NEW YORK, September 29, 2009 - On Sept 30th, ShowBizCafe Media will extend its premium movie content to television in a partnership with V-me, the 4th largest Spanish language television network in the US. En Pantalla, the first-ever weekly series on Spanish broadcast TV fully dedicated to film, will devote itself to reporting the latest movie news in Hollywood and Latin America, providing film reviews on US and international films and interviewing filmmakers and actors who are the newsmakers of the moment, amongst other elements.
En Pantalla, airing every Wednesday at 9P (EST) is hosted by Jack Rico, founder and editor-in-chief of ShowBizCafe.com, the first Spanish language website devoted to movies for U.S. Hispanics. Prior to launching his multimedia company, Rico was part of Univision?s NY morning news team. ?En Pantalla arrives at a great time when Hispanic movie spending and interest for film content is at an all time high. One of the most staggering statistics is Hispanic?s over-indexing in movie going attendance and DVD consumption the last several years,? says Rico. ?It also helps that Latin American talent is being recognized internationally. This makes it all the more timely and significant to have a dedicated program hosted by ShowBizCafe.com on television.?
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With the television partnership in place, ShowBizCafe.com now has a 360 degree approach in reaching over 15 million Hispanic movie consumers via online, magazine, radio, mobile and television. ShowBizCafe.com is an ideal movie destination for consumers and industry types alike.
'En Pantalla' is a weekly taped show recorded every Monday at the V-me Studios in Manhattan, New York. The show will air several times, as well as online, on ShowBizCafe.com and vmetv.com. Our official sponsor is Orville Redenbacher. To see ?En Pantalla? on V-me go to vmetv.com/estaciones (http://www.vmetv.com/estaciones)
About ShowBizCafe.com
ShowBizCafe Media is an owned and operated Hispanic company based out of New York City. Its multimedia online film website, ShowBizCafe.com, is the premiere Spanish language film website in the US. Among the media outlets it contributes to are People En Espa?ol magazine, Univision Radio?s syndicated morning program ?The Luis Jimenez Radio Show? and now V-Me?s En Pantalla.
Marketing to Latinos Conference Series
LatinVision Media News
Wednesday, September 30, 2009
Online’s Slice of Ad Spending Grows Worldwide
Web ad growth to reach double digits in 2010
Online ad spending forecasts from GroupM put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.
The “Interaction 2009” report predicts 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.
The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. GroupM predicts that share will increase to 14.6% in 201.
Read full article
Online ad spending forecasts from GroupM put digital spending at 17% of total US ad spending in 2010, up from 15.4% this year and 13.9% in 2008.
The “Interaction 2009” report predicts 4% growth in US online ad spending in 2009, to $22.77 billion. Growth will ramp up to 7% next year. Worldwide, online spending is expected to climb 9% in 2009, returning to double-digit growth in 2010.
The rise in worldwide spending to $58.17 billion this year will mean online takes 13.2% of total ad dollars. GroupM predicts that share will increase to 14.6% in 201.
Read full article
Tuesday, September 29, 2009
Daisy Fuentes Headlines American Latino TV Season Launch This Weekend
NEW YORK, Sept. 29 /PRNewswire-HISPANIC PR WIRE/ -- American Latino Syndication, a wholly-owned division of Los Angeles-based LATV Networks, announced today that American Latino TV and LatiNation, the nationally syndicated half-hour television weeklies, will debut new seasons of their long-running shows in a record number of cities beginning this weekend, October 3 - 4.
"With Daisy Fuentes hosting and co-executive producing American Latino, this year looks like it could be our best ever," said David Morales, LATV Vice President and Executive Producer of the programs. "We built a brand new set, upgraded our graphics package and transitioned to a multi-camera look while staying focused on delivering the quality stories about exceptional American Latinos that our viewers have grown to expect."
American Latino's record 8th season will premiere in an all-time high of 106 markets, representing over 92 % of Hispanic homes and 80 million total TV homes. LatiNation, in its 6th season, will be seen in an all-time high of 92 markets, reaching over 88 % of Hispanic homes and 68 million total homes. Both shows target the rapidly growing English speaking U.S.-born Hispanic market.
"Despite an incredibly challenging distribution environment in which infomercials and other paid programming became our biggest competitor, we rose to the challenge and delivered the most successful year in the history of these shows in terms of number of affiliates," said Jeff Stern, Director of Distribution for American Latino Syndication and LATV.
Read full article
"With Daisy Fuentes hosting and co-executive producing American Latino, this year looks like it could be our best ever," said David Morales, LATV Vice President and Executive Producer of the programs. "We built a brand new set, upgraded our graphics package and transitioned to a multi-camera look while staying focused on delivering the quality stories about exceptional American Latinos that our viewers have grown to expect."
American Latino's record 8th season will premiere in an all-time high of 106 markets, representing over 92 % of Hispanic homes and 80 million total TV homes. LatiNation, in its 6th season, will be seen in an all-time high of 92 markets, reaching over 88 % of Hispanic homes and 68 million total homes. Both shows target the rapidly growing English speaking U.S.-born Hispanic market.
"Despite an incredibly challenging distribution environment in which infomercials and other paid programming became our biggest competitor, we rose to the challenge and delivered the most successful year in the history of these shows in terms of number of affiliates," said Jeff Stern, Director of Distribution for American Latino Syndication and LATV.
Read full article
Monday, September 28, 2009
Degree Men and Soccer United Marketing Enter Long-Term Partnership Inclusive of the Mexican National Team and Major League Soccer Properties
GREENWICH, Conn., Sept. 28 /PRNewswire/ -- Degree Men announced today it has entered into a multi-year partnership with Soccer United Marketing (SUM), the preeminent soccer business company in North America, making Degree Men the Official Antiperspirant/Deodorant of the Mexican National Team (MNT) and Major League Soccer (MLS). The partnership will kick off on Tuesday, September 29 with the Degree Te Reto skills challenge hosted by Felix Fernandez, former star of the national team and co-host of Univision's sports program "Republica Deportiva", and continues with various festivities and on-site activation surrounding the Mexican National Team's tour game on Wednesday, September 30 at the Cotton Bowl in Dallas, TX. Each event will be an exciting opportunity for fans to celebrate the game and let them know that whatever challenge they may be facing, Degree Men won't let them down.
"We are thrilled to be part of this first-ever sponsorship opportunity with Soccer United Marketing. This is a step forward in our efforts to connect more closely with the Hispanic community and provide men the protection they need whether they are enjoying a friendly neighborhood game or simply watching their favorite soccer team from the stands, without having to worry about sweat and odor," said Jay Mathew, Marketing Director, Degree Men. "The Always Take on the Challenge campaign is a truly integrated program that will allow soccer fans nationwide the opportunity to meet their favorite athletes and win tickets to highly coveted soccer games, as well as other great Degree Men branded prizes."
In addition to the partnership with SUM, Degree Men has signed an endorsement deal with Mexican National Team superstar, Andres Guardado. The agreement with Deportivo de La Coruna midfielder Guardado will feature him as the spokesperson for Degree Men.
Read full article
"We are thrilled to be part of this first-ever sponsorship opportunity with Soccer United Marketing. This is a step forward in our efforts to connect more closely with the Hispanic community and provide men the protection they need whether they are enjoying a friendly neighborhood game or simply watching their favorite soccer team from the stands, without having to worry about sweat and odor," said Jay Mathew, Marketing Director, Degree Men. "The Always Take on the Challenge campaign is a truly integrated program that will allow soccer fans nationwide the opportunity to meet their favorite athletes and win tickets to highly coveted soccer games, as well as other great Degree Men branded prizes."
In addition to the partnership with SUM, Degree Men has signed an endorsement deal with Mexican National Team superstar, Andres Guardado. The agreement with Deportivo de La Coruna midfielder Guardado will feature him as the spokesperson for Degree Men.
Read full article
Friday, September 25, 2009
Americans Increase Use of Online and Radio News Sources; Daily Newspaper and Television Use Drops
HOPKINS, Minn., Sept. 24 /PRNewswire/ -- According to a new study, Americans are increasingly turning to online and radio sources for news and information, while relying less on daily newspapers and television. In the second year of a media use and credibility survey conducted by Opinion Research Corporation and sponsored by ARAnet, daily newspaper usage dropped 4.1 percent and television usage dropped 3.6 percent, while radio usage increased 2.9 percent and online usage increased 1.9 percent. Credibility ratings for nearly all types of media rose slightly from a year ago.
The national study of 1,000 adults measured the percentage of news and information Americans receive from various media sources each month. Consumers reported getting 31 percent of their news and information from television, and 19.4 percent from both radio and daily newspapers.
The media use rankings of the survey, conducted by phone September 10-13, 2009, were:
•Television: 31.1 percent (down from 34.7 percent a year ago)
•Daily newspaper: 19.4 percent (down from 23.5 percent)
•Radio: 19.4 percent (up from 16.5 percent)
•Online: 14.6 percent (up from 12.7 percent)
•Weekly community papers: 4.4 percent (down from 5.1 percent)
•Free shopper newspapers: 2.9 percent (up from 2.2 percent)
•Magazines: 2.1 percent (up from 1.6 percent)
The survey also measured media use among specific demographic groups. A trend to watch is the increased use of online sources for news and information among the college educated, Hispanics and people making more than $100,000 per year, compared to the general population. And, of course, the younger the respondent, the more likely they are to rely on online sources.
Read full article
The national study of 1,000 adults measured the percentage of news and information Americans receive from various media sources each month. Consumers reported getting 31 percent of their news and information from television, and 19.4 percent from both radio and daily newspapers.
The media use rankings of the survey, conducted by phone September 10-13, 2009, were:
•Television: 31.1 percent (down from 34.7 percent a year ago)
•Daily newspaper: 19.4 percent (down from 23.5 percent)
•Radio: 19.4 percent (up from 16.5 percent)
•Online: 14.6 percent (up from 12.7 percent)
•Weekly community papers: 4.4 percent (down from 5.1 percent)
•Free shopper newspapers: 2.9 percent (up from 2.2 percent)
•Magazines: 2.1 percent (up from 1.6 percent)
The survey also measured media use among specific demographic groups. A trend to watch is the increased use of online sources for news and information among the college educated, Hispanics and people making more than $100,000 per year, compared to the general population. And, of course, the younger the respondent, the more likely they are to rely on online sources.
Read full article
Thursday, September 24, 2009
Hispanic Marketing: Speak Culture, Not Spanish
With a category as fluid as social media it’s tough enough to craft an overall strategy. But finding specific customer segments and understanding their behavior may be a discipline whose time has come. One new research study, for example, has found that Hispanics are a complex and frequent user group that will require a closer look when it comes to social media.
“Marketers tend to be short-sighted when marketing to Hispanics, especially when social media is concerned,” says Katherine O'Hara co-founded S3, a New Jersey-based marketing agency. “The term ‘Hispanic’ covers people who live on different continents and different countries. They may share a language but they don’t all share the same culture. So marketing to Hispanics is not about speaking Spanish it’s about speaking culture.”
• A good example of that, says O’Hara (nee Machado) can be found in what she has discovered in the culture of social networks. Traditionally, Hispanics have relied on the original concept of “social networks” to gain trusted information. This draw to family and friends for sharing information and seeking guidance makes Hispanics natural players in the new consumer-driven social media arena. Hispanics influence, and are influenced, through peers more than their general market counterparts.
Social networks also offer a means to communicate with family and friends with whom they are geographically separated. S3 participated in a 2009 study by the Captura Group which examined data from the Florida State University Center for Hispanic Marketing Communication with the support of DMS Research. Their national online sample examined nearly 2,500 people that were equally divided among the following cultural groups: Hispanics who prefer English, Hispanics who prefer Spanish, Non-Hispanic Whites, African Americans and Asians in the United States. Among the findings:
Read full article
“Marketers tend to be short-sighted when marketing to Hispanics, especially when social media is concerned,” says Katherine O'Hara co-founded S3, a New Jersey-based marketing agency. “The term ‘Hispanic’ covers people who live on different continents and different countries. They may share a language but they don’t all share the same culture. So marketing to Hispanics is not about speaking Spanish it’s about speaking culture.”
• A good example of that, says O’Hara (nee Machado) can be found in what she has discovered in the culture of social networks. Traditionally, Hispanics have relied on the original concept of “social networks” to gain trusted information. This draw to family and friends for sharing information and seeking guidance makes Hispanics natural players in the new consumer-driven social media arena. Hispanics influence, and are influenced, through peers more than their general market counterparts.
Social networks also offer a means to communicate with family and friends with whom they are geographically separated. S3 participated in a 2009 study by the Captura Group which examined data from the Florida State University Center for Hispanic Marketing Communication with the support of DMS Research. Their national online sample examined nearly 2,500 people that were equally divided among the following cultural groups: Hispanics who prefer English, Hispanics who prefer Spanish, Non-Hispanic Whites, African Americans and Asians in the United States. Among the findings:
Read full article
Wednesday, September 23, 2009
Mobile Ad Spending to Gain Momentum
Despite the rising number of mobile users and their increasingly sophisticated habits and mobile devices, advertising and marketing dollars flowing to mobile lag behind consumer usage of the channel. But long-term growth trends are positive. Spending on mobile advertising is set to increase rapidly over the next five years.
eMarketer estimates that mobile ad spending, including messaging-based formats, will reach $416 million in 2009, increasing to $1.56 billion by 2013.
“As an emerging advertising channel, mobile will continue to see lofty growth rates through 2013,” said Noah Elkin, eMarketer senior analyst and author of the new report, “Mobile Advertising and Marketing: Change Is in the Air.” “Mobile will grow considerably more quickly than online ad spending as a whole, more in line with emerging online formats such as digital video.”
Like many research firms have done in the past year, eMarketer has revised downward its projections for mobile advertising in the US to account for the realities of the global economic downturn. But based on extensive interviews with marketers and agency executives, the overall long-term outlook for mobile remains optimistic.
Read full article
eMarketer estimates that mobile ad spending, including messaging-based formats, will reach $416 million in 2009, increasing to $1.56 billion by 2013.
“As an emerging advertising channel, mobile will continue to see lofty growth rates through 2013,” said Noah Elkin, eMarketer senior analyst and author of the new report, “Mobile Advertising and Marketing: Change Is in the Air.” “Mobile will grow considerably more quickly than online ad spending as a whole, more in line with emerging online formats such as digital video.”
Like many research firms have done in the past year, eMarketer has revised downward its projections for mobile advertising in the US to account for the realities of the global economic downturn. But based on extensive interviews with marketers and agency executives, the overall long-term outlook for mobile remains optimistic.
Read full article
Aqua Media Direct, Inc. Introduces Hispanic Media Channel
LOS ANGELES, Sept. 23 /PRNewswire/ -- Aqua Media Direct, Inc., www.aquamediadirect.com, a premiere online display media company that specializes in connecting advertisers to their target audiences, introduced today a Hispanic Media Channel of websites for the company's transparent Aqua Premium product.
During the month of August, Aqua Media Direct signed National Sales Representation agreements with 105 Hispanic web sites including Desinformado.com, MetroLatinoUSA.com and BabySpotLatino.com.
These websites run the gamut of interests and services from parenting, education, and business, to technology, entertainment, and daily news stories.
The Hispanic Media Channel has 10,128,761 US monthly impressions and 2,150,829 US monthly unique visitors. The Hispanic Media Channel sites are transparent and all linked to the company's new Aqua Premium adserver.
"We're introducing our Hispanic Media Channel because this audience is a growing economic force in the US and many of our advertisers have requested this channel," says Aqua Media Direct CEO, Tom Doyle, adding, "that it is a high value audience, it fits Aqua's criteria for selecting premium channels."
Aqua Premium is a fully transparent collection of 1,716 sites available to advertisers by channel and employs a modern and sophisticated adserver that can serve any type of rich media and is open to site participation by invitation only.
The company has introduced ten new media channels for the Aqua Premium product in the last seven months, including Teens, Travel, Women, Men, and Young Adults, Pets, Sports, Auto, Green, Music & Hispanic.
The company has a trio of distinctive products: True Site Representation - 200 major client websites with endemic audiences and customizable features; Aqua Premium - 1,716 websites featuring full transparency and available by channel (includes Teens, Travel, Men, Women, Young Adults, Pets, Sports, Auto, Green, Music & Hispanic); and Aqua Performance - has 1000's of websites classified by content and features a robust adserver that drives user responses and ROI.
Aqua Media Direct, Inc. is based in Los Angeles with offices in San Francisco, New York, and New Jersey.
SOURCE Aqua Media Direct, Inc.
During the month of August, Aqua Media Direct signed National Sales Representation agreements with 105 Hispanic web sites including Desinformado.com, MetroLatinoUSA.com and BabySpotLatino.com.
These websites run the gamut of interests and services from parenting, education, and business, to technology, entertainment, and daily news stories.
The Hispanic Media Channel has 10,128,761 US monthly impressions and 2,150,829 US monthly unique visitors. The Hispanic Media Channel sites are transparent and all linked to the company's new Aqua Premium adserver.
"We're introducing our Hispanic Media Channel because this audience is a growing economic force in the US and many of our advertisers have requested this channel," says Aqua Media Direct CEO, Tom Doyle, adding, "that it is a high value audience, it fits Aqua's criteria for selecting premium channels."
Aqua Premium is a fully transparent collection of 1,716 sites available to advertisers by channel and employs a modern and sophisticated adserver that can serve any type of rich media and is open to site participation by invitation only.
The company has introduced ten new media channels for the Aqua Premium product in the last seven months, including Teens, Travel, Women, Men, and Young Adults, Pets, Sports, Auto, Green, Music & Hispanic.
The company has a trio of distinctive products: True Site Representation - 200 major client websites with endemic audiences and customizable features; Aqua Premium - 1,716 websites featuring full transparency and available by channel (includes Teens, Travel, Men, Women, Young Adults, Pets, Sports, Auto, Green, Music & Hispanic); and Aqua Performance - has 1000's of websites classified by content and features a robust adserver that drives user responses and ROI.
Aqua Media Direct, Inc. is based in Los Angeles with offices in San Francisco, New York, and New Jersey.
SOURCE Aqua Media Direct, Inc.
¡Una Celebración de Cine en Español! VeneMovies On Demand Premiering with Avail-TVN
LOS ANGELES--(BUSINESS WIRE)--Avail-TVN®, the largest independent digital media services company in North America, today announced a long-term, industry-wide video-on-demand services deal with VeneMovies, a SOMOSTV 24 hour, commercial free channel that serves the U.S. Hispanic market with top quality Spanish-language content.
“With Latinos in the US spending approximately $19.7 billion on entertainment in 2008 and overall Latino purchasing power expected to hit $1 trillion by 2010, there is a great opportunity to serve the growing demand for quality Spanish-language entertainment,” said Jim Riley, Chief Revenue Officer at Avail-TVN. “Working with VeneMovies On Demand is an important step in building our Spanish-language content offering and delivering a rich and entertaining VOD experience for Latino audiences.”
“VeneMovies” features the best films, brightest stars and biggest box-office hits geared towards Latinos and offered free on demand to the consumer. Coinciding with Hispanic Heritage Month (September 15th – October 15th), some of the titles being offered this September include:
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“With Latinos in the US spending approximately $19.7 billion on entertainment in 2008 and overall Latino purchasing power expected to hit $1 trillion by 2010, there is a great opportunity to serve the growing demand for quality Spanish-language entertainment,” said Jim Riley, Chief Revenue Officer at Avail-TVN. “Working with VeneMovies On Demand is an important step in building our Spanish-language content offering and delivering a rich and entertaining VOD experience for Latino audiences.”
“VeneMovies” features the best films, brightest stars and biggest box-office hits geared towards Latinos and offered free on demand to the consumer. Coinciding with Hispanic Heritage Month (September 15th – October 15th), some of the titles being offered this September include:
Read full article
Tuesday, September 22, 2009
Kingsford Launches ESPN Deportes Campaign
September 21, 2009: ESPN Deportes and Kingsford are introducing Reune al equipo en casa, a new campaign modeled after the "Tailgate at Home" general-market campaign. The new Spanish-language effort aligns Kingsford with ESPN Deportes' radio and TV soccer coverage, and makes ESPN Deportes Kingsford's exclusive local marketing partner in key Hispanic markets. OMD put the multiplatform deal together.
"This program extends our reach with our core Hispanic male target not only in traditional media outlets such as TV, radio and print, but also on-line and in-store during a time when retailers are starting to pull back on charcoal inventories," said Jennifer Reiner, multicultural team lead, specialty division at Kingsford parent Clorox. "Our data indicates, there is an opportunity to extend the grilling season in Hispanic markets to drive incremental sales and profits for our retail partners."
Read full article
"This program extends our reach with our core Hispanic male target not only in traditional media outlets such as TV, radio and print, but also on-line and in-store during a time when retailers are starting to pull back on charcoal inventories," said Jennifer Reiner, multicultural team lead, specialty division at Kingsford parent Clorox. "Our data indicates, there is an opportunity to extend the grilling season in Hispanic markets to drive incremental sales and profits for our retail partners."
Read full article
Web Ad Spend Set to Surge
NEW YORK With big contributions from search and mobile, combined with continuing shifts in spending away from traditional ad channels by marketers, WPP's GroupM is projecting that global Internet spending will surge 11 percent next year to almost $65 billion and account for nearly 15 percent of all measured media. By comparison, global spending in the sector this year will garner a 13 percent share of measured media.
GroupM issued the findings today in a new report entitled, Interaction. The study covers 36 countries and shows digital advertising's share of total ad investment rising from 3.1 percent in 2001 to 14.6 percent in 2010. It also shows that Internet advertising has been the principal source of spending growth in Western nations since 2001 as spending in traditional media has leveled off and lately declined.
In the U.S., digital advertising is expected to climb 7 percent next year to $24.4 billion, grabbing a 17 percent share of total spending, compared to 15.4 percent in 2009, according to the report. Most of the U.S. growth will be driven by search and video, which compensates for declines in Internet display advertising and sponsorships. The report also indicates that much of the U.S. growth will be fueled by sharp declines in traditional print advertising, particularly newspapers.
"For several years the focus has been on the rapid rise of Google and the implications of its auction-based pricing to advertisers and agencies," said Rob Norman, CEO of GroupM Interaction. "Today, search remains a key driver of digital marketing as advertisers compete to capture a disproportionate share of the intention that search behavior represents.
Read full article
GroupM issued the findings today in a new report entitled, Interaction. The study covers 36 countries and shows digital advertising's share of total ad investment rising from 3.1 percent in 2001 to 14.6 percent in 2010. It also shows that Internet advertising has been the principal source of spending growth in Western nations since 2001 as spending in traditional media has leveled off and lately declined.
In the U.S., digital advertising is expected to climb 7 percent next year to $24.4 billion, grabbing a 17 percent share of total spending, compared to 15.4 percent in 2009, according to the report. Most of the U.S. growth will be driven by search and video, which compensates for declines in Internet display advertising and sponsorships. The report also indicates that much of the U.S. growth will be fueled by sharp declines in traditional print advertising, particularly newspapers.
"For several years the focus has been on the rapid rise of Google and the implications of its auction-based pricing to advertisers and agencies," said Rob Norman, CEO of GroupM Interaction. "Today, search remains a key driver of digital marketing as advertisers compete to capture a disproportionate share of the intention that search behavior represents.
Read full article
Monday, September 21, 2009
Emerging markets to be fast adopters of mobile banking
Emerging markets such as Latin America promise to be fast adopters of mobile banking, given that a much lower percentage of their populations have traditional bank accounts, telecommunications expert Tomi Ahonen told BNamericas.
For example, in Kenya 46% of bank accounts are mobile bank accounts, Ahonen said. Mobile penetration is also very high in markets that have a very low penetration of fixed lines.
The benefits of mobile banking over the traditional method are immediately apparent, he said.
"If you think of the utility of a plastic credit card, it doesn't have a screen, it doesn't have a keyboard, it is not permanently connected, but [on the other hand] my smartphone can act as my point of sale device," he said.
According to the former Nokia employee, mobile phones can validate a purchase and as such they could replace the need for stores to have devices such as credit card swipers.
Read full article
For example, in Kenya 46% of bank accounts are mobile bank accounts, Ahonen said. Mobile penetration is also very high in markets that have a very low penetration of fixed lines.
The benefits of mobile banking over the traditional method are immediately apparent, he said.
"If you think of the utility of a plastic credit card, it doesn't have a screen, it doesn't have a keyboard, it is not permanently connected, but [on the other hand] my smartphone can act as my point of sale device," he said.
According to the former Nokia employee, mobile phones can validate a purchase and as such they could replace the need for stores to have devices such as credit card swipers.
Read full article
Brazil Holds Almost One Third Of All Mobile Users In Latin America
The key emerging markets of Brazil, Russia, India and China, collectively nicknamed BRIC, are forecast to dominate the world economy by the middle of the twenty-first century. Brazil's telecom sector has been fully liberalised; there are no restrictions on foreign telecom capital except for cable TV. Competition is encouraged by the government. Mobile telephony is the strongest telecom market, with fixed-to-mobile substitution leaving the fixed-line sector stagnant despite low teledensity. Brazil holds almost one third of all mobile users in Latin America. Mobile penetration is lower than the regional average, and the mobile market is expected to continue to grow despite the financial crisis.
The recent global financial crisis has dented Russia's strong economic recovery from the 1998 financial crisis, particularly due to the crash in commodity prices and associated customs duties and taxes which account for nearly half of the federal budget revenue. Exacerbating the situation was the highly leveraged Russian corporations, exposure to US mortgage-backed securities and capital outflows due to concerns over state interference in the economy and increasing tensions between Russia and the West over the conflict in Georgia; these concerns triggered rating agencies to downgrade Russia's credit rating.
Despite the economic slowdown the telecoms market will fare relatively well given the essential nature of most telecom services although market segments will be affected differently; voice is expected to remain stable while the annual growth rate of the pay TV market in 2009 is expected to be half that of the previous year. The other impact is in capital expenditure, with the cost of financing pushing back projects as operators seek to preserve liquidity.
India without a doubt continues to be one of the most dynamic and fastest growing major telecom markets in the world. There was little evidence by mid-2009 that the global financial crisis was dampening growth in any significant way.
The mobile sector in particular continues its strong march forward. The country's mobile subscriber base has already grown from around 10 million in 2002 to 350 million by the start of 2009. A number of factors have been responsible for this amazing growth, including low tariffs, low handset prices and most notably a highly competitive market created by the government and the regulator. While GSM technology remains dominant, by early 2009 CDMA was still managing to hang on to a 25% market share.
Read full article
The recent global financial crisis has dented Russia's strong economic recovery from the 1998 financial crisis, particularly due to the crash in commodity prices and associated customs duties and taxes which account for nearly half of the federal budget revenue. Exacerbating the situation was the highly leveraged Russian corporations, exposure to US mortgage-backed securities and capital outflows due to concerns over state interference in the economy and increasing tensions between Russia and the West over the conflict in Georgia; these concerns triggered rating agencies to downgrade Russia's credit rating.
Despite the economic slowdown the telecoms market will fare relatively well given the essential nature of most telecom services although market segments will be affected differently; voice is expected to remain stable while the annual growth rate of the pay TV market in 2009 is expected to be half that of the previous year. The other impact is in capital expenditure, with the cost of financing pushing back projects as operators seek to preserve liquidity.
India without a doubt continues to be one of the most dynamic and fastest growing major telecom markets in the world. There was little evidence by mid-2009 that the global financial crisis was dampening growth in any significant way.
The mobile sector in particular continues its strong march forward. The country's mobile subscriber base has already grown from around 10 million in 2002 to 350 million by the start of 2009. A number of factors have been responsible for this amazing growth, including low tariffs, low handset prices and most notably a highly competitive market created by the government and the regulator. While GSM technology remains dominant, by early 2009 CDMA was still managing to hang on to a 25% market share.
Read full article
Hispanic Creative Advertising Awards 2009
NEW YORK (AdAge.com) -- The best Hispanic advertising this year cleverly mined cultural insights into Latinos in the U.S. without resorting to stereotypes.
In one of the judges' favorite campaigns entered in Advertising Age's Hispanic Creative Advertising Awards, Comcast's CableLatino and Grupo Gallegos entertainingly demonstrated that if you don't watch TV in your own language, you lose too much of the story. To drive that point home, English-language newscasts were devised with crucial information, like the photograph of an escaped killer or product shots of poisoned food brands, hidden by subtitles.
"It's all about insights into the Spanish-speaking viewer," says Peter Intermaggio, Comcast's senior VP-marketing communications, and one of the four courageous clients who partner with their Hispanic shops on award-winning work (CableLatino won two Golds and a Silver prize). "An essential truth of the Hispanic market is that the viewing experience can be very frustrating, obscured by language difficulties and poor translation. The creative captured that experience."
Other insights were crafted into the two Best of Show winners. From LatinWorks for Cine Las Americas: Latin American reality is so surreal, imagine how good the movies must be. And from Lapiz for Procter & Gamble's Pepto-Bismol: Don't let the food you love hurt you.
This year's winners understand the value of marketing to Hispanics, whether it's the NFL working with Vidal Partnership to court 28 million Hispanic football fans, or the California Milk Processor Board, a dairy supplier in a state where "10 out of 10 new households created will be Hispanic," said John Gallegos, principal at Grupo Gallegos. New advertisers are still entering the market, including Starbucks, with its first Spanish-language print and radio ads from Lopez Negrete Communications.
Read full article
In one of the judges' favorite campaigns entered in Advertising Age's Hispanic Creative Advertising Awards, Comcast's CableLatino and Grupo Gallegos entertainingly demonstrated that if you don't watch TV in your own language, you lose too much of the story. To drive that point home, English-language newscasts were devised with crucial information, like the photograph of an escaped killer or product shots of poisoned food brands, hidden by subtitles.
"It's all about insights into the Spanish-speaking viewer," says Peter Intermaggio, Comcast's senior VP-marketing communications, and one of the four courageous clients who partner with their Hispanic shops on award-winning work (CableLatino won two Golds and a Silver prize). "An essential truth of the Hispanic market is that the viewing experience can be very frustrating, obscured by language difficulties and poor translation. The creative captured that experience."
Other insights were crafted into the two Best of Show winners. From LatinWorks for Cine Las Americas: Latin American reality is so surreal, imagine how good the movies must be. And from Lapiz for Procter & Gamble's Pepto-Bismol: Don't let the food you love hurt you.
This year's winners understand the value of marketing to Hispanics, whether it's the NFL working with Vidal Partnership to court 28 million Hispanic football fans, or the California Milk Processor Board, a dairy supplier in a state where "10 out of 10 new households created will be Hispanic," said John Gallegos, principal at Grupo Gallegos. New advertisers are still entering the market, including Starbucks, with its first Spanish-language print and radio ads from Lopez Negrete Communications.
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Friday, September 18, 2009
Mobile Ads Rise In Argentina
The number of mobile phones in Argentina has now surpassed the number of inhabitants, and with 3G networks in place, more transparent data plans and social networking applications promoted on carrier's on-device portals, mobile users are increasingly using their handsets to do more than just make phone calls.
Mobile Web usage is still in its nascent stages in Argentina, trailing traditional Internet usage which hovers around 49% (Prince & Cooke, December 2008). But with the sheer number of mobile phones in the market, it is only natural that this channel could become subscribers' primary mode of accessing the Internet in Argentina and throughout Latin America in the years to come, leading to an exponential increase in opportunities for mobile advertising.
Currently, very few content portals in Argentina monetize their mobile traffic; the exceptions to the rule include Clarin, La Nacion, Yahoo, GlamOut and a few others. This will change in the coming years as mobile handset technology improves and consumers grow more comfortable with accessing the Internet through their phones.
The mobile phone offers incredible opportunities for smart advertisers looking to communicate their key messages in Latin America. Why? There are a number of key benefits associated with mobile advertising. According to eMarketer, the average click-through rate of traditional online banners fluctuates between 0.11% and 0.19%, while mobile sees upwards of 1% to 3%.
Read full article
Mobile Web usage is still in its nascent stages in Argentina, trailing traditional Internet usage which hovers around 49% (Prince & Cooke, December 2008). But with the sheer number of mobile phones in the market, it is only natural that this channel could become subscribers' primary mode of accessing the Internet in Argentina and throughout Latin America in the years to come, leading to an exponential increase in opportunities for mobile advertising.
Currently, very few content portals in Argentina monetize their mobile traffic; the exceptions to the rule include Clarin, La Nacion, Yahoo, GlamOut and a few others. This will change in the coming years as mobile handset technology improves and consumers grow more comfortable with accessing the Internet through their phones.
The mobile phone offers incredible opportunities for smart advertisers looking to communicate their key messages in Latin America. Why? There are a number of key benefits associated with mobile advertising. According to eMarketer, the average click-through rate of traditional online banners fluctuates between 0.11% and 0.19%, while mobile sees upwards of 1% to 3%.
Read full article
Twitter Power Users Solidify Dominance
The population of US Twitter users will grow 200% in 2009, according to eMarketer estimates, with growth slowing to a still-impressive 44.4% in 2010. But breaking in as a power user may be difficult. Research from Rapleaf shows a virtuous cycle may exist, making popular users ever more popular.
Will steep adoption rates and new appeal to younger demographics break the cycle and democratize follower metrics—or will new users simply form the next batch of disciples for today’s biggest microbloggers?
Rapleaf analyzed the Twitter profiles on a word-of-mouth marketing list from a major consumer packaged goods firm. The magnitude of changes between March and June 2009 is an indication of how users follow, and get followed, on Twitter.
Users in the top 0.1% of the group—those with the most followers to begin with—increased their average follower count by 275% from March to June. Those in the top 1% saw their average followers rise by 146% over the period, while the top 10% of users grew followers by 126%. The more followers users started with, the faster their gains.
Read full article
Will steep adoption rates and new appeal to younger demographics break the cycle and democratize follower metrics—or will new users simply form the next batch of disciples for today’s biggest microbloggers?
Rapleaf analyzed the Twitter profiles on a word-of-mouth marketing list from a major consumer packaged goods firm. The magnitude of changes between March and June 2009 is an indication of how users follow, and get followed, on Twitter.
Users in the top 0.1% of the group—those with the most followers to begin with—increased their average follower count by 275% from March to June. Those in the top 1% saw their average followers rise by 146% over the period, while the top 10% of users grew followers by 126%. The more followers users started with, the faster their gains.
Read full article
Thursday, September 17, 2009
General Mills, Univision Renew 'Rica' Pact
In an attempt to extend its Hispanic marketing platform Que Rica Vida (What a Good Life), General Mills announced Tuesday the renewal and expansion of its existing partnership with Univision Communications.
Univision will help promote Que Rica Vida’s new online and mobile elements as well as on-air sponsored vignettes and special cooking presentations.
General Mills will expand its Cocina Hispana, the Hispanic section of Betty Crocker Kitchens, with two new chefs. Chef Doreen Colondres and Cristina Martin del Campo will join existing executive chef Adriana Amione in creating new Hispanic recipes using General Mills products.
The recipes will be presented during the year on Despierta America, Univision’s morning show. Additionally, the chefs will also regularly blog at QueRicaVida.com and help judge La Receta De Mi Cocina, an upcoming online recipe contest.
Univision will also look to expand its resources for viewers. Karla Martinez, co-host of Despierta America, will remain the partnership’s official spokesperson for Univision. Martinez will again star in a series of Univision-aired vignettes that will offer viewers cooking and nutrition tips and feature participating General Mills brands. She will also continue to participate in a Bisquick-sponsored sweepstakes that will offer one winner a trip for four to enjoy a breakfast with Martinez at an Orlando theme park.
Read full article
Univision will help promote Que Rica Vida’s new online and mobile elements as well as on-air sponsored vignettes and special cooking presentations.
General Mills will expand its Cocina Hispana, the Hispanic section of Betty Crocker Kitchens, with two new chefs. Chef Doreen Colondres and Cristina Martin del Campo will join existing executive chef Adriana Amione in creating new Hispanic recipes using General Mills products.
The recipes will be presented during the year on Despierta America, Univision’s morning show. Additionally, the chefs will also regularly blog at QueRicaVida.com and help judge La Receta De Mi Cocina, an upcoming online recipe contest.
Univision will also look to expand its resources for viewers. Karla Martinez, co-host of Despierta America, will remain the partnership’s official spokesperson for Univision. Martinez will again star in a series of Univision-aired vignettes that will offer viewers cooking and nutrition tips and feature participating General Mills brands. She will also continue to participate in a Bisquick-sponsored sweepstakes that will offer one winner a trip for four to enjoy a breakfast with Martinez at an Orlando theme park.
Read full article
Comcast plans to bring TV shows to your phone
NEW YORK, Sept 16 (Reuters) - Leading U.S. cable operator Comcast Corp (CMCSA.O) said on Wednesday it plans to offer subscribers the option to watch their favorite TV shows on mobile devices through its new wireless Internet service.
The company is also exploring adding a voice option to the wireless package that would put it in more direct competition with mobile phone providers like AT&T Inc (T.N) and Verizon Communications Inc (VZ.N).
Comcast recently started rolling out its wireless Internet services in some U.S. cities as part of a joint venture with Clearwire Corp (CLWR.O), which uses WiMax technology.
It will be bundling the wireless service with its home Internet package and could eventually include its On Demand Online service, which will let subscribers watch cable shows on the Web.
Read full article
The company is also exploring adding a voice option to the wireless package that would put it in more direct competition with mobile phone providers like AT&T Inc (T.N) and Verizon Communications Inc (VZ.N).
Comcast recently started rolling out its wireless Internet services in some U.S. cities as part of a joint venture with Clearwire Corp (CLWR.O), which uses WiMax technology.
It will be bundling the wireless service with its home Internet package and could eventually include its On Demand Online service, which will let subscribers watch cable shows on the Web.
Read full article
Wednesday, September 16, 2009
Media Dollars Shift to Digital in Downturn
The economic downturn is causing most marketers to decrease media spending budgets, and the remaining expenditures are shifting further toward digital, according to a Q2 2009 survey by Round2.
More than two-thirds of senior executives in the Western US responding to the “2009 Media Survey Results & Analysis” reported their media budgets would decrease at least somewhat in 2009 compared with 2008. Still, almost one-quarter expected spending to climb by up to 10%, and a few respondents reported even greater increases.
While a majority of respondents said they would hold budgets for each medium except print steady in 2009 compared with 2008, digital was still the clear winner. Budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents said they would up their investments in e-mail marketing, search and interactive than said spending would be reduced.
Read full article
More than two-thirds of senior executives in the Western US responding to the “2009 Media Survey Results & Analysis” reported their media budgets would decrease at least somewhat in 2009 compared with 2008. Still, almost one-quarter expected spending to climb by up to 10%, and a few respondents reported even greater increases.
While a majority of respondents said they would hold budgets for each medium except print steady in 2009 compared with 2008, digital was still the clear winner. Budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents said they would up their investments in e-mail marketing, search and interactive than said spending would be reduced.
Read full article
HipCricket Makes Noise in Mobile Marketing, Heads for Profitability This Year
A small Seattle-area company is blazing a trail in the crowded field of mobile marketing. Kirkland, WA-based HipCricket, a company founded in 2004 to do mobile marketing for brands and media companies, has been growing its revenue significantly from quarter to quarter and aims to be profitable for the first time by the end of this year.
It’s a big step for HipCricket, which has been diligently chirping away in a nascent but noisy industry. Mobile marketing essentially just means advertising via mobile devices. The sector has gained in popularity since the rise of text messaging, particularly in Europe and Asia. But marketing firms, at least in the U.S., have largely struggled to make much money in mobile. So HipCricket makes for a compelling case study in how to deliver the goods for big brands—all while helping create a new industry.
On Friday, I spoke with Ivan Braiker, HipCricket’s co-founder and chief executive, after his talk at a Northwest Entrepreneur Network venture breakfast. Braiker previously co-founded Satellite Music Network, the first radio network to distribute live, 24-hour satellite programming. He has extensive experience in building radio networks and in the broadcasting industry.
Things at HipCricket have been very busy, he says. “Even in the down economy, the activity level has been incredible,” Braiker says. “Mobile is getting to be better understood on the brand level.” He didn’t disclose any specific sales numbers.
Read full article
It’s a big step for HipCricket, which has been diligently chirping away in a nascent but noisy industry. Mobile marketing essentially just means advertising via mobile devices. The sector has gained in popularity since the rise of text messaging, particularly in Europe and Asia. But marketing firms, at least in the U.S., have largely struggled to make much money in mobile. So HipCricket makes for a compelling case study in how to deliver the goods for big brands—all while helping create a new industry.
On Friday, I spoke with Ivan Braiker, HipCricket’s co-founder and chief executive, after his talk at a Northwest Entrepreneur Network venture breakfast. Braiker previously co-founded Satellite Music Network, the first radio network to distribute live, 24-hour satellite programming. He has extensive experience in building radio networks and in the broadcasting industry.
Things at HipCricket have been very busy, he says. “Even in the down economy, the activity level has been incredible,” Braiker says. “Mobile is getting to be better understood on the brand level.” He didn’t disclose any specific sales numbers.
Read full article
Tuesday, September 15, 2009
Suite101 Launches Spanish Version of the World's Leading Editorial Content Website
MIAMI, Sept. 14 /PRNewswire-HISPANIC PR WIRE/ -- As of today, the world of online content and information in Spanish has a unique new site. Today in Miami, Canadian multinational Suite101 Media Inc. announced the launch of Suite101.net, the Spanish version of its internationally renowned Suite101.com portal, an online site featuring-more than 2,500 freelance contributors- the world's largest network of journalists and writers.
The project's editorial model is a first for Spanish language markets and is based on quality of content and a shared revenue model that allows writers to earn money for their contributions. All content is reviewed prior to its publication by an editorial team composed of professional journalists specialized in each subject area, from culture or sports to new technologies or health.
How it works
Suite101.net's approach balances the freedom of being a freelance contributor and publishing online articles with the need to guarantee dependable, quality content for its readers. The site is open to writers from all over the world: experts on a specific subject or professional area, journalists, non-fiction writers, bloggers, journalism students, writing enthusiasts or hobbyists who have something to share. All may publish their articles under one condition- the quality of content which is subject to screening and review by a team of editors in Spain, the U.S. and Latin America.
Read full article
The project's editorial model is a first for Spanish language markets and is based on quality of content and a shared revenue model that allows writers to earn money for their contributions. All content is reviewed prior to its publication by an editorial team composed of professional journalists specialized in each subject area, from culture or sports to new technologies or health.
How it works
Suite101.net's approach balances the freedom of being a freelance contributor and publishing online articles with the need to guarantee dependable, quality content for its readers. The site is open to writers from all over the world: experts on a specific subject or professional area, journalists, non-fiction writers, bloggers, journalism students, writing enthusiasts or hobbyists who have something to share. All may publish their articles under one condition- the quality of content which is subject to screening and review by a team of editors in Spain, the U.S. and Latin America.
Read full article
PBS Celebrates Hispanic Heritage Month With a Documentary
BOSTON, Sept. 14 /PRNewswire-USNewswire/ -- Did you know Salsa came from New
York? That the Kingsmen's "Louie Louie" is a cha cha cha? How did rap meet
reggae to make Reggaeton?
In honor of Hispanic Heritage Month, PBS will premiere Latin Music USA, a
four-hour documentary series celebrating the Latin rhythms at the heart of
jazz, rock, country and rhythm and blues and highlighting the great American
music created by Latinos. Revealing the Latin sounds that have influenced the
music of great American artists from the Drifters to the Isley Brothers to
Santana, the documentary aims to reach lovers of music everywhere, along with
fans of American history and everyone who loves to dance.
Airing in primetime on Mondays, October 12 and 19, 9:00-11:00 p.m. ET on PBS,
the documentary series is narrated by acclaimed Golden Globe and Emmy-award
winning actor Jimmy Smits and features the stories of Latino artists Celia
Cruz, Carlos Santana, the Fania All-Stars, Shakira, Gloria Estefan and Ricky
Martin, along with exclusive interviews and never-before-seen footage.
The life experiences of the artists featured in the documentary reveal how
Latinos have reinvented their music in the United States and forged new
identities within this country, while never losing sight of their own rich
traditions.
Read full article
York? That the Kingsmen's "Louie Louie" is a cha cha cha? How did rap meet
reggae to make Reggaeton?
In honor of Hispanic Heritage Month, PBS will premiere Latin Music USA, a
four-hour documentary series celebrating the Latin rhythms at the heart of
jazz, rock, country and rhythm and blues and highlighting the great American
music created by Latinos. Revealing the Latin sounds that have influenced the
music of great American artists from the Drifters to the Isley Brothers to
Santana, the documentary aims to reach lovers of music everywhere, along with
fans of American history and everyone who loves to dance.
Airing in primetime on Mondays, October 12 and 19, 9:00-11:00 p.m. ET on PBS,
the documentary series is narrated by acclaimed Golden Globe and Emmy-award
winning actor Jimmy Smits and features the stories of Latino artists Celia
Cruz, Carlos Santana, the Fania All-Stars, Shakira, Gloria Estefan and Ricky
Martin, along with exclusive interviews and never-before-seen footage.
The life experiences of the artists featured in the documentary reveal how
Latinos have reinvented their music in the United States and forged new
identities within this country, while never losing sight of their own rich
traditions.
Read full article
Monday, September 14, 2009
Hispanic TV Households Outpace Average
The Nielsen Company is estimating the smallest increase in the past 10 years for the number of television homes this season.
In 2009–2010, 114.9 million US homes will have a television. The designated market area (DMA) with the largest increase in TV households is New York.
Broken down by race and ethnicity, Nielsen predicts the number of Hispanic TV households will grow fastest between 2009 and 2010, with a 2.3% increase to almost 13 million. Asian-American and African-American TV households will inch up more slowly, at 0.8% and 0.3%, respectively.
Both Hispanic and Asian-American TV households are expected to increase faster than the total rate of 0.3%.
Although the digital television transition was postponed until June 2009 due to fears of TV households losing their service, Nielsen also reports that 99.4% of US households are now capable of receiving digital TV signals.
Read full article
In 2009–2010, 114.9 million US homes will have a television. The designated market area (DMA) with the largest increase in TV households is New York.
Broken down by race and ethnicity, Nielsen predicts the number of Hispanic TV households will grow fastest between 2009 and 2010, with a 2.3% increase to almost 13 million. Asian-American and African-American TV households will inch up more slowly, at 0.8% and 0.3%, respectively.
Both Hispanic and Asian-American TV households are expected to increase faster than the total rate of 0.3%.
Although the digital television transition was postponed until June 2009 due to fears of TV households losing their service, Nielsen also reports that 99.4% of US households are now capable of receiving digital TV signals.
Read full article
Latin's Hottest Music Artists Celebrate Polito Vega
Attention Latin Music Lovers: Latin’s hottest music artists took over the Madison Square Garden stage Saturday August 29th night to celebrate 50 years of Latin radio personality king: Polito Vega! Check out exclusive photos of Vega himself, including the night’s top performers Enrique Iglesias, Paulina Rubio, Alejandro Sanz, and more! Click here for the entire photo gallery from this extraordinary night: http://blogs.msg.com/themonitor/2009/09/01/enrique-iglesias-paulina-rubio-juanes-and-more-celebrate-polito-vega-photo-gallery/
Friday, September 11, 2009
Estrella Takes Manhattan
Liberman Broadcasting has inked a deal with Tribune to launch Liberman's Spanish-language digital channel Estrella TV on WPIX New York. The CW outlet will air Estrella on channel 11.2 starting Oct. 1.
Estrella offers original entertainment fare for the Hispanic community, such as Estudio 2 and Los Chuperamigos. Between Liberman's owned and operated stations and affiliates, Estrella's U.S. market presence has expanded to 68% of Hispanic television households.
"WPIX's rich history and resonance with TV audiences makes it the ideal partner for Estrella TV as we expand our reach across the United States," said LBI Media Executive Vice President Lenard Liberman. "We are confident that our content will provide a compelling and popular entertainment option for viewers in the New York region while providing advertisers an opportunity to reach a growing demographic in a major market."
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Estrella offers original entertainment fare for the Hispanic community, such as Estudio 2 and Los Chuperamigos. Between Liberman's owned and operated stations and affiliates, Estrella's U.S. market presence has expanded to 68% of Hispanic television households.
"WPIX's rich history and resonance with TV audiences makes it the ideal partner for Estrella TV as we expand our reach across the United States," said LBI Media Executive Vice President Lenard Liberman. "We are confident that our content will provide a compelling and popular entertainment option for viewers in the New York region while providing advertisers an opportunity to reach a growing demographic in a major market."
Read full article
Hispanic Market and Social Media
Social media - the venue once viewed as “teens only” has by all accounts turned the corner to adult and corporate embrace. Millions of people now turn to blogs, social networks, and video as their primary source of news, opinion, and entertainment.
Traditionally, Hispanics have relied on the original concept of “social networks” to gain trusted information. This draw to family and friends for sharing information and seeking guidance makes Hispanics natural players in the new consumer-driven social media arena. Hispanics influence, and are influenced, through peers more than their general market counterparts. Social networks also offer a means to communicate with family and friends with whom they are geographically separated.
A 2009 study by the Captura Group examined data from the Florida State University Center for Hispanic Marketing Communication with the support of DMS Research. Their national online sample examined nearly 2,500 people that were equally divided among the following cultural groups: Hispanics who prefer English, Hispanics who prefer Spanish, Non-Hispanic Whites, African Americans and Asians in the United States.
Read full article
Traditionally, Hispanics have relied on the original concept of “social networks” to gain trusted information. This draw to family and friends for sharing information and seeking guidance makes Hispanics natural players in the new consumer-driven social media arena. Hispanics influence, and are influenced, through peers more than their general market counterparts. Social networks also offer a means to communicate with family and friends with whom they are geographically separated.
A 2009 study by the Captura Group examined data from the Florida State University Center for Hispanic Marketing Communication with the support of DMS Research. Their national online sample examined nearly 2,500 people that were equally divided among the following cultural groups: Hispanics who prefer English, Hispanics who prefer Spanish, Non-Hispanic Whites, African Americans and Asians in the United States.
Read full article
IN THE HEIGHTS on Broadway > Special Discount for LatinVision Readers
Visit Ticketmaster.com or call 877-250-2929
and use code LATV99
PERFORMANCE SCHEDULE:
Mon & Thurs-Sat at 8pm, Tues & Sun at 7pm; Sat & Sun at 2pm
Performances change weekly - CLICK HERE for a complete schedule.
*Offer valid for performances through 10/31/09, excluding Saturday evenings. Additional blackout dates may apply. Reg. Price: $76.50, $121.50. All prices include a $1.50 facility fee. This offer may be revoked at any time. Limit 14 tickets per order. ALL SALES FINAL. No refunds or exchanges. Telephone and Internet orders are subject to standard service fees.
Thursday, September 10, 2009
Executives and Social Media
US executives have come to value social media very highly to enhance relationships with customers and build their company’s brand, according to the “Social Media: Embracing the Opportunities, Averting the Risks” white paper from Russell Herder and Ethos Business Law.
More than eight in 10 management, marketing and HR executives responding to the July 2009 survey cited relationship- and brand-building as benefits of social media. Execs also considered social media a good tool for recruitment (69%) and customer service (64%), and 46% thought it enhanced employee morale.
Respondents reported using social media most for brand-building, followed by networking, customer service, and various research- and information-related activities.
Read full article
More than eight in 10 management, marketing and HR executives responding to the July 2009 survey cited relationship- and brand-building as benefits of social media. Execs also considered social media a good tool for recruitment (69%) and customer service (64%), and 46% thought it enhanced employee morale.
Respondents reported using social media most for brand-building, followed by networking, customer service, and various research- and information-related activities.
Read full article
Wednesday, September 9, 2009
Now in Portuguese: Conferência discute integração da mídia latina
TV Estadão 9.9.2009
Em entrevista a Felipe Machado, o empresário Manoel Baião, da Neolink International, fala sobre o evento Digital & Social Media, que reunirá grandes empresas de mídia latino-americanas em Nova York
See full video here
Rupert Murdoch's News Corp launches global service to link all its outlets
News Corporation is launching a global service that will make all its news stories and videos instantly available to its entire network of TV, print and online news outlets.
The service, called NewsCore, will operate like a global wire service for all the company's newspapers, TV networks and websites. News Corp is describing the venture as a "21st-century multi-media information service that will draw on the worldwide news and sports resources within News Corporation and make them available to other News properties everywhere".
"When Sky News reports that Gordon Brown has called an election, everyone in the NWS family can run with it. When TG24 learns that Vesuvius has blown its top again, everyone in NewsCorp will have it. Immediately. And from a source we can trust – us," said an internal briefing obtained by MediaGuardian.co.uk.
Read full article
The service, called NewsCore, will operate like a global wire service for all the company's newspapers, TV networks and websites. News Corp is describing the venture as a "21st-century multi-media information service that will draw on the worldwide news and sports resources within News Corporation and make them available to other News properties everywhere".
"When Sky News reports that Gordon Brown has called an election, everyone in the NWS family can run with it. When TG24 learns that Vesuvius has blown its top again, everyone in NewsCorp will have it. Immediately. And from a source we can trust – us," said an internal briefing obtained by MediaGuardian.co.uk.
Read full article
Adfortel and Universal Media Introduce VoiceAds Internationally
ROTTERDAM, Netherlands, Sept. 7, 2009 (GLOBE NEWSWIRE) -- Adfortel, developer of mobile advertising solutions, will introduce its VoiceAds Engine in Europe and South America this year in cooperation with media agency Universal Media. To support the introduction of VoiceAds, Universal Media will provide its customers in both regions with counsel and research into the effectiveness of VoiceAds as an advertising channel and introduce the service to its clients.
With the VoiceAds Engine, Adfortel enables advertisers to target very specific consumer groups with relevant offers. Adfortel cooperated with Tjeepst, the Netherlands' first provider of free mobile telephony. As a result, advertisers can apply VoiceAds later this year to reach Dutch consumers in an innovative way.
VoiceAds are audio commercials which replace the standard ringback tone during the waiting period for connecting a call. As soon as the call is connected, the conversation starts as per normal, therefore making optimal use of the waiting time. Consumers who opt for VoiceAds can save on their monthly phone bill. A study by Blauw Research shows that thirty percent of mobile phone users would allow their provider to play VoiceAds. This enables advertisers to target 3.66 million Dutch people aged 13+(1).
Read full article
With the VoiceAds Engine, Adfortel enables advertisers to target very specific consumer groups with relevant offers. Adfortel cooperated with Tjeepst, the Netherlands' first provider of free mobile telephony. As a result, advertisers can apply VoiceAds later this year to reach Dutch consumers in an innovative way.
VoiceAds are audio commercials which replace the standard ringback tone during the waiting period for connecting a call. As soon as the call is connected, the conversation starts as per normal, therefore making optimal use of the waiting time. Consumers who opt for VoiceAds can save on their monthly phone bill. A study by Blauw Research shows that thirty percent of mobile phone users would allow their provider to play VoiceAds. This enables advertisers to target 3.66 million Dutch people aged 13+(1).
Read full article
Tuesday, September 8, 2009
Who Is Most Engaged with E-Mail?
While the differences between Webmail properties such as Yahoo! Mail, Gmail, AOL and Hotmail may seem subtle, their user bases do not behave alike.
A study of success metrics for marketing e-mails sent through MailChimp’s distribution service showed that Gmail users were most likely to open and click on e-mails.
Open rates varied from a low of just over 20% for e-mail sent to AOL users to a high over nearly 31% among Gmail users. The click rate on e-mails sent to Gmail accounts was more than 7.4%, compared with rates between 4% and 5% for Yahoo!, AOL and Hotmail users.
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A study of success metrics for marketing e-mails sent through MailChimp’s distribution service showed that Gmail users were most likely to open and click on e-mails.
Open rates varied from a low of just over 20% for e-mail sent to AOL users to a high over nearly 31% among Gmail users. The click rate on e-mails sent to Gmail accounts was more than 7.4%, compared with rates between 4% and 5% for Yahoo!, AOL and Hotmail users.
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Monday, September 7, 2009
Online Live Coverage of Mexican National Team's Next World Cup Qualifying Games at www.futbolestelar.tv
MIAMI, Sept. 4 /PRNewswire-HISPANIC PR WIRE/ -- Futbolestelar.tv will provide live coverage of the Mexican National Team's World Cup qualifying games against Costa Rica and Honduras. These games are crucial for El Tri, which recently defeated the U.S. National Team in an epic game at the Azteca Stadium in Mexico City that kept alive their chances to qualify for the 2010 World Cup in South Africa.
Coverage begins Saturday, September 5th at 10pm EST, 7pm PST with the live streaming Mexico vs. Costa Rica game and will continue with coverage of the Mexico vs. Honduras match on Wednesday, September 9th at 8pm EST, 5pm PST. Futbolestelar.tv will also provide expert commentary from world-renowned Andres Cantor, Sammy Sadovnik and Jessi Losada, as well as pre and post game analysis, exclusive interviews, stats and more. In addition, users will have ample opportunity to express themselves as more than 100 chat rooms will be available for interaction during the games.
Futbolestelar.tv is a Spanish-language soccer website developed through a partnership between Terra Networks and Telemundo Networks featuring unprecedented access to premium content of the Mexican Soccer League and the Mexican National Team. Futboletelar.tv also provides marketers unique opportunities to sponsor soccer games across multiple platforms.
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Coverage begins Saturday, September 5th at 10pm EST, 7pm PST with the live streaming Mexico vs. Costa Rica game and will continue with coverage of the Mexico vs. Honduras match on Wednesday, September 9th at 8pm EST, 5pm PST. Futbolestelar.tv will also provide expert commentary from world-renowned Andres Cantor, Sammy Sadovnik and Jessi Losada, as well as pre and post game analysis, exclusive interviews, stats and more. In addition, users will have ample opportunity to express themselves as more than 100 chat rooms will be available for interaction during the games.
Futbolestelar.tv is a Spanish-language soccer website developed through a partnership between Terra Networks and Telemundo Networks featuring unprecedented access to premium content of the Mexican Soccer League and the Mexican National Team. Futboletelar.tv also provides marketers unique opportunities to sponsor soccer games across multiple platforms.
Read full article
Friday, September 4, 2009
Club PenguinTM Says “Bienvenidos” to Spanish Speakers around the Globe
MEXICO CITY--(BUSINESS WIRE)--Spanish speaking fans of Club Penguin can now waddle around, interact and play games in the popular, snow-covered virtual world in their own language.
The new Spanish version of the virtual world (www.clubpenguin.com/es) is supported by native Spanish-speaking staff that understands the unique cultural references of the audience and can provide timely and responsive moderation and player support as well as local currency payment options.
Lane Merrifield, one of Club Penguin’s co-founders and executive vice president of Disney Online, was in Mexico City to announce the launch of the virtual world in Spanish.
“We have significant numbers of Spanish speakers who have been playing the English version of Club Penguin, so creating a Spanish version for them and other kids around the world was a logical step in our continuing efforts to support our diverse audience. Our hope is to give every child an opportunity to experience the fun and creativity of Club Penguin in their native language,” says Merrifield.
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The new Spanish version of the virtual world (www.clubpenguin.com/es) is supported by native Spanish-speaking staff that understands the unique cultural references of the audience and can provide timely and responsive moderation and player support as well as local currency payment options.
Lane Merrifield, one of Club Penguin’s co-founders and executive vice president of Disney Online, was in Mexico City to announce the launch of the virtual world in Spanish.
“We have significant numbers of Spanish speakers who have been playing the English version of Club Penguin, so creating a Spanish version for them and other kids around the world was a logical step in our continuing efforts to support our diverse audience. Our hope is to give every child an opportunity to experience the fun and creativity of Club Penguin in their native language,” says Merrifield.
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Digital&Social Media Convergence2009 Conference: Attracts Influential Lineup of Speakers to Explore the Transformation & Breakdown of These Industries
NEW YORK, Sept. 3 /PRNewswire-HISPANIC PR WIRE/ -- The Latin Media and Entertainment Commission of the City of New York (LMEC - http://www.nyc.gov/html/lmec/html/home/home.shtml) and LatinVision Media announced today the full lineup of participants in this year's Wednesday, October 14, 2009, Digital and Social Media Convergence 2009 Conference. Janet Robinson, CEO of The New York Times, will do the opening remarks. A two-hour Business Networking Reception follows, where industry, talent and investors will be able to connect in a more relaxed environment at the crossroads of the world.
The 2009 Convergence Conference is the premier event for Latin media, entertainment, technology and advertising CEOs and executives looking to grow their business and explore new opportunities with Latin audiences and to reach the mainstream, which spotlights the constant state of creation and evolution required of business leaders in today's rapidly changing digital and social media landscape.
"This year's Convergence Conference will bring together the best minds of the country's Latin media, entertainment, technology and advertising sectors to the center of the world's greatest stage -- New York City," said Mayor Bloomberg. "This collaboration between our City's Latin Media and Entertainment Commission and LatinVision is another example of the great work our City is doing to solidify our position as the Latin media and entertainment capital of the world."
Speakers are going to explore ideas and offer wisdom on the constant changes that are taking place within these industries. Among the varied topics are what creativity means in a digital world; whether the Web can support quality content; and how technology can change not only the way a company sends messages to consumers, but also the way a company operates locally, regionally and internationally.
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The 2009 Convergence Conference is the premier event for Latin media, entertainment, technology and advertising CEOs and executives looking to grow their business and explore new opportunities with Latin audiences and to reach the mainstream, which spotlights the constant state of creation and evolution required of business leaders in today's rapidly changing digital and social media landscape.
"This year's Convergence Conference will bring together the best minds of the country's Latin media, entertainment, technology and advertising sectors to the center of the world's greatest stage -- New York City," said Mayor Bloomberg. "This collaboration between our City's Latin Media and Entertainment Commission and LatinVision is another example of the great work our City is doing to solidify our position as the Latin media and entertainment capital of the world."
Speakers are going to explore ideas and offer wisdom on the constant changes that are taking place within these industries. Among the varied topics are what creativity means in a digital world; whether the Web can support quality content; and how technology can change not only the way a company sends messages to consumers, but also the way a company operates locally, regionally and internationally.
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Thursday, September 3, 2009
Choco Milk Initiates Adventure-Filled Mobile Tour That Teaches Children Nutrition Awareness
SAN ANTONIO, Sept. 3 /PRNewswire-HISPANIC PR WIRE/ -- Choco Milk, a leading children's nutritional supplement for milk, has launched the Choco Milk Matters to Kids Tour. The traveling campaign will engage children in a series of mental and physical activities that teach nutrition awareness. Children learn that by drinking Choco Milk, a milk modifier with 16 vitamin and minerals, and by exercising, they can gain the ability to develop their body, mind and spirit.
Families participating in the tour will experience a unique hands-on adventure. While milking a simulated dairy cow, children will learn where milk comes from and how to improve its flavor and nutritional value by adding Choco Milk. Also, a bilingual memory game, featuring Pancho Pantera in different professions, will strengthen their cognitive skills in English and in Spanish. Additionally participants can join in fun activities, from hula hooping to dancing, sample Choco Milk, win prizes and receive a personalized photo with Pancho Pantera.
Beginning September 3, the Choco Milk Matters to Kids Tour will make appearances in major metropolitan cities at community festivals, youth organizations and retail locations. Among the cities and festivals featuring the free experience are Houston's Fiestas Patrias, Chicago's Festival de la Villita, the Los Angeles County Fair, San Diego's Boo! Parade and Carnival, and the Food City Copa in Phoenix.
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Families participating in the tour will experience a unique hands-on adventure. While milking a simulated dairy cow, children will learn where milk comes from and how to improve its flavor and nutritional value by adding Choco Milk. Also, a bilingual memory game, featuring Pancho Pantera in different professions, will strengthen their cognitive skills in English and in Spanish. Additionally participants can join in fun activities, from hula hooping to dancing, sample Choco Milk, win prizes and receive a personalized photo with Pancho Pantera.
Beginning September 3, the Choco Milk Matters to Kids Tour will make appearances in major metropolitan cities at community festivals, youth organizations and retail locations. Among the cities and festivals featuring the free experience are Houston's Fiestas Patrias, Chicago's Festival de la Villita, the Los Angeles County Fair, San Diego's Boo! Parade and Carnival, and the Food City Copa in Phoenix.
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Comcast adds channels, HD
Comcast added a host of new channels today, using additional network capacity created by the company's conversion to digital cable last spring.
Comcast added 32 high-definition channels, 23 Spanish-language channels, five standard definition channels and four international channels. Availability for specific channels depends on which service tier viewers subscribe to.
New standard-definition channels include C-SPAN 3 and the Hallmark Movie Channel, both available to viewers who subscribe to Comcast's Digital Starter package. Most of the Spanish-language channels are available only to viewers who subscribe to a package of Hispanic-oriented programming called Selecto.
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Comcast added 32 high-definition channels, 23 Spanish-language channels, five standard definition channels and four international channels. Availability for specific channels depends on which service tier viewers subscribe to.
New standard-definition channels include C-SPAN 3 and the Hallmark Movie Channel, both available to viewers who subscribe to Comcast's Digital Starter package. Most of the Spanish-language channels are available only to viewers who subscribe to a package of Hispanic-oriented programming called Selecto.
Read full article
Wednesday, September 2, 2009
Crash Happens: Consumers Contest to Share Worst Crash Stories
Forget the bank vault or personal safe – our computers house some of our most valuable possessions. From family photos to thesis papers, financial documents to music collections, computer hard drives store this information many of us couldn’t function without. Unfortunately, many people only realize how important their computer storage is once it’s gone.
For all those who have learned the hard way, Qwest Communications wants to help ease your pain. With the Crash Happens contest, Qwest is calling on consumers to share their worst crashing story. Did you lose your childhood memories once your back-up drive lost your family photos or did a lost thesis paper cause you to extend your college stay? Consumers can share their stories online at www.winwithqwest.com and details on how Qwest’s Personal Digital Vault service could have saved the day. And while Qwest can’t replace the lost memories, one grand prize winner can feel better by winning a new Dell Mini Netbook, a Flip camera and 1-year free Qwest High-Speed Internet service.
For all those who have learned the hard way, Qwest Communications wants to help ease your pain. With the Crash Happens contest, Qwest is calling on consumers to share their worst crashing story. Did you lose your childhood memories once your back-up drive lost your family photos or did a lost thesis paper cause you to extend your college stay? Consumers can share their stories online at www.winwithqwest.com and details on how Qwest’s Personal Digital Vault service could have saved the day. And while Qwest can’t replace the lost memories, one grand prize winner can feel better by winning a new Dell Mini Netbook, a Flip camera and 1-year free Qwest High-Speed Internet service.
Making media work in a low-budget advertising era
Sprocket Productions, primarily known as a San Antonio-based video production arm of the advertising industry, had to expand into Web products this year after being buffeted by the financial crisis.
Sprocket enjoyed the fruits that came from being well-connected in the advertising industry.
Sprocket clients brought the company work from such high profile accounts as Coca Cola, Coors, Yamaha and the U.S. Army.
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Sprocket enjoyed the fruits that came from being well-connected in the advertising industry.
Sprocket clients brought the company work from such high profile accounts as Coca Cola, Coors, Yamaha and the U.S. Army.
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Telefónica y MoreMagic Solutions ofrecen recarga internacional para teléfonos móviles Movistar en América Latina
MADRID y NEWTON, Massachusetts, 1 de septiembre /PRNewswire-HISPANIC PR WIRE/ -- Telefónica, uno de los líderes mundiales del sector de las telecomunicaciones, y MoreMagic Solutions, un proveedor líder de transacciones móviles, anunciaron hoy que los amigos y familiares de los Estados Unidos de los clientes de Telefónica ya pueden recargar los teléfonos móviles de Telefónica en toda América Latina usando el Centro Global de Recarga de Roaming Internacional de MoreMagic Solutions (MoreMagic Solutions International Roaming Recharge Global Hub). Telefónica opera en doce países latinoamericanos bajo la marca Movistar. Desde cientos de miles de locales minoristas o desde Internet - http://www.etopuponline.com/, un cliente puede enviar un regalo de tiempo de transmisión prepago a un teléfono móvil Movistar.
El Centro Global de Recarga de Roaming Internacional de MoreMagic Solutions utiliza una extensa red de cientos de miles de locales minoristas en los Estados Unidos, donde el servicio se encuentra disponible para los clientes que tienen conexiones con clientes de Movistar en Colombia, Ecuador, El Salvador, Guatemala, México, Nicaragua, Panamá y Perú.
"Los clientes de Movistar están pidiendo a amigos y familiares de todo el mundo que los ayuden a mantenerse conectados de una forma rentable y conveniente, y nos complace trabajar con MoreMagic Solutions para satisfacer sus necesidades", dice Jaime Grau, Director de Servicios Transaccionales de Telefónica Latinoamérica. "En comunidades de todos los Estados Unidos, los clientes pueden adquirir un regalo de tiempo de transmisión en su tienda de conveniencia del barrio, y el teléfono móvil de Movistar en casa recibe el crédito de inmediato".
"Telefónica demuestra una vez más su liderazgo de mercado al extender sus ofertas de servicios de Movistar más allá de las fronteras nacionales", afirma Pankaj Gulati, presidente y CEO de MoreMagic Solutions. "Nos complace trabajar con Telefónica para llegar a familiares y amigos que se han mudado o han viajado a otro país, pero siguen dependiendo de las llamadas telefónicas de casa para mantenerse en contacto".
Telefónica
Telefónica es uno de los mayores operadores de telecomunicaciones del mundo, y ofrece telefonía fija y móvil, mientras su negocio de banda ancha es el impulsor clave del crecimiento que apuntala a ambas. Opera en 25 países y tiene una base global de 264 millones de clientes. La estrategia de crecimiento de Telefónica se centra en los mercados en los que tiene una fuerte presencia: España, Europa y América Latina. Los inversores de Telefónica incluyen a más de 1.5 millones de accionistas directos.
Telefónica Latinoamérica ofrece servicios fijos, móviles y de banda ancha en América Latina, y tiene presencia en todos los mercados latinoamericanos claves: Argentina, Brasil, Chile, Colombia, Ecuador, El Salvador, Guatemala, México, Nicaragua, Panamá, Perú, Uruguay y Venezuela.
MoreMagic Solutions
MoreMagic Solutions, con implementaciones en más de 50 países en todo el mundo, ofrece soluciones de pago para operadores de telefonía móvil, instituciones financieras, proveedores de contenidos y distribuidores, y permite a los consumidores comprar bienes y servicios a pedido utilizando un teléfono móvil, puntos de venta o Internet. El Centro Global de Recarga de Roaming Internacional de MoreMagic Solutions brinda conectividad en todo el mundo para ofrecer servicios generadores de ingresos, tanto locales como internacionales, incluyendo recarga móvil, transferencia al minuto, transferencia de dinero móvil, servicios bancarios móviles, pagos de cuentas, y comercio móvil; con integración en diversos ambientes de red, idiomas y tipos de moneda.
Source: MoreMagic Solutions
El Centro Global de Recarga de Roaming Internacional de MoreMagic Solutions utiliza una extensa red de cientos de miles de locales minoristas en los Estados Unidos, donde el servicio se encuentra disponible para los clientes que tienen conexiones con clientes de Movistar en Colombia, Ecuador, El Salvador, Guatemala, México, Nicaragua, Panamá y Perú.
"Los clientes de Movistar están pidiendo a amigos y familiares de todo el mundo que los ayuden a mantenerse conectados de una forma rentable y conveniente, y nos complace trabajar con MoreMagic Solutions para satisfacer sus necesidades", dice Jaime Grau, Director de Servicios Transaccionales de Telefónica Latinoamérica. "En comunidades de todos los Estados Unidos, los clientes pueden adquirir un regalo de tiempo de transmisión en su tienda de conveniencia del barrio, y el teléfono móvil de Movistar en casa recibe el crédito de inmediato".
"Telefónica demuestra una vez más su liderazgo de mercado al extender sus ofertas de servicios de Movistar más allá de las fronteras nacionales", afirma Pankaj Gulati, presidente y CEO de MoreMagic Solutions. "Nos complace trabajar con Telefónica para llegar a familiares y amigos que se han mudado o han viajado a otro país, pero siguen dependiendo de las llamadas telefónicas de casa para mantenerse en contacto".
Telefónica
Telefónica es uno de los mayores operadores de telecomunicaciones del mundo, y ofrece telefonía fija y móvil, mientras su negocio de banda ancha es el impulsor clave del crecimiento que apuntala a ambas. Opera en 25 países y tiene una base global de 264 millones de clientes. La estrategia de crecimiento de Telefónica se centra en los mercados en los que tiene una fuerte presencia: España, Europa y América Latina. Los inversores de Telefónica incluyen a más de 1.5 millones de accionistas directos.
Telefónica Latinoamérica ofrece servicios fijos, móviles y de banda ancha en América Latina, y tiene presencia en todos los mercados latinoamericanos claves: Argentina, Brasil, Chile, Colombia, Ecuador, El Salvador, Guatemala, México, Nicaragua, Panamá, Perú, Uruguay y Venezuela.
MoreMagic Solutions
MoreMagic Solutions, con implementaciones en más de 50 países en todo el mundo, ofrece soluciones de pago para operadores de telefonía móvil, instituciones financieras, proveedores de contenidos y distribuidores, y permite a los consumidores comprar bienes y servicios a pedido utilizando un teléfono móvil, puntos de venta o Internet. El Centro Global de Recarga de Roaming Internacional de MoreMagic Solutions brinda conectividad en todo el mundo para ofrecer servicios generadores de ingresos, tanto locales como internacionales, incluyendo recarga móvil, transferencia al minuto, transferencia de dinero móvil, servicios bancarios móviles, pagos de cuentas, y comercio móvil; con integración en diversos ambientes de red, idiomas y tipos de moneda.
Source: MoreMagic Solutions
Tuesday, September 1, 2009
Finalists announced for 2009 Online Journalism Awards
WASHINGTON, D.C., August 31, 2009 - Finalists for the 2009 Online Journalism Awards, many pushing the envelope of innovation in digital storytelling and information sharing, were announced today by the Online News Association and its partner, the School of Communication at the University of Miami.
A team of 12 journalists representing a diverse cross-section of the industry met Aug. 27 and 28 at the university’s Coral Gables, Fla., campus to select the finalists, which range from independent and nonprofit news and community sites to major media and international organizations. The winners will be announced at the 2009 ONA Conference and Online Journalism Awards Banquet on Saturday, Oct. 3, at the Hilton San Francisco.
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A team of 12 journalists representing a diverse cross-section of the industry met Aug. 27 and 28 at the university’s Coral Gables, Fla., campus to select the finalists, which range from independent and nonprofit news and community sites to major media and international organizations. The winners will be announced at the 2009 ONA Conference and Online Journalism Awards Banquet on Saturday, Oct. 3, at the Hilton San Francisco.
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Gartner: Mobile Advertising To Grow 74% In 2009
A new Gartner report projects that mobile ad spending worldwide will grow 74% this year to $913.5 million but not really accelerate until 2011, when advertisers are expected to boost mobile spending as part of an overall shift toward digital marketing channels.
By 2013, the research firm expects mobile ad spending to surpass $13 billion, with the Asia-Pacific region leading the way, followed by North America and Europe.
"After 2011, the trend will continue as smartphones and flat-rate data plans become more affordable to mainstream users," states the report, titled "Mobile Advertising Grows Quietly. "The growth in mobile advertising revenues is primarily driven by mobile Web banner ads, but it also has a strong growth component from mobile search, downloadable applications and SMS advertising."
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By 2013, the research firm expects mobile ad spending to surpass $13 billion, with the Asia-Pacific region leading the way, followed by North America and Europe.
"After 2011, the trend will continue as smartphones and flat-rate data plans become more affordable to mainstream users," states the report, titled "Mobile Advertising Grows Quietly. "The growth in mobile advertising revenues is primarily driven by mobile Web banner ads, but it also has a strong growth component from mobile search, downloadable applications and SMS advertising."
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