com/conference.

Citibank Launches Citi Mobile(R) En Espanol

NEW YORK, Oct. 8 /PRNewswire/ -- Hispanic consumers now have even more options when it comes to their everyday banking. Citibank has just launched Citi Mobile en Espanol to enable customers who prefer to bank in Spanish to do so from their smartphones. The Spanish-language service lets customers manage their accounts, pay bills, locate Citibank branches and more - all from the convenience of their cell phones. Citibank is the first major U.S. bank to offer mobile banking in Spanish.

"Citi Mobile en Espanol offers our Spanish speaking customers the ability to bank anywhere, anytime on their smartphones," said Liza Landsman, Executive Vice President, North America Internet & Mobile, Citi. "With Hispanic customers making up almost one-quarter of our customer base, the service makes banking even easier for this important and growing audience." Hispanics are among the most active mobile Web users in the United States. According to a recent independent report on Wireless Internet Use from Pew Research, nearly one-half of English-speaking Hispanic consumers reported accessing the Internet via a handheld device in 2009.(i) Of these consumers, about 29 percent reported going online "on a typical day" through a mobile device.(ii) Citi Mobile en Espanol mirrors the functionality of the English-language Citi Mobile for Smartphones. It is accessed via the same convenient URL as the English version, http://www.citi.com/, from any mobile device. Using Citi Mobile en Espanol, users of web-enabled mobile devices including BlackBerry® smartphones, Palm® devices and iPhone(TM) devices can easily do all of the following in Spanish: -- View Citi account balances and account activity -- Pay bills and set up recurring payments -- Make transfers between Citi accounts -- Locate Citi branches and ATMs -- Connect to Customer Service Citi Mobile en Espanol provides easy navigation on virtually any recent device that has a mobile browser and an internet connection. And signing in is easy -- customers enter the same personal User ID and password they would use on their home computer.

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Convincing Your Company to Go Digital

There is a primary reason why most brands are not yet taking advantage of the full benefits from digital and social media. It is because senior leadership does not completely understand the value proposition. In this article we’re going to illustrate how a marketer from a major organization packaged and positioned a digital marketing proposal to their leadership team. Not only did it cause a significant budget shift to digital, the digital marketing plan generated results that satisfied the entire organization. Here’s the process they followed:

Assemble the right team

The first step this “digital evangelist” took was pulling together a core account service team consisting of business and marketing strategists fluent in all advertising and marketing service programming areas. This is the role our group plays with its clients and it has proven necessary to ensure that the digital strategy integrates seamlessly into the overall business and marketing objectives. The integration unit was able to ensure that the best suited Brand Builders, Digital Strategists and Technologists were identified and informed properly. Most importantly, this team was put in charge of holding all partners accountable for their contributions to the plan.

Utilize technologists to build the plan

Another game changing move executed by this marketer was having technologists at the planning table. The technologists helped the brand team establish realistic success metrics and define potential otherwise unimaginable. Nobody understands the technological capability better than the digital pioneers and they can show a marketer if their objectives are aimed too high or not high enough.

Once the team understood its true potential with digital, it was able to establish reality based goals and work from a position of great strength. This also allowed the agency and technology partners to be on the same page with each other. Everyone realized what was needed for their parts to be successful which increased overall performance and measurement capabilities.

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Yahoo! En Espanol Reveals the Most POPular Searches for September

MIAMI, Oct. 8 /PRNewswire-HISPANIC PR WIRE/ -- Yahoo! En Espanol today announced it's most popular Searches on Yahoo! Pop for the month ending September 30 (http://espanol.pop.yahoo.com/pop/09-2009/). Yahoo! Pop allows users to access the site and stay in touch with what's hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category.

The Most Popular Searches in Yahoo! Pop for September include:

Top 10 Overall Searches:
1. Twin Towers
2. Tsunami
3. Sandra Bullock
4. Vida Guerra
5. Qualifiers 2010
6. Olga Tanon
7. Whitney Houston
8. Perez Hilton
9. Gaby Espino
10. Megan Fox

Tragedies, present and past, captured the interest of Yahoo! En Espanol users this month. The eighth anniversary of the September 11 terrorist attacks in New York City no doubt propelled users to look for stories and information on the World Trade Center's Twin Towers. The catastrophic tsunami that struck Samoa on September 29 following an 8.0 magnitude earthquake also topped the list at No. 2; the event left a confirmed 143 people dead and six missing in Samoa.

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GolTV Delivers More Exclusive 2010 FIFA World Cup Coverage of CONCACAF and UEFA Qualifier Matches

MIAMI--(BUSINESS WIRE)--GolTV, the only live bilingual channel delivering 24/7 soccer coverage, will telecast exclusive coverage of CONCACAF and UEFA 2010 FIFA World Cup qualifying matches on Oct. 10 and 14. The all-soccer network will deliver live coverage of Costa Rica vs. Trinidad & Tobago as Costa Rica attempts to strengthen its ranking to secure one of three automatic berths awarded to CONCACAF teams in the 2010 FIFA World Cup in South Africa.

In addition, GolTV will cover FIFA’s top-ranked national teams from Italy and Germany as they take on Cyprus and Finland, respectively, in their final matches of the UEFA group round qualification stage. Italy and Germany are currently holding on to first place in their qualification groups. The top team in each of nine UEFA groups is automatically awarded a berth in South Africa, and the second place team goes onto a playoff round of competition to battle for the four remaining berths.

The all-soccer network will also present a new episode of 2010 Report on Oct. 11 and 14. 2010 Report captures the most spectacular goals and plays of the 2010 FIFA World Cup Qualifiers and features in-depth analysis from GolTV’s panel of soccer experts.

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The Return of Israel Vazquez Against Angel Priolo To Air Live in The United States on Fox Sports en Espanol

LOS ANGELES, Oct. 8 /PRNewswire-HISPANIC PR WIRE/ -- United States boxing fans wishing to see the return of two-time world champion and boxing superstar Israel "Magnifico" Vazquez this Saturday night, October 10, have their wishes granted, as Golden Boy Promotions will team up with Fox Sports en Espanol for the exclusive live United States broadcast of Vazquez' bout against Angel Priolo at the Nokia Theatre LA Live.

The Fox Sports en Espanol telecast, which includes Vazquez vs. Priolo, as well as the co-featured bouts of Carlos Molina vs. Caesar Holguin and Luis Grajeda vs. Juan Carlos Diaz, will air live in the United States at 7 PM PT (10 PM ET). The evening of boxing will be produced and distributed by the HBO Plus service in Latin America beginning at 7 PM local time (10 PM ET).

"There was a high demand from fight fans here in the United States to see the return of Israel Vazquez and we're happy that we were able to make this deal with Fox Sports en Espanol to give fans what they want," said Oscar de la Hoya, President of Golden Boy Promotions. "This is a great night of fights and now boxing fans in the U.S. will get the chance to see them."

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AXE Power of Leather Contest Offers Latin Rock Band Chance of a Lifetime

CHICAGO, Oct. 6 /PRNewswire-HISPANIC PR WIRE/ -- Rockeros across the country dream of living the rockstar life -- performing in front of screaming fans, on stage with bright lights and at sold-out shows. Now, AXE, the leader in men's grooming, is teaming up with Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, to give one band the chance to play a LIVE set at this year's official Latin GRAMMY(R) After Party on November 5 in Las Vegas.

AXE Instinct, a new leather-scented fragrance inspired by the essence of rock 'n' roll is inviting aspiring bands to enter the Power of Leather Contest by uploading a video performance of an original song at Univison.com, keyword: AXE. The winning band will rock out in Las Vegas with an all-expense -paid trip for up to five people, tickets to the 10th Annual Latin GRAMMY(R) Awards, and a LIVE performance spot at the official Latin GRAMMY(R) After Party.

Experience the Power of Leather
To Enter:
-- Rock bands with up to five members are invited to upload their videos now through Sunday, October 11 at Univision.com, keyword: AXE. (Videos should not exceed five minutes in length.)

Judging Process:
-- A panel of judges will review and score all submissions based on the originality, personality, creativity and enthusiasm, amongst other factors, shown in the video.
-- The five (5) finalists who receive the highest scores will be announced on Univision.com on Monday, October 12.

Finalist Voting:
-- Between Monday, October 12, and Sunday, October 25, fans will have the chance to vote for their favorite bands.

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General Mills Invites Creative Home Cooks to Share 'La Receta De Mi Cocina'

MINNEAPOLIS, Oct. 5 /PRNewswire-HISPANIC PR WIRE/ -- Remember those delicious aromas that greeted you whenever you entered abuela's kitchen, as a youngster? Perhaps some of her wonderful traditional recipes have been handed down to you and are now your family's all-time favorites. Or maybe you've created your own version of a favorite Latin American dish. General Mills, one of the world's leading food companies, invites creative Latina cooks to share some of those very special recipes by participating in an exciting new online cooking contest: La Receta De Mi Cocina (My Kitchen's Recipe).

"La Receta De Mi Cocina is a contest that celebrates creativity and tradition in the kitchen," said Ursula Mejia-Melgar, editor of Que Rica Vida, General Mills' popular Spanish-language lifestyle magazine and website. "The winning recipes will not necessarily be complex or time consuming; more likely, they will be modernized versions of much-loved traditional dishes, redesigned for the busy Latina mom who loves to cook. Recipes can range from main courses and side dishes to desserts, with each entry using at least one of Que Rica Vida's 14 priority brands, plus additional ingredients and serving ideas."

The 14 QRV priority brands include Cheerios, Honey Nut Cheerios, Bisquick, Yoplait, Cinnamon Toast Crunch, Green Giant, Hamburger Helper, Pillsbury Toaster Strudel, Nature Valley, Progresso, Tostino's Pizza Rolls, Fiber One, GoGurt and Lucky Charms.

Three grand finalists will be selected at the conclusion of the contest, which ends Jan. 31, 2010. One of the final three will be named Grand Prize Winner by a panel of professionals from General Mills' iconic Betty Crocker Kitchens. The lucky winner will receive a complete dining room makeover including a new dining room table, dining chairs and area rug, plus an elegant set of china and silverware for eight. In addition, the Grand Prize winner will receive a trip to General Mills headquarters in Minneapolis, where they will receive a personal tour of the famous Betty Crocker Kitchens, and its Cocina Hispana, in the company of Executive Chef Adriana Amione. The second and third finalists will each be awarded checks for $500.

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Latinas using social networking sites to share experiences

Rebecca Aguilar, a former television reporter, grew increasingly frustrated as she sat in her Dallas kitchen last summer watching the confirmation hearings for the first Latina Supreme Court justice.
Aguilar watched senator after senator grill Judge Sonia Sotomayor about her 2001 remark that she hoped "a wise Latina woman with the richness of her experiences would more often than not reach a better conclusion than a white male."

Since when, Aguilar thought, is being a "wise Latina" a bad thing? She decided to start Wise Latinas Linked, a social networking group on Facebook, to portray "wise Latinas" as role models.

In two months, the group has grown to nearly 1,700 members. It has become an online plaza where Latinas nationwide, and a few from Canada and Mexico, gather to network, share experiences, trade job information, plug community events and professional efforts, and seek advice on everything from getting a divorce to obtaining a mortgage.

"I thought of it as a place where women who feel that they do not have a voice can find their voice," says Aguilar, 51, a TV journalist for 28 years who is now a freelance reporter and video producer.

Latino activists and scholars say the site can help fill a void for Hispanic women who feel disenfranchised by language, education and economic barriers. It is one of a handful of sites for Latinas to network.

"We need more," says Veronica Rivera, legislative staff attorney for the Mexican American Legal Defense & Educational Fund. "The reason this particular site is so active is that there is a lack of networking going on among Latinas."

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New Spanish Language Time and Temperature - Weatherline, Inc.

ST. LOUIS--(BUSINESS WIRE)--Weatherline, Inc., the largest private provider of weather information by phone, headquartered in St. Louis, MO, is bringing the Hispanic market their own Time and Temperature announcement in Spanish.

This unique service offers advertisers ... a new way to catch the attention of Hispanic consumers ... that's as close as the phone in their hand.

Richard Friedman, President of Weatherline, Inc., says, "It’s time to bring new blood and new ideas into the game. Advertisers are always seeking new ways to attract customers. This is different, hits home – and is attractively affordable. We’re looking to help both the Hispanic advertiser and consumer."

El Paso Electric is one of the first in the country with a Spanish language Time and Temperature system at 915-842-8900. Henry Quintana, P.R. Manager of El Paso Electric says this about the system, "The Spanish language time and temperature product offered by Weatherline, Inc. provides an important and helpful service to our Spanish-speaking customers. Offering this community service has helped strengthen our commitment to community relations."

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Brazil Online Advertising Brief

Marketers in Brazil have consistently increased their online advertising in an effort to target the country’s 44.2 million Internet users, a number eMarketer predicts will reach 64.6 million by 2013.

Based on Projeto Inter-Meios 2008 data, IAB Brasil estimates BRL987.1 million ($536.8 million) will be spent on online advertising in 2009, about 30% more than in 2008.

However, sources vary on their estimates of the online ad space for 2009. GroupM comes in at the low end, at $380 million, while PricewaterhouseCoopers (PwC) and ZenithOptimedia come in higher, at $449 million and $456 million, respectively.

There is one common trend among all projections: growth in 2009. Projeto Inter-Meios predicted 18.1% growth over 2008, and GroupM estimated a 15.0% increase. ZenithOptimedia predicted the most dramatic jump, of 95.0% over last year.

While Internet advertising growth outpaces that of nearly all other media for 2009, at 4% it remains a mere fraction of total advertising spending in Brazil. Traditional media dominates, with TV holding on to a solid 60.1% of ad spending in 2009, according to Projeto Inter-Meios.

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Social Site Users Depend on Their Networks

Social networking is one of the most important activities—online and offline—among US social network users, based on results of Beresford Research’s “Use of Online Social Networks” white paper.

Among online activities, only e-mail was more popular than social networking. Chatting and even Web browsing ranked lower.

When asked to compare online social networking with several offline activities, social network users only found going out with friends more important. That put social networking ahead of real-life activities such as playing games, reading, watching TV and playing sports.

Beresford reported that posting photos was the top social networking activity, with 81% of respondents taking part, followed by responding to the posts of others and posting their own thoughts or activities. One-quarter linked to a company, product or service on a social network, and, notably, 38% reported clicking on paid advertisements.

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Two-Thirds of Americans Object to Online Tracking

ABOUT two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley.

The professors say they believe the study, scheduled for release on Wednesday, is the first independent, nationally representative telephone survey on behavioral advertising.

The topic may be technical, but it has become a hot political issue. Privacy advocates are telling Congress and the Federal Trade Commission that tracking of online activities by Web sites and advertisers has gone too far, and the lawmakers seem to be listening. Representative Rick Boucher, Democrat of Virginia, wrote in an article for The Hill last week that he planned to introduce privacy legislation. And David Vladeck, head of consumer protection for the F.T.C., has signaled that he will examine data privacy issues closely.

Marketers are arguing that advertising supports free online content. Major advertising trade groups proposed in July some measures that they hoped would fend off regulation, like a clear notice to consumers when they were being tracked.
The data in this area, however, has been largely limited to company-financed research or Internet-based research, which survey experts say they believe is not representative of all Americans. So the study — among the first independent surveys to examine this issue — has attracted widespread interest.

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