Vincennes radio station wins grant for Spanish programming

VINCENNES, Ind. — Vincennes University’s broadcasting department has won $20,000 from the Corporation for Public Broadcasting to reach out Southwestern Indiana’s Hispanic community with more bilingual news and public events programming.

The grant will pay for portable equipment to record meetings and events in the Hispanic community in and around Vincennes, extending to Jasper and Washington, Ind.

The recordings will play on Blazer Bilingue, the university’s bilingual digital radio station (WVUB HD-3). Those with without digital radios can listen to the programming via computers, at www.wvubhd3.com online.

It’s all part of the station’s plan to reach the growing number of Spanish-speaking people living in Indiana, said Phil Smith, the Vincennes University faculty member who manages the station.

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Sounders FC en español por Internet

Sounders FC Launch Spanish Website to Connect with Diverse Fan Base
RENTON, Wash. - The Sounders FC have launched a new website which will provide original content and features in Spanish to meet the growing demand and interest from their growing and wide-spread fan base.

"The Sounders FC website hosts visitors from over 20 Spanish-speaking countries so far," said manager of digital media Kenton Olson. "We have experienced even greater traffic from throughout Central and South America with the addition of Leo Gonzalez and the ongoing success of Fredy Montero, Jhon Kennedy Hurtado and Osvaldo Alonso."

Jorge Rivera, as editor of and in partnership with La Raza del Noroeste, will provide updates from the Sounders FC players, coaches and front office. Espanol.SoundersFC.com will serve as a resource for Spanish-speaking fans about the matchday experience, the team's community outreach and activities. The site will also feature occasional blogs from the Central and South American players in addition to the blogs and forums available in the site's pioneering integrated social media platform.

"As the team develops into a competitive force nationally and internationally, the interest for Sounders FC grows very noticeably amongst us, who speak Spanish, live in the northwest, and love 'Futbol'", said Rivera.

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Seventh Annual Hispanic Television Summit to be held Wednesday, September 23 –Thursday, September 24, 2009 At the Marriott Marquis New York City

Leading television industry trade publications Multichannel News and Broadcasting & Cable will present the annual Hispanic Television Summit during Advertising Week 2009 for the first time.

According to Larry Dunn, Reed Television’s Group Publisher for Multichannel News and Broadcasting & Cable, “We are pleased to add our Seventh Annual Hispanic Television Summit to the exciting line-up of major events scheduled during Advertising Week 2009. This marks the first time that the leading Hispanic television industry conference has been scheduled in tandem with the many other activities for members of the advertising community.”

The Hispanic Television Summit has been presented annually since 2003. It is traditionally held in New York each autumn season and attracts more than 300 attendees from across the country, Latin America and Spain. The Summit has now become the television industry’s signature conference for executives involved in the business of television and digital video targeted to the US Hispanic and Latin American viewing audience.

The distinctive topic of the Hispanic Television Summit always focuses on the latest trends for generating revenues within the Hispanic television and digital media space. It delivers the “freshest” industry information in response to the current trends in the television and digital video marketplace. As a result, the Summit attracts speakers, panelists, and participants who are top executives from broadcast, cable, satellite, broadband and mobile, as well as those from related businesses like advertising, finance, consumer electronics, video technology and other consumer goods.

The Summit is being produced for the seventh time for Multichannel News and Broadcasting & Cable by New York-based Schramm Marketing Group, Inc., a leading marketing and media services company which includes Hispanic marketing of TV content among its specialties.

To register: visit www.multichannel.com/hispanicsummit or call Sandy Friedman at 646-746-6740

The federal Small Business Administration is trying to expand its audience by launching a free video channel on YouTube.

The federal Small Business Administration is trying to expand its audience by launching a free video channel on YouTube.

The SBA YouTube channel debuted recently with a 60-second introduction to SBA, its programs and services, and a 10-part "Delivering Success" series co-produced with the U.S. Postal Service.

Future topics will cover how small businesses can take advantage of the Recovery Act loan programs and government contracting opportunities. Other videos will highlight exporting to increase market share, counseling on how to start and grow a small business and small business success stories.

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gdgt: The New Online Home for Gadget Fans

Conceived by its founders as a gadget site where fans could "hang out all day," gdgt combines a sleek interface, gadget database, and social networking-style features to create a forum where the devices are the stars.

gdgt is the brainchild of Peter Rojas and Ryan Block, formerly top editors at groundbreaking technology blogs Gizmodo and Engadget. The site was in the works for about a year, with a placeholder homepage only offering weekly podcasts and a promise of more to come. On July 1, that day arrived.

In an introductory video from Tekzilla co-host Veronica Belmont, the site is described as "The place where your friends and your gadgets come together." Features allow participants to create "Have Lists," "Had Lists," and "Want Lists" of gadgets, to rank the devices, and to post lists to other social networking platforms, like Facebook. Account holders also have the ability to add gadgets to the site's database. The mash-up of social network and technology-driven information continues with features like user reviews and discussions.

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Mobile Ad Spend to Rise, But Still Leave Room to Grow

Mobile Internet ad spending is expected to increase fourfold over the next five years, according to new projections from Juniper Research, with emerging markets fueling much of the growth. Despite all the hype, though, mobile ads will remain a small sliver of overall advertising dollars for the foreseeable future.

Juniper predicts worldwide ad revenues on the wireless web will surge to nearly $2 billion by 2014 from $500 million this year thanks to increasing traffic from markets such as India and China, where fixed-line Internet access is limited. The overall mobile ad market (including online as well as text ads, Bluetooth-based campaigns, etc.) is expected to grow at a similar clip, increasing to $6 billion in 2014 from $1.4 billion this year.

While the predicted growth may be impressive, recent figures from IDC illustrate just how small mobile is compared to the online advertising world at large. Worldwide online ad spends rang up $13.9 billion in revenues during the second quarter alone, the firm found, $6.2 billion of it in the U.S. Of course, IDC’s estimates underscore how much potential growth remains in the wireless web. As Rutberg & Co. recently noted:

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Fox Sports En Español Wins Two Coveted Industry Awards

Los Angeles, CA – August 27, 2009 – Fox Sports en Español, the country’s top Spanish-language sports brand, is the recipient of two major industry awards for its “Strings” campaign, featuring an inspirational soccer TV spot set to the stirring sounds of violins. The groundbreaking and emotional piece garnered the network two Telly Awards, which honor outstanding cable TV programs, online content, commercials and film productions, as well as an Imagen Award, which recognizes positive portrayals of Latinos and Latino culture in entertainment.

“These awards provide yet another reason to celebrate our exceptional creative team. Recognitions like these validate our positioning as one of the country’s most relevant, dynamic and innovative cable sports properties,” said Tom Maney, SVP of Advertising Sales for Fox Sports en Español.

The “Strings” campaign resonated greatly with consumers from a variety of backgrounds. Around the globe, millions of young men aspire to become professional soccer players. Regardless of their financial status in the world, this is a lifelong dream and an opportunity. “Strings” uses the quintessential sound of classical violin music to tell the story of three real life soccer players, as they take their respective journeys to play the historic game.

Established in 1985, The Imagen Foundation is dedicated to encouraging and recognizing the positive portrayals of Latinos in the entertainment industry. Past honorees include such entertainment industry professionals as Antonio Banderas, Phil Roman, Edward James Olmos, Bill Meléndez, Rita Moreno, Jennifer Lopez and Héctor Elizondo.

The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. This year’s 30th Annual program was an international competition which received more than 14,000 submissions from five continents, making it one of the most competitive in the history of the Telly Awards.

Fox Sports en Español clinched the highest honors in two key categories among a notable list of participants. In the first category at the Tellys, Fox Sports en Español won the top award in Promotional Branding in Regional TV & Multi-Market Cable, while the second Silver Telly for FSE was achieved in the category of Sports Programs, Segments, or Promotional Pieces. At the Imagen Awards, Fox Sports en Español won the award for Best On-Air Advertising.

“These awards are recognition from our peers in the industry, and they point directly to our expertise in the branding and sports categories,” said Oren Hatum, Vice President, On-Air Promotions for Fox Sports International who was also Creative Director / Executive Producer for the FSE Strings Campaign. “In the end, we were successful in developing a dynamic creative concept to brand Fox Sports en Español, while capturing the true tenacity of three young men in pursuit of their Goal!”

About Fox Sports en Español

Reaching more than 14 million cable and satellite households in the country, of which over 5 million are U.S. Hispanic Households, Fox Sports en Español is the leader in Spanish-language sports media. We feature premier soccer programming with exclusive coverage of the top leagues and tournaments in Latin America and Europe; coverage of the Major League Baseball regular season, All-Star Game, American League Championship Series and World Series; championship boxing and UFC® and mixed-martial arts across four compelling media platforms. With more than 1,600 hours of live and exclusive programming, a robust web site brimming with streaming video and portable content from FSE Móvil, we are and will continue to be the first name in the U.S. Hispanic sports space.

Fox Sports en Español is distributed by Fox Cable Networks Group and operated by Fox Pan American Sports LLC, an international sports programming and production entity jointly owned by HM Capital Partners, LLC and News Corporation’s (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) Fox Sports International. For more information, visit Fox Sports en Español online at foxsportsla.msn.com.

DIRECTV Más Launches A Toda Música TV (ATM), An Exclusive Music Video Channel Created For Lovers of Mexican Regional Music Living in the U.S.

EL SEGUNDO, Calif.--(BUSINESS WIRE)--DIRECTV Más™, DIRECTV’s Spanish- and English-language programming service, today launched A Toda Música TV (ATM), an exclusive music video channel created for lovers of regional Mexican music living in the U.S.

The launch event for the channel will be part of the monitorLATINO music conference in Los Angeles at the Pacific Palms Resort where the legendary regional Mexican group, Los Tigres del Norte will serve as “Padrinos” (Godfathers) for the channel. ATM is a music channel that brings the best of the Mexican Regional genre both from Mexico and the U.S. including Norteño, Banda Sinaloense, Duranguense, Sierreño, De tierra Caliente, Balada Grupera, Regional Hip Hop, Mariachi, Tropical and Tex Mex.

“DIRECTV Más is proud to bring A Toda Música TV to our customers; we searched for a long time to bring the absolute best regional Mexican music video channel available in the industry,” said John de Armas, vice president of Más and International. “Now, our customers can exclusively experience quality and highly entertaining regional Mexican content in a very intimate setting with the most popular titles and artists. ATM by far surpasses any other music channel in the marketplace today.”

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PeopleEnEspanol.com Launches New Interactive Tool: 'Cambia Tu Look'

NEW YORK, Aug. 26 /PRNewswire/ -- Further expanding on its celebrity style coverage online, PeopleEnEspanol.com today launched a new interactive tool, http://www.peopleenespanol.com/pespanol/cambiatulook where users can upload photos of themselves and try out new celebrity looks in hair and makeup. This technology is the first of its kind within the Hispanic market, where users are experimenting with looks designed for Hispanic women -- complete with complimenting hair, skin and eye colors.

Cambia Tu Look is a free, fun, easy way to try on hundreds of the hottest celebrity hairdos, as well as lip, skin and eye colors - all in an instant. For the ultimate transformations, users can try on the complete hair-and-makeup looks of their favorite American and Latino stars such as Angelina Jolie, Jennifer Lopez, Thalia, Katie Holmes and Maite Peroni, and learn how to the exact glamorous red-carpet looks. PeopleEnEspanol.com worked with leading celebrity beauty experts to provide users with step-by-step tips on how to achieve these sexy, modern celebrity looks.

Users can try out over 100 celebrity hairstyles and experiment with hair, lip and eye colors from more than 100 popular brands, then purchase these favorite beauty items online by clicking through to a retailer.

"PeopleEnEspanol.com is the ultimate Hispanic website for the hottest trends in celebrity fashion and beauty," says Fran Hauser, President, Digital, Time Inc. Style and Entertainment Group. "With Cambia Tu Look we are providing an exciting, engaging experience for women where they can sample with new looks and shop for their favorite beauty brands."

"Beauty and style are defining characteristics for Latinas," says Lucia Ballas-Traynor, publisher, People en Espanol. "They have been following the hottest trends of today's stars but now they can be inspired by creating their own unique looks and styles that differentiate them from mainstream."

The makeover tool was designed and created in partnership with TAAZ, a San Diego-based technology company.

LatinHeat.com Presents: 'Let's Talk!' Brings Cultural Relevance to Talk Show Arena

LOS ANGELES, Aug. 21 /PRNewswire-HISPANIC PR WIRE/ -- In the over thirty daytime and nighttime talk shows on cable and broadcast network TV you will be hard pressed to find a Latino, let alone a Latina voice. George Lopez aims to change that when he premieres his show Lopez Tonight on TBS. Meanwhile, four Latinas are already bringing cultural relevance to the talk show landscape on their internet talk show Let's Talk! Let's Talk is a 15 minute "Anytime" internet talk show with a unique perspective on culturally relevant topics with universal appeal. Tune in anytime on http://www.latinheat.com.

Let's Talk! is a ground breaking English-Language talk show featuring four intelligent, opinionated, hilarious, dynamic and professional Latinas. Emmy-award winning host and actress Marabina Jaimes (Storytime); actress-comedienne Dyana Ortelli (Curb Your Enthusiasm); Bel Hernandez, Publisher of Latin Heat, a print and online magazine; and actress Kikey Castillo are ready to tackle any subject.

Hernandez, who serves as both co-host and executive producer of the show put it this way, "We felt it was time to speak up and be heard," and continues, "Our target audience is Latinas, but our content is universal, we just add a twist of flavor with our perspective."

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Getting to Know the Mobile Population

Mobile users are inseparable from their devices. Whether they have a smartphone or a traditional feature phone, it goes with them at all times. And as these devices become more capable, they are evolving into extensions of users’ desktops and home communications and entertainment systems.

Penetration will near 100% by 2013, reflected in a modest 2.7% compound annual growth rate (CAGR) in the number of subscribers between 2008 and 2013.

“With mobile usage now pervasive, eMarketer believes that mobile will develop into a ubiquitous platform for messaging, social networking, entertainment and Web access,” said Noah Elkin, eMarketer senior analyst and author of the new report, “Mobile Users and Usage: It’s Personal.”

The mobile subscriber population is hardly uniform—in either its demographic composition or usage habits. For example, women enjoy a slight lead over men in the overall composition of the mobile subscriber population. According to comScore data, the split is 53% women, 47% men. However, men are better represented in the key 18 to 44 age range. Variations in usage by age, income, ethnicity and device type also exist, with each subsegment representing its share of opportunities as well as a unique set of potential challenges.

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Radio listeners raise $160K for Dell children’s hospital

The Children’s Miracle Network is recognizing Hispanics in Austin for giving $160,000 to benefit the Dell Children’s Medical Center.

The network raises money for 170 children’s hospitals in the U.S. and Canada, including Dell. Last week, they partnered with Border Media stations La Ley, 98.9 FM, and Digital 92.5 for the nonprofit’s first-ever “Hispanic Radiothon” in Austin. The Spanish-language stations broadcast “Radioton de Milagros” (Radiothon of Miracles) from the hospital, conducting emotionally charged interviews with patients, and encouraging listeners to donate.

About 47 percent of the 89,000 children treated at Dell Children’s last year were Hispanic, said Alison Bowers with the Utah-based Miracle Network, adding “That’s a huge population we wanted to reach out to.”

The network has been organizing English-language Radiothons since 1997, raising $280 million. But it only started targeting Hispanic communities through similar radio events in the past two years.

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Teens And Mobile: Is The Love Affair Ongoing?

The Pew Internet & American Life Project says it's working on its latest survey on how teens and their parents use mobile phones. The latest results won't come out until early 2010, so Pew repackaged some of data from surveys on teens and mobile from the last five years in a new report to tide over anyone (like mobile marketers) anxiously awaiting new insights on the subject.

One of the main findings across the studies is that the proportion of teens that have cell phones has risen from 45% in 2004 to 72% in early 2008. That figure has probably increased again over the last year and a half, assuming the growth pattern has held.

That the vast majority of U.S. teens are now using mobile phones isn't a big surprise. The more interesting questions have to do with how they're using them and what types of devices they're using.

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Health Media Network Expands to New Markets

NEW YORK, Aug. 19 /PRNewswire/ -- Health Media Network (HMN) announced plans to expand its point-of-care digital signage network into major U.S. markets, including Detroit, Miami, St. Louis, Los Angeles and Chicago. The move signals the growing demand for HMN's services by healthcare providers and advertisers. Installations in Miami, Detroit, and St. Louis were recently completed. Expansion to other markets is slated for the second half of 2009. HMN's largest market is New York City, where it owns and operates a network comprising physicians' waiting room areas.

"HMN's ongoing expansion to major new markets is a sign that our technology, high-quality programming, and audience demographics are attracting real interest across the country," said Christopher J. Culver, HMN's Chief Executive Officer.

HMN generates 188 million annual impressions. The media company offers to healthcare facilities free digital flat-screen monitors and health-related programming. Facilities that become part of HMN's network are also given the ability to upload their own messages and announcements to patients and employees through a website interface. For advertisers, HMN offers marketers the ability to target specific demographics (i.e. women and children) and medical specialties (i.e. dentists and cardiologists) via its IP-addressable network.

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CBS Unveils First 'Video in Print' Ad

First came the branded eggs. Then the Elvis-blaring audio chips. Next were the odd, faux rum taste strips.

Now, in the latest stunt attempting by the network to promote its fall slate, CBS on Wednesday unveiled a print advertisement with a small, embedded video screen that will enable some readers of Entertainment Weekly to sample 40 minutes of its upcoming shows.

It's the first use of a video player in a print ad, executives at CBS, Entertainment Weekly and Americhip, the company that produced the "video-in-print" technology, said.

The video player will be inserted into subscription copies of Entertainment Weekly's Sept. 18 Fall TV Preview in New York and Los Angeles.

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Making Your E-Mails Go Viral

Online retailers want their marketing e-mail messages to reach as many eyeballs as possible. Taking advantage of subscribers’ natural desire to share info about a great deal with their friends is one way to do just that.

Dedicated links that allow e-mail subscribers to easily “forward to a friend” (FTAF) or “share with your network” (SWYN) are two ways marketers can help their messages go viral. Though social networking is hipper than old-fashioned e-mail forwarding, marketers are much more likely to provide a “forward” link (48%, including those who provide both links) than easy sharing capability (13%, including those who provide both links), according to data from Smith-Harmon.

Only a few online retailers used both types of links in their e-mail campaigns, and nearly one-half did not offer any link at all for passing on messages.

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Polito Vega Celebrates 50 Years on the Radio with a Two-Day Concert Series

MIAMI, Aug. 19 /PRNewswire/ -- Spanish Broadcasting System (Nasdaq: SBSA) ("SBS") announced today that Polito Vega, better known as the "King of Radio," will be honored for his 50 years on the radio with a two-day concert series organized by WPAT- 93.1 FM Amor and WSKQ- 97.9 FM Mega.

The concerts will be held on Friday, August 28 and Saturday, August 29 at Madison Square Garden in New York City. Each concert will start at 8 PM.

On Friday, August 28 at 8 PM, Amor 93.1 will present Polito's first Mega concert celebration, highlighted by an appearance of the internationally renowned singer Juanes. The concert will include performances by some of today's biggest pop artists, such as: Enrique Iglesias, Paulina Rubio, Alejandro Sanz, Laura Pausini, Luis Fonsi, Cristian Castro, Don Omar, Gloria Trevi, David Bisbal, Arthur Hanlon, Alexander Acha and Fanny Lu.

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New categories in 2010 DMNews Buyers Guide

The second edition of the annual DMNews Buyer's Guide — a comprehensive list of direct marketing service providers and creative agency partners — will include three new categories: behavioral targeting, online video and social media services.

"This year, we're looking to not only update the listings, but improve the guide as a tool for marketers," said Cara Wood, editor-in-chief of DMNews. "The new categories reflect growth over the past year in the social media, video and behavioral targeting spaces."

The DMNews Buyer's Guide 2010 promises to provide a reliable and easy-to-use resource of accurate and relevant information. It will be available in a softcover print edition, as well as on DMNews.com as a searchable digital version.

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Telemundo y Billboard lanzan sitio electrónico en español

MIAMI: Telemundo y Billboard se unieron para lanzar el sitio electrónico oficial de Billboard en español, que se encuentra disponible también a través del sitio electrónico de Telemundo en el área de música, ofreciendo acceso ilimitado y exclusivo a música de todos los géneros.

El sitio billboardenespanol.com, también ofrece acceso a Top Ten Hot Latin Songs y Top Latin Albums. Además, los usuarios encontrarán entrevistas en video, fotos, cobertura de importantes eventos musicales y reseñas de álbumes y canciones.

Liderado por Telemundo.com, el sitio de música, que llega a 1,8 millones de usuarios, ofrece interactivas herramientas de Internet, tales como encuestas y foros, que permite a los visitantes comentar sobre cada pieza de contenido y compartir este contenido con sus amigos. La sección especial dentro del sitio, titulada Café Billboard presenta interpretaciones acústicas y sesiones de preguntas y respuestas con las más populares estrellas de la música actual. La entrevista Billboard permite que los seguidores disfruten semanalmente de entrevistas exclusivas con grandes artistas tanto latinos, como del mundo anglosajón.

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Batanga, Inc. Announces the Launch of the Batanga Network

MIAMI, Florida - Batanga, Inc., the leading next-generation Hispanic media company reaching U.S. Hispanics, today announced the launch of the Batanga Network, a groundbreaking, pure-play Hispanic ad network. Batanga, Inc.’s acquisition and subsequent exponential growth of the HispanoClick network, its recent implementation of industry-exclusive targeting technologies, and its decade long dedication to in-culture sites such as Batanga.com, have paved the way for the network’s launch. The Batanga Network is the evolution of company that has always been at the forefront of the online U.S. Hispanic Market.

The Batanga Network demonstrates unparalleled and substantial reach with over fifteen million unique visitors as per comScore Media Metrix July 2009, making it the largest Hispanic-focused ad network. With a sizable audience, Batanga Network’s targeting capabilities make delivering every segment in the market, across all categories and contents, viable. The Batanga Network offers advertisers contextual and behavioral targeting, pinpoint geo-targeting and demographic targeting, as well as the ability to retarget. Additionally, building on more than ten years of audience insights and in-culture experience, the Batanga Network, provides marketers with a portfolio of solutions. From performance and direct response to custom branding, the network can addresses all the nuances of this growing and influential audience.

“The growth of the U.S. Hispanic online audience is complex and cannot be addressed with a one-dimensional online strategy or buy. We are eager to work with our advertisers and demonstrate to them the power of our state-of-the-art targeting technologies”, said Rafael Urbina, Chairman and CEO of Batanga, Inc. “The Batanga Network will allow marketers to reach and segment the online U.S. Hispanic Market like never before.”

Recently, comScore Media Metrix and Nielsen Online released data demonstrating that the U.S. Hispanic Internet population was not only growing faster than any other group of Internet users, but also was the time spent online and the number of pages consumed. According to a newly released eMarketer report, in 2009, the number of U.S. Hispanics online is estimated to grow by 7.9%, exceeding 22 million users. Time spent online is also growing rapidly with data showing that U.S. Hispanics are spending over 26 hours online per month, a 12.5% year-over-year rise.

The launch of the Batanga Network comes at the heels of the company’s recent implementation of advanced targeting technologies. The technologies provide marketers with the most sophisticated and advanced portfolio of media solutions targeting U.S. Hispanics online. Targeting contextually and behaviorally in both Spanish and English, as well as automatically analyzing every Web page across its network in both languages to locate relevant content, the technology allows marketers to carve out and reach any audience segment.

Clients such as Verizon, Sears and Sprint, among others, have already begun to benefit from the network’s vast reach and advanced targeting technologies.

“We are pleased to be utilizing the new targeting capabilities offered by the Batanga Network as part our U.S. Hispanic online marketing efforts for our clients,” stated Casey Martin, Media Supervisor at Moxie Interactive. “We feel strongly that reaching Hispanic consumers online, in-culture and in-language, is essential to maintaining the growth and development of our clients and their consumers.”

About Batanga, Inc.
Batanga, Inc., is the leading Hispanic-focused online media company. The Batanga Network reaches the most U.S. Hispanics online monthly, across all categories and all demographics. Batanga.com, one of its premier online destinations, has consistently been one of the top online destinations for U.S. Hispanics over the past ten years. Batanga, Inc. maintains offices in Miami and New York. Learn more at www.batanganetwork.com

Marketers Embrace Twitter over Facebook

Facebook may have recently passed MySpace as the most-visited social networking site in the US, but it’s facing stiff competition for the attention of social media marketers. By some metrics, Twitter is more popular in the marketing world.

Burson-Marsteller, in a July 2009 study of Fortune 100 companies, found that more companies had a presence on Twitter (54%) than on Facebook (29%).

According to the study, which looked at corporate blogs in addition to Twitter and Facebook profiles, about one-fifth of Fortune 100 firms only used one of the three channels. Those companies were overwhelmingly likely to choose Twitter (76%) over Facebook (14%) or blogging (10%).

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MIO Television and South EcuaMeridian to Enter New Media in Latin America

NewswireToday - /newswire/ - San Diego, CA, United States, 08/14/2009 - 3RDI Technology, leader in the development of solutions for personalized TV, and South Ecuameridian leader in Latin America on integral solutions have joined forces to introduce into Latin America Market.

3RDI Technology, Inc., Company was established in San Diego California, with offices in different cities in Europe, United States and its new partner in South Ecuameridian presents its innovative and revolutionary Mio TV platform.

MIO TV is a channel created with a custom platform for viewers based on their tastes, behavior and mood in response to the perfection, its designed to be able to view programming across three screens: television, mobile, PC. Its revolutionary new way to select the TV allows the user to create a personalized experience. Overcoming the more traditional electronic program guides (EPG's). MIO Television is a completely new platform that enables global distribution of television content with a single click through any digital network (IPTV, cable, mobile, Internet).

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T-Mobile Aims to Help Hispanic Customers Save Money by Offering 'Mobile Makeovers'

BELLEVUE, Wash., Aug. 13, 2009 /PRNewswire-HISPANIC PR WIRE/ -- T-Mobile USA, Inc. announced a new campaign dedicated to helping Hispanics save money on their wireless service.

T-Mobile is prompting wireless customers to compare the value they are getting with their current wireless provider against other national carriers. People can visit T-Mobile retail stores or http://es.T-Mobile.com for a Mobile Makeover(SM), at no charge. The site links customers to BillShrink, an independent third-party service that provides people with free, unbiased and personalized savings recommendations for everyday bills such as wireless plans, credit cards and gasoline.

Due to the current economic climate, everyone is trying to cut costs and reduce their bills. Hispanics, in particular, turn to the Internet to find the best deals. According to a recent study more than a third of Hispanics (35%) say the Web is the first place they look for information and 37% that it has changed the way they get product information. Almost a quarter of Hispanics (22%) say it has changed the way they shop.*

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Partners for Digital Equality (PDE), The Hisp Assoc of Colleges and Universities (HACU) & the Nat. Hisp. University (NHU) Announce Strategic Alliance

ATLANTA, Aug. 13 /PRNewswire-HISPANIC PR WIRE/ -- Partners for Digital Equality(TM) (PDE), The Hispanic Association of Colleges and Universities (HACU) and The National Hispanic University (NHU), a HACU member higher learning institution, today announced a strategic alliance to support initiatives funded through broadband stimulus funds that will educate and empower Hispanics, other minorities, women, and the underserved in the communities surrounding HACU member institutions.

"Today's announcement represents a significant leap forward in our roll-out of programming for Hispanic audiences across the nation," said Partners for Digital Equality Chairman Julius H. Hollis (Mr. Hollis is also Chairman of The Alliance for Digital Equality(TM), a 501(c) 4 consumer advocacy organization). "There's great strength in partnerships and we could not have selected better allies to help extend our reach into the educational sector."

"The digital divide remains a major stumbling block for minorities to prepare themselves for careers in science, technology, engineering and mathematics (STEM) fields that are vital to our nation's future," said HACU President and CEO Dr. Antonio Flores. "Through this strategic alliance with Partners for Digital Equality(TM), we aim to build STEM capacity at our member institutions and to enhance their students' and communities' access to online technologies."

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Virtual Goods Mean Real Dollars

Virtual goods represent one of the strongest ways that marketers and retailers can get involved with virtual worlds, and their popularity in social networks has increased with the opening up of the Facebook platform.

For example, fashion marketers and retailers have offered virtual versions of current in-store clothing, along with links to buy the items in real life, on sites such as Stardoll. Branded items are also available to decorate social network profile pages or to send to friends.

Piper Jaffray predicts that total US revenues from virtual goods will reach $621 million this year, a huge increase of 134% over revenues in 2008. Double-digit increases are projected to continue through 2013, according to the “Pay to Play” report, when US virtual goods revenues will reach nearly $2.5 billion.

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Law Firm Internet Marketing Shop Provides New Info on Minority Mobile Web Use

Kevin Quinlan an attorney-marketing guru offers his insight into trends in wireless Internet access by African American and Hispanic consumers and how they impact law firm marketing and search engine optimization.

In a recent report, data provided by a Pew Internet study of mobile web use indicates that the number and frequency that African Americans and Hispanics have accessed the mobile web has outpaced white consumers by a double-digit margin. Law firm marketers should take note of this dramatic rise in minority mobile web access.

While wireless Internet access has risen to nearly one third of all consumers over the age of 18, more black and Hispanic consumers tend to use a mobile phone as their principal phone and therefore have a lower rate of hard-wired high-speed connection use than white consumers. This factor provides insight into why minority Internet users have had a bigger bump in wireless access than whites. Seventeen percent of white consumers accessed the Internet with a mobile device on an average day versus twenty nine percent of blacks and Hispanic consumers. It is noteworthy that the study did not include a Spanish language option, so the data is for English-speaking users.

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Yahoo! En Espanol Reveals the Most POPular Searches for July

MIAMI, August 10 /PRNewswire-HISPANIC PR WIRE/ -- Yahoo! En Espanol today announced its most popular Searches on Yahoo! Pop for the month ending July 31 (http://espanol.pop.yahoo.com/pop/#2009-07). Yahoo! Pop allows users to access the site and stay in touch with what's hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category.

The Most Popular Searches in Yahoo! Pop for July include:

Top 10 Overall Searches
1. Megan Fox
2. Premios Juventud
3. Nelly Furtado
4. Elvis Presley
5. Belinda
6. Tamiflu
7. Niurka Marcos
8. Anahi
9. Taylor Swift
10. Lorena Herrera

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iTunes' Mexico launch could shake up digital market

LOS ANGELES (Billboard) - An expected surge in smart-phone sales could bode well for the iTunes music store's belated entry into Latin America.

And that, industry observers hope, could help jump-start the region's mobile-centric digital music market.

Apple's August 4 launch of the iTunes music store in Mexico, its first in Latin America, comes about a year after the dominant mobile carrier America Movil began offering the iPhone in Mexico. On July 31, the carrier rolled out the new iPhone 3GS in Mexico, Guatemala, El Salvador, the Dominican Republic, Colombia and Uruguay. The iPhone is also available in Brazil, Chile and Argentina.

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McDonald's Mobile Campaign Targets Hispanics

As part of its ambitious McCafé marketing effort this summer, McDonald's has launched its first mobile campaign focusing on the Hispanic market in New York City. Through a promotion begun earlier this month, McDonald's is giving away some 10 million samples of mocha-flavored beverages on "Mocha Mondays" as part of its broader push behind the new McCafe coffee line.

Working with mobile ad network Millennial Media and agency expósito & Partners, the restaurant chain will specifically target New York's Hispanic audience with Spanish-language mobile banner ads that allow users to opt-in for SMS text reminders about the free McCafé Mochas as well as local events.

Customers who visit a McDonald's on Mondays between 7 a.m. and 7 p.m. through Aug. 21 can get a free 7 oz. Iced McCafé Mocha or an 8 oz. Hot McCafé Mocha.

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Arbitron Reports that the Out-of-Home Digital Video Display Audience Exceeds 155 Million or 67 Percent of Americans Per Month

COLUMBIA, Md., Aug. 5 /PRNewswire-FirstCall/ -- Approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen an Out-of-Home (OOH) digital video display, in the past month, at one or more of 17 types of public venues according to a new study by Arbitron Inc. (NYSE: ARB). The Arbitron Out-of-Home Digital Video Display Study 2009 shows that the general audience for OOH digital video displays represents a cross-section of American consumers, and closely mirrors the average U.S. population.

Seventy-six percent of those who recall seeing digital video displays in the past month noticed seeing them at multiple venues. Digital video screens in retail locations alone (including grocery stores, large retailer/department stores, drug stores, shopping malls or convenience stores) reach more than 123 million (53 percent of) American adults in an average month.

"Out-of-home digital video displays, in most cases, broadcast advertising and content that are created for public environments and are distinct from network or cable TV viewing away-from-home," said Alton Adams, Chief Marketing Officer, Arbitron Inc. "This Arbitron study focuses on this expanding market and is designed to provide insight to help advertisers target certain consumer groups including affluent households, male adults, young adults and Hispanics using OOH digital video networks."

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Starcom/Telemundo Studies Hispanic Consumer Behavior

Starcom MediaVest Group has linked with Telemundo to expand its "Beyond Demographics" research initiative to the Latino market. The pair are undertaking a study looking to offer insight into consumer behavior for the U.S. Hispanic market.

SMG and Telemundo said the Latino market has an estimated population of 45 million and buying power of $860 billion-plus.

In 2007, SMG led the first initiative under the "Beyond Demographics" umbrella that explored aspects of the African-American consumer and revealed "12 archetypes" within the broader community.

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Twenty-One Top Twitter Tips

You've heard about Twitter--that curious, strangely addictive social-networking technology that facilitates torrents of truncated messages among millions of users. You might even know your hashtags from your re-tweets. But how can you make money with it?

Forbes canvassed scads of businesses and pricey social-networking gurus looking for honest answers. Admittedly, we were skeptical. After all, how much can you accomplish in 140 characters or less?

Turns out there are myriad ways Twitter can have an impact, and not just as a marginal marketing tool. Indeed, we found 21 clever ways to use Twitter--for everything from boosting sales and scouting talent, to conducting market research and raising capital. Chances are, there will be many more.

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Border Media Flips KRIO/San Antonio To "El Compa"

July 31, 2009: Border Media flips Spanish Pop KRIO-FM (Digital) in San Antonio to a Regional Mexican format as "El Compa." The new format is targeted at men 18-49, joining clustermates KSAH-AM which plays traditional norteno and ranchero music and targets adults 25-54, and KLEY-FM, with norteno lite and grupero music targeting women 18-49. Alfonso Flores, who programs KSAH and KLEY, adds PD duties at the new El Compa.

"The Regional Mexican format is exploding because of the amount of variety within the format, and therefore you can actually create a spectrum of formats based on the demographics you’re trying to reach, from traditional, to the young and hip, to the family-oriented people," said Border Media VP/Spanish Programming Jose Santos. "What we are essentially offering with all of our radio stations is the ability to reach the entire Regional Mexican lifestyle spectrum. The vast variety of music from Regional Mexican music is instrumental in the creation of this station. The music is embraced by San Antonio Hispanics."

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