Televisa to air Telemundo content on Latam pay TV

MEXICO CITY (Reuters) - Mexican broadcaster Televisa will add content from network Telemundo to its pay channels as it strengthens links with the U.S. No. 2 Spanish-language television company to boost viewership.

Starting this weekend, Televisa will air Telemundo's soap operas and contest shows in Mexico and the rest of Latin America, Jose Baston, president of Televisa's television and content, said on Thursday.

The companies declined to give details on the advertising revenue expected from the venture. Some Telemundo shows are already being aired on one Televisa channel in Mexico.

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Mobile Internet Use Spikes Among African Americans, Hispanics

Washington - The number of Americans, and specifically African Americans and English-speaking Hispanics, using mobile phones to access the Internet has shot up significantly over the past 16 months, according to a report from the Pew Internet & American Life Project. The number of African-Americans who reported having accessed the Internet on their cell phones rose from 12% in 2007, to 29% in 2009, while the percentage of English-speaking Hispanics grew from 18% to 29%.

Mobile Internet use among whites was less pronounced, growing from 9% to 17%.

Overall, nearly one-fifth (19%) of Americans now access the Internet via a mobile device daily, up from the 11% who reported doing so in December 2007.

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Latin-Pak launches Annual E-Mail Contracts

ST. LOUIS, MO, July 30, 2009 /24-7PressRelease/ -- Latin-Pak, visionary in Hispanic Direct Marketing, launched its newest marketing innovation today with Annual E-Mail Contracts. The product is designed for clients who are serious about penetrating the Hispanic Market in their annual campaigns. The product offers 1 million e-mail blasts per month on an annual basis while including flexibility in implementation: blasts can be broken down to bi-weekly or combined bi-monthly. The e-mail blasts are client-based offering many features to allow streamlining, repetition and niche marketing via a Latin- Pak's exceptional double-opt in e-mail list. Among the many features, the annual contract provides a fixed pricing that is billable throughout the year so it can be applied to various campaigns and efficiently budgeted.

According to Vince Andaloro, Latin-Pak President and CEO, " Each facet of this program is extremely invigorating and offers limitless reach into the Hispanic Market. Take for example, the ability to break down the monthly transmissions into two blasts to either target the same selects twice or to reach two different selects with different messages. Additionally, we find in the current media age that it is crucial to maintain consumer attention: the monthly visibility created by the e-mail will reinforce credibility and attain attention. The beauty of this program is that it is totally malleable to the clients needs throughout the year it can be changed, budgeted, repeated, segmented all with Latin-Pak's high quality data that is consistently maintained and has a proven track record. It is a serious program for those serious about e-mailing to Hispanics"

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Digital and Social Media Convergence 2009 Conference: Meet the Latin Disruptors of Media, Entertainment, Technology & Advertising Attracts Influen...

NEW YORK--(BUSINESS WIRE) -- The Latin Media and Entertainment Commission of the City of New York (LMEC) and LatinVision Media announced today the full lineup of participants in this year’s Wednesday, October 14, 2009, Digital and Social Media Convergence 2009 Conference. Janet Robinson, CEO of The New York Times, will do the opening remarks. A three-hour Business Networking Reception follows where industry, talent and investors will be able to connect in a more relaxed environment at the crossroads of the world.

The 2009 Convergence Conference is the premier event for Latin media, entertainment, technology and advertising CEOs and executives looking to grow their business and explore new opportunities with Latin audiences and to reach the mainstream, which spotlights the constant state of creation and evolution required of business leaders in today’s rapidly changing digital and social media landscape.

“This year’s Convergence Conference will bring together the best minds of the country’s Latin media, entertainment, technology and advertising sectors to the center of the world’s greatest stage – New York City,” said Mayor Bloomberg. “This collaboration between our City’s Latin Media and Entertainment Commission and LatinVision is another example of the great work our City is doing to solidify our position as the Latin media and entertainment capital of the world.”

Speakers are going to explore ideas and offer wisdom on the constant changes that are taking place within these industries. Among the varied topics are what creativity means in a digital world, whether the Web can support quality content, and how technology can change not only the way a company sends messages to consumers but also the way a company operates locally, regionally and internationally.

“Convergence 2009 captures the feverish pace of transformation happening in the media, entertainment, technology and advertising world today,” said Carlos Vassallo, CEO of LatinVision. “It is clearly a time of great change. A look at the top 50 US Websites shows that many are getting more traffic from abroad than from the US Spanish and is the third most used language in the world on the Internet with 130 million users after Chinese and English,” added Mr. Vassallo.

Speakers are a “who’s who” of CEOs, top marketers, senior executives, publishers, and industry gurus and experts. To view the speakers simply log onto

www.latinvision.com/conference/speakers.pdf

In addition to the lineup of keynotes, Convergence 2009 offers its attendees an unrivaled opportunity to learn from CEO’s and senior marketers who will share their experience from across a variety of emerging platforms including streaming, podcasting, radio, blogging, social networking, Internet, WiFi, audio, video and mobile casting and case studies of new ventures and how they got started through financing and networking events

For a full list of confirmed speakers and information on how to register, please visit www.latinvision.com/conference

Several sponsorship packages are still available. For more information on sponsorships, please contact Carlos Vassallo at 646-519-2452 or via email at: carlos@latinvision.com

About the Latin Media and Entertainment Commission (LMEC)
Mayor Michael R. Bloomberg created the LMEC in 2003 with the mission to make New York the capital of Latin media and entertainment.

The Commission advises the Mayor on business development and retention strategies for the Latin media and entertainment industry, to retain, recruit, and expand Latin media and entertainment productions, businesses, and jobs in New York City and to attract and host high-profile Latin entertainment productions and events and to support and create New York based events

The Commission is made up of leaders from the Latin and mainstream media industry, community leaders from the nonprofit and cultural sectors, and leading executives from the financial, advertising, publishing, new media, and real estate sectors.

The heads of seven City agencies, under the direction of the Deputy Mayor for Economic Development, serve on the commission as ex officio members.

About LatinVision Media
LatinVision Media Inc. is a New York based Company that operates business portals targeting US Hispanic and Latin American professionals, entrepreneurs, executives and business owners in a small and medium-sized companies.
See all our sites here: http://tinyurl.com/LatinVision and follow us on twitter at www.twitter.com/latinvision

Contacts:
Carlos Vassallo
CEOLatinVision Media Inc.
POB 376 Church St. Station
New York, NY 10008
www.latinvision.com/conference
carlos@latinvision.com
Tel: 646-519-2452
Fax: 469-533-4874

Carlos Manzano
Executive Director Latin Media and Entertainment Commission
New York City Economic Development Corporation
110 William Street • New York, NY 10038
www.nycedc.com
cmanzano@nycedc.com

Some Advertising Shines in Dark Times

According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009.

Hardest hit will be traditional media such as newspapers, radio, magazines and TV, each falling by 14% or more.

Even the once-indomitable online ad space is faltering, with MAGNA expecting a 2.2% total spending decrease.

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Computer store bridges technology gap for seniors and disabled

David Vaughan’s tinkering with computers over the years booted him into a new career in a retail space in which he had longed hoped to open his own business.

His tech know-how and uncommon business approach also are winning the Fort Worth entrepreneur rave reviews and numerous awards.

Vaughan spent 10 years working at Sabre Inc., but as older family members began asking him for computer help, he left the corporate world and opened Computers Made Easy almost three years ago.

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Ad Age's Hispanic Fact Pack Ranks Agencies and Uncovers Latino Trends

Download the document here:

http://www.latinvision.com/hispanicfasttrack2009.pdf

Digital Signage Universe Directory Now in Español

New York, NY (PRWEB) July 24, 2009 -- Digital Signage Universe, a leading resource for news and information on the digital signage business, has announced the release of the industry's most comprehensive Directory in Spanish.

According to a February 2009 report by comScore, the US Hispanic online population has reached a record 20.3 million Internet users experiencing 6% growth over the same period in 2008. The report notes that the Hispanic online demographic is expanding more than 50% faster than the overall US online population. During the past year, the growth of America's Hispanic Internet audience has outpaced that of the total US online population in terms of number of visitors, time spent, and pages consumed. Worldwide use of Spanish on the Internet is also growing, Spanish now ranks third, after English and Chinese, for the most common languages used to search the Internet, representing 8.2% of total users. Current statistics also show that almost 80% of Hispanics are using the Internet to research products.

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How To Grow Your E-Commerce Business

How can you grow e-commerce by targeting the 25 million Hispanics online? Let's look at a case study comparing two major retailers and how they managed their "U.S. Hispanic" sites. We can learn a lot from their successes and mistakes.

The Home Depot vs. Best Buy
The Home Depot launched its Spanish-language e-commerce site for U.S. Hispanics in early 2009, hoping to reach a new audience and grow a new profit center. After only four months, The Home Depot shut the site down because many of its visitors came from Latin America and Spain. The site was set up to accept credit cards only from the U.S. Nevertheless, Spanish-language consumers internationally very clearly communicated their interest in home improvement content online and e-commerce by visiting The Home Depot's "U.S. Hispanic" site.
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A $65 Billion Advertising Shift?

Anthea Stratigos is chief executive of Outsell Inc., a media research and advisory outfit she co-founded in 1998. Its most recent annual marketing study predicts $65 billion will be siphoned away from traditional advertising channels in 2009 and spent instead on companies' own Web sites and Internet marketing. Forbes spoke with Stratigos about where the market is going:

Forbes: Even in an age of trillion dollar bailouts, $65 billion is a hefty sum. Can you put this in context?

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Qwest Communications.

When it comes to sharing information online, there’s little more frustrating than waiting hours to upload and download photos, videos or other large files. We’ve all experienced the wait as we upload photos from a family vacation or watch a popular video online. Now, the wait is over – literally. Qwest Communications (NYSE: Q) has introduced the next evolution of its high-speed Internet services, delivering downstream connection speeds of 40 Mbps and upstream speeds of 20 Mbps.

What this means:

· Movie lover: for those who download movies weekly for their family’s Friday night entertainment may spend up to two days a year simply downloading flicks. Those with 40MB download speeds save significantly, clocking just less than eight hours annually for movie downloads.

· Home office worker: working from home can mean headaches when it comes to downloading large files. With 40MB from Qwest, workers can increase their speed by more than more than 150%.

· Video junkie: now you can stay in-the-know on the hottest online videos faster than ever. What meant one minute of your time downloading YouTube videos now takes just 14 seconds.

Qwest has started to roll out these services on a limited basis in certain locations within its fiber-optic-fast Internet footprint, including Denver, Tucson, Salt Lake City, and Minneapolis/St. Paul. In the coming months, Qwest plans to introduce these services to select areas within 23 markets, including markets in New Mexico, Oregon, Utah and Washington.

Pew: Mobile Web Use Growing Fastest Among African-Americans, Hispanics

African-Americans have long trailed the national average in Internet access at home, but a new study suggests the so-called digital divide disappears when it comes to the mobile Web.

The latest report from the Pew Research Center's Internet & American Life Project finds that African-Americans are the most active mobile Internet users, with nearly half (48%) having at one time accessed the Web on a handheld device. And almost one-third (29%) typically use their cell phones to go online each day.

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Optimism for Retail E-Commerce

NEW YORK U.S. retail e-commerce sales (excluding travel) will total nearly $132 billion in 2009, down about 0.4 percent from 2008. Assuming the recession ends this year, as many economists have predicted, eMarketer forecasts that online sales will begin to rebound in 2010 and hit full stride in 2011.

Web research has become a priority for value shoppers in today's recession. Currently, 86 percent of Web users are shoppers who browse, research and compare products on the Internet, but they do not necessarily buy online. Often ignored, store sales influenced by online research are three times higher than e-commerce sales.

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Univision wins online battle with Televisa

US Spanish language broadcaster Univision has won its long term legal battle with Mexican media giant Televisa over the online rights to its raft of telenovelas.

US district judge Philip Gutierrez ruled that the Haim Saban-owned broadcaster had the rights to air Televisa content online as a result of its 25-year programming agreement that the two companies signed in 1992.

The companies had previously settled their legal battle over the agreement itself but decided to let the courts choose which had the online rights to Televisa series such as Cuidado Con El Angel (Don't Mess With The Angel) and Las Tontas No Van Al Cielo (Dumb Girls Don't Go To Heaven).
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Boost Mobile and Club Deportivo Guadalajara (‘Chivas’) Together for the First Time

IRVINE, Calif.--(BUSINESS WIRE)--Boost Mobile, a division of Sprint Corporation (NYSE:S) offering quality wireless phones and flexible service plans with no contracts or activation fee, is teaming up with Mexico’s Club Deportivo Guadalajara (CD Guadalajara), the popular soccer team commonly known as Chivas, as the official wireless partner of its three city U.S. tour. The partnership was secured by Soccer United Marketing, which serves as Club Deportivo Guadalajara’s commercial agent in the United States.

Boost Mobile continues to expand its Hispanic outreach by partnering with CD Guadalajara. Founded in 1906, CD Guadalajara Chivas have won 11 championships.

Guadalajara’s first U.S. game against FC Barcelona is scheduled for Saturday, August 8, 2009 at Candlestick Park in San Francisco. The remaining schedule will be posted on www.boostmobile.com/community.

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Almost 80% of Hispanics Are Using the Internet to Research Products

NEW YORK, NY —July 20, 2009 -- Digital Signage Universe, a leading resource for news and information on the digital signage business, has announced the release of the industry's most comprehensive Directory in Spanish.

According to a February 2009 report by comScore, the US Hispanic online population has reached a record 20.3 million Internet users experiencing 6% growth over the same period in 2008. The report notes that the Hispanic online demographic is expanding more than 50% faster than the overall US online population. During the past year, the growth of America’s Hispanic Internet audience has outpaced that of the total US online population in terms of number of visitors, time spent, and pages consumed. Worldwide use of Spanish on the Internet is also growing, Spanish now ranks third, after English and Chinese, for the most common languages used to search the Internet, representing 8.2% of total users. Current statistics also show that almost 80% of Hispanics are using the Internet to research products.

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Mobile Banking: Anytime, Anyplace

Faster data access through 3G networks, as well as wider adoption of smartphones—and the apps that go with them—has helped boost usage of mobile banking, according to the “Mobile Financial Services: The Market Today & Opportunities for Tomorrow” report from comScore.

Convenience is a major appeal of mobile banking, and to achieve it users take advantage of various access methods.

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U.S. Latinos Flock to Web

The U.S. Hispanic Internet population is young, vibrant and growing -- in numbers, broadband connections and time spent online.

In 2009, there are nearly 23 million Hispanics online, about 51 percent of the U.S. Hispanic population, according to eMarketer estimates. Hispanics make up about 12.3 percent of the U.S. Internet population in 2009, and will increase to 13.9 percent in 2013.

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Online Marketing Trends: What You Need to Know

Despite the economic downturn, online marketing remains in growth mode in the industrial sector. Virtually all engineering, technical, manufacturing and industrial professionals use the Internet to search for and locate information - making online marketing the perfect solution for companies interested in reaching this audience.

The fourth annual Industrial Marketing Trends Survey conducted by GlobalSpec shows that 48% of industrial marketers are shifting a greater percentage of their budget online, but less than one-third of industrial marketers are allocating more than 50% of their budget online.

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The Hispanic Youth Market - Too Big To Ignore

As the breakout research report written by Morgan Stanley's teenage intern-turned-analyst Matthew Robson showed this month, marketers are very interested in understanding the youth market. This fascination with the teen market also carries over to the world of Hispanic advertising and rightfully so. According to the U.S. Census Bureau, Hispanic youth represent 20% of the total U.S. teen population. In fact, more than one-third of all U.S. Hispanics are 18 or younger, and half of all Hispanics in the U.S. are under 26.

If you look more closely at the Hispanic youth market, it's clear that it is different from the rest of the Hispanic population most of us have made a living marketing to during the last 30 years. For instance, 80% of Hispanic youth are U.S.-born (source: The Institute for Health Policy Studies, UCSF). For the most part, this group is bilingual, going in and out of languages because its members grew up speaking Spanish at home but were educated in English. Yet most cannot read or write Spanish.

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Acquity Group to Host “Niche Mobile Marketing” for Mobile Monday Chicago

PRLog (Press Release) – Jul 15, 2009 – Acquity Group, a leading services firm that focuses on digital solutions, announced today that it will be hosting the monthly meeting, along with sponsorship from Interactive Mediums for Mobile Monday (MoMo) Chicago on Monday, July 20 from 6 to 7:30 p.m.

The meeting, which is themed “Niche Mobile Marketing,” will feature two mobile marketing veterans, Ana Arredondo, an independent consultant, and Hugh Jedwill, CEO at Mobile Anthem. These experts will discuss best practices and key strategies for effectively messaging and engaging niche markets. Afterwards, attendees will have the opportunity to network with Arredondo, Jedwill and other mobile marketers.

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Allstate Hits the Soccer Field

Allstate, the insurance sponsor of soccer’s Mexican National Team, is launching a promotion awarding the winner, and a guest, an all-expenses-paid trip to Dallas to watch a ‘Tricolor’ game, on September 30. The winner will be accompanied by Mexican soccer legend Luis Roberto Alves, known to fans as Zague, who is also a former MNT captain.

The multi-channel promotion, where consumers can participate online, on-site at the Allstate booth at Futbol Fiesta in Atlanta and San Diego, and by texting, marks Allstate’s third year as a sponsor of MNT and the company’s involvement with Alves. Last year, for example, consumers participated in a sweepstakes to win a trip for two to Miami for a dinner with Alves. Allstate has built out a dedicated Website to MNT and is doing public relations and community events in conjunction with the team.

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Internet Grows as Media Outlet

The average U.S. adult has nearly doubled their daily use of the Internet in the past three years according to a May report by The Media Audit. In 2008 the average U.S. adult spent 3.8 hours per day, compared to 2.1 hours in 2006, an 81% increase over three years. As a result, the Internet now represents 32.5% of the typical "media day" for all U.S. adults when compared to daily exposure to newspaper, radio, TV and outdoor advertising.

According to the report, even people who are considered to be heavy newspaper readers are spending about as much time online as a typical adult. Those who spend at least an hour a day reading papers are currently spending 3.7 hours online. While the Internet only represented 18.4% of a heavy newspaper reader's media consumption in 2006, that number has grown to 28.4%.

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PBS and impreMedia to Live Stream Spanish Language Version of Sotomayor Supreme Court Confirmation Hearings

ARLINGTON, Va., July 12 /PRNewswire-USNewswire/ -- PBS today announced an agreement with impreMedia, the No. 1 Hispanic News and Information Company in the U.S. in Online and Print, to live stream PBS' NewsHour feed of Judge Sonia Sotomayor's Senate confirmation hearings, translated to Spanish, on impreMedia's Web site (http://www.impre.com/sotomayor). If confirmed, Sotomayor would be the first Hispanic U.S. Supreme Court justice and the third woman to serve on the high court.

"As public media PBS and our member stations have a strong commitment to ensuring that citizens have the information they need to fully participate in our democracy," said John Boland, PBS Chief Content Officer. "We are pleased to partner with impreMedia in utilizing new media platforms to reach the broadest possible audience, including Hispanic Americans who will have particular interest in these hearings."

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La Comunidad Wins $20M Crown Brands Business

NEW YORK (AdAge.com) -- Independent agency La Comunidad won Crown Imports' pitch to choose a new U.S. Hispanic agency of record for beer brands Corona Extra and Modelo Especial, an account worth about $20 million. La Comunidad beat two other Latino shops, independent Zubi Advertising and Conill, Saatchi & Saatchi's Hispanic agency, in a three-month review for the business, which will involve leading strategic planning, creative development and production for the two brands.

The previous agency was Interpublic Group of Cos.' Casanova Pendrill, based in Costa Mesa, Calif.

Jim Sabia, executive VP of marketing for Crown Imports, led the review. In a statement, he credited La Comunidad's win to the agency's insight-driven creative ideas across multiple media platforms.

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Hispanic shoppers more confident in economy

Chicago – Hispanics are more inclined to “live for today because tomorrow is uncertain” – an attitude that translates to and explains the ethnic group’s tendency to spend more on big-ticket items, like home entertainment, than the general market.

This and other insights about current Hispanic consumer trends were shared today during a webinar presented collaboratively by consumer research firm BIGresearch, based here, and Televisa Publishing and Digital, which claims to be the largest Hispanic content producer worldwide.

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What Your Favorite Social Network Says About You

YORK, Pa. (AdAge.com) -- Do you Twitter? Then you are more interested in sex than the average Facebook, MySpace or LinkedIn user. Like LinkedIn? You're more likely to watch soap operas. Favor MySpace? You're probably not into exercise.

Which social network you favor says a lot about you -- and you might be surprised just what it says. A new study by Anderson Analytics is helping identify users' likely interests, buying habits, media consumption and more for marketers. The survey studied the demographics and psychographics of both social networkers and non-users and found that "there are definite data-driven segments in the social-networking-site market, both for non-users and users," said Tom Anderson, founder and managing partner.

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LogoDesignGuru.com Expands Reach into Latin America

Langhorne, PA (PRWEB) July 8, 2009 -- Logo Design Guru (http://www.logodesignguru.com/), the Web's top destination for branding services, logo design and Internet marketing services for small businesses and startups, has expanded into Latin America, opening a regional office in Guadalajara, Mexico. The new office enables the U.S.-based firm to tap into a huge growth market, and provides companies that target Spanish-speaking customers with a cost-effective service for the fast creation of top-quality logos, corporate identity materials, and a range of other branding and internet marketing services.

Logo Design Guru is the first web-based logo design company to expand into Latin America, making it a pioneer in Spanish-language logo and Web design services. Its new Spanish-language logo design website is the go-to destination for the branding needs of businesses in Latin America as well as the growing Spanish-speaking community in the United States.

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Broadband To Reach 640 Million Households By 2013

Demand for high bandwidth broadband will drive the number of worldwide households with the high-speed technology to more than 640 million by 2013, according to a report released Tuesday by Parks Associates.

The analyst firm said that the number of broadband households worldwide grew by over 18% in 2008 to exceed 400 million.

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America Movil and Nokia to Bring Mobile Email Services to Customers in Latin America

MEXICO CITY and ESPOO, Finland, July 7 /PRNewswire-FirstCall/ -- America Movil and Nokia (NYSE: NOK) announced today that they will bring a top of the line messaging experience in multiple devices to customers in Latin America. The agreement adds to the leading collaboration between both companies in music and maps, to meet the growing demand for multimedia options on mobile devices in the region.

Through this agreement, the Nokia Messaging solution will be available to America Movil customers in seven countries before the end of the year. America Movil is the first operator to announce a Latin America-wide offering of Nokia Messaging to its customers.

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Latino Best Buy Site Hacked

Latino Best Buy surfers find a redirect that takes users to, you guessed it, a malware site.

Last week Trend Micro discovered something very disturbing for Latin American customers surfing to the Best Buy site.

Before they reached the page asking them to choose their language – Spanish or English – a subtle GEO-IP check happened. If they were from Latin America, they were redirected to another page. Trend Micro Threat Research Manager, Ivan Macalintal, said:

“If (the) requesting IP is from the Latin America Region (LAR), users are redirected to the ‘Choose English or Spanish’ page—and then bingo!”

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NASA astronaut initiates the first bilingual tweets about his upcoming space launch

NASA will initiate the first bilingual agency with the help of an astronaut who will be posting his tweets in English and Spanish about his preparation aboard the space shuttle scheduled for August and it’s the first of its kind to happen in the new technology age.

Jose Hernandez, NASA astronaut, will be embarking on the journey to space and will let followers know about all the updates and occurrences. Hernandez grew up in a migrant farming family traveling from Mexico to California every year, according to the NASA news release.

Hernandez has said it was always his dream to one day work in Space. He hopes that he can excite people about space, science and engineering while reminding many to pursue their dreams, according to the news release.

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US Hispanics Flocking To Web

NEW YORK The U.S. Hispanic Internet population is young, vibrant and growing -- in numbers, broadband connections and time spent online.

In 2009, there are nearly 23 million Hispanics online, about 51 percent of the U.S. Hispanic population, according to eMarketer estimates. Hispanics make up about 12.3 percent of the U.S. Internet population in 2009, and will increase to 13.9 percent in 2013.

Like its offline counterpart, this group of Internet users is young -- 63 percent are under age 35 -- and mobile. Some 81 percent of Hispanics own a mobile phone, according to the Pew Internet & American Life Project, and for 25 percent of these adults, their mobile device is their primary phone. Hispanics use more phone features, including Internet access, at higher rates than other mobile subscribers.

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No Exploding Sales This Independence Day

The Fourth of July may put the sizzle on barbecue grills around the country, but not on store sales.
According to a study from the National Retail Federation, conducted by BIGresearch, only 14% of US consumers will purchase patriotic merchandise (flags, clothing, decorations or bumper stickers) during June and July of 2009.

Nearly one-half of consumers say the high price of gasoline will impact their Independence Day spending.

As a result of fuel prices, consumers are taking fewer shopping trips, looking for sales more often, shopping closer to home and using more coupons.

Online retailers will benefit from fuel concerns, which are causing 14% of consumers to shop more online.

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Wisconsin Station Wants to Move to VHF

Despite the by now well-known reception issues that stations are having on the high VHF band, post transition, one UHF station wants to move to a VHF channel.

WWAZ License LLC the licensee of station WWAZ-DT Channel 44 in Fond du Lac, Wis., requested substitution of DTV Channel 5 for Channel 44 at Fond du Lac. According to the FCC Notice of Proposed Rulemaking (MM Docket 09-115) [PDF] WWAZ said the channel change will serve the public interest because it "will eliminate the technical requirement that the Station co-locate with Station WWRS-DT, Mayville, Wisconsin, to avoid adjacent-channel interference between the two stations."

WWAZ also said the proposed channel substitution and other related changes in the facility's location will allow it to serve twice the number of Hispanic viewers. The FCC staff found the original proposal would have caused a loss of service to viewers along the western and northwestern edge of both the WWAZ-DT's Appendix B digital service area and WWAZ-TV's licensed analog service area.

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NYWSE Incubator Friendraiser

The NYWSE Incubator Friendraiser marks the successful conclusion of the NYWSE Incubator program. Join us in celebrating the first co-hort of NYWSE Incubator participants, including the selected social entrepreneurs, their apprentices, and their mentors.

Diana Ayton-Shenker, Founder & CEO of Fast Forward Fund (FFF), a youth-investing-in-youth social venture fund, will speak on the importance of investing in young social entrepreneurs-- particularly women. The NYWSE Incubator is an FFF Pipeline Partner.

Interested in volunteering? Email Melissa Osborne at: melissa@ywse.org

Sign up online at www.nywse-incubator-friendraiser.eventbrite.com

Execs Go Online for Business Intelligence

Getting the most up-to-date business information has always been important for business executives. In the past, they scoured newspapers and the trades for information and insights on trends and developments. But now, to find information fast, they turn to the Internet.

According to the “Rise of the Digital C-Suite” study from Forbes Insights and Google, the Internet has become the most valuable information resource for US executives.

Online ranked ahead of at-home and at-work contacts, personal networks, trade publications and outside consultants as an information resource. Newspapers and magazines trailed behind.

When it comes to locating business information online, search engines were rated higher than other digital tools, such as blogs, social networking sites and subscription search services.

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